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Delta Airlines

Fail

Shoppers spend an estimated $83K a year here, so Delta Airlines is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$83K/yr100K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
58%top-5 click share · 10 brands · 23 sellers

Flapen Score

Delta Airlines against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Delta Airlines is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Delta Airlines market on Amazon at a glance

Shoppers on Amazon United States searched for Delta Airlines 100K times last year and spent an estimated $83K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
2.5%
Market size, estimated
$83Ka year
Peak month
December2.3× the quietest month
Top search term
delta airlines51K searches a year

02 · Price

A sale here is worth $34.01.

Listings sell for $34.01 on average, from $6.54 to $154.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $34.01 that is $3K to $9K a year per listing.

Average price
$34.01inside the $15 to $100 sweet spot
Price range
$6.54–$154.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #193 within Model & Hobby Building. It carries 1,540 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#193in Model & Hobby Building
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,540per listing
Listings tracked
21

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Delta Airlines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

23

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

7%

  • Brand 160%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 7%)

Demand

Delta Airlines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Delta Airlines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • delta airlines51K/yr
  • delta airplane10K/yr
  • delta airplane toy14K/yr
  • delta plane9K/yr
  • delta airplane model4K/yr
  • delta plane toy4K/yr
  • delta toy airplane3K/yr
  • delta model plane4K/yr

Reviews and returns

What reviews say buyers love and hate about Delta Airlines

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Durability”
1.8%of orders come back
“broke shortly after opening”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Delta Airlines questions

Answered from the same tracked data.