Is delorean profitable to sell on Amazon United States?

The niche generates $102K/yr across 32 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (42/100).

How competitive is the delorean niche?

10 brands and 314 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in delorean?

Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.9%.

When does demand for delorean peak?

Demand peaks in Jan–Dec; the busiest month runs 5.9× the quietest.

What does it cost to enter the delorean niche?

Listings span $6.43–$165.93; the average listing price is $32.34 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.

delorean

Skip it

Soft demand (-32.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$32.34

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,204.56

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.43–$165.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$102K

$102K/yr · 275K searches

Brand share

Bad90%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-32.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, delorean is a $102K/yr Amazon United States market (275K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

delorean market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $129K–$162K; units × avg price
Conversion rate: 1.1%
Avg BSR: #2,222
Page quality: 0%
Prime: 97%
Sponsored: 41%
Out of stock: 4.9%
Avg brand age: 42 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

314

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

Hot Wheels40%
Jada33%
LEGO11%
OPO 104%
ModelToyCars3%
Latephiy2%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.5% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 5.9×

Open Trend

Top delorean search terms

delorean58K/yr -25.1%0.8% conv.
hot wheels back to the future34K/yr -29.2%0.8% conv.
back to the future car30K/yr -26.2%1.5% conv.
back to the future hot wheels30K/yr -43.8%1.4% conv.
back to the future delorean23K/yr -24.1%1.2% conv.
delorean back to the future car30K/yr -48.9%1.3% conv.
delorean hot wheels14K/yr -24.8%2.5% conv.
hot wheels delorean11K/yr -36.3%1.3% conv.
delorean car12K/yr -44.9%2.0% conv.
delorean model kit6K/yr -18.9%0.3% conv.

All search terms

Top delorean products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hot Wheels Premium Back to The Future Time Machine - Real Riders

Hot Wheels$22.884.7★214 rev

Jada Back to The Future Part I 1:24 Time Machine Die-cast Car Light Up Feature Toys for Kids and Adults

Jada$32.624.8★1,538 rev

LEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car Toy W/ 2 Build Modes for Boys & Girls Ages 9+ - Gift for Birthdays - 77256

LEGO$27.104.9★1,570 rev

Hot Wheels 2024 - Back to The Future Time Machine - Hover Mode - HW Screen Time - 5/10

Hot Wheels$22.444.8★142 rev

Hot Wheels Die Cast Back To The Future De Lorean 1955 Version of Rails Back to the Future - 1:64 Scale 7 cm - Premium Pop Culture Metallic

Hot Wheels$17.944.5★32 rev

Newest

by launch date

Hot Wheels Premium Car Culture - Back to the Future Time Machine & 1987 Toyota Pickup Truck - 1:64 Scale Diecast Toy Vehicles

Hot Wheels$50.005 rev

3mo ago

Hot Wheels Back to The Future 40th Anniversary Set

Mattel$146.033 rev

6mo ago

LEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car Toy W/ 2 Build Modes for Boys & Girls Ages 9+ - Gift for Birthdays - 77256

LEGO$27.101,570 rev

9mo ago

Jada Back to The Future I Time Machine & Dr. E. Brown Truck 40th Anniversary Die-Cast Set Toys 1:32 Scale Collectible Movie Replica for Fans and Collectors

Jada$28.5616 rev

9mo ago

Hot Wheels - DMC Delorean - HW Art Cars 5/10 - HYX59 - Short Card - Turquoise Metallic - Mattel 2025-1:64

Hot Wheels$7.6910 rev

11mo ago

What buyers say about delorean

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles15%

“Very nice collectible LEGO”

Design-Overall15%

“Well designed”

Fun/Entertainment Experience13%

“So much fun”

Value For Money12%

“Good for the price”

Quality-Overall11%

“as always good quality Lego”

Gifting Purpose10%

“Fun gift”

Assembly/Installation9%

“Just as fun to assemble”

Advertised Vs Actual Product4%

“Exactly as pictured”

Size-Overall4%

“good size for the price”

Instructions/User Manual/Troubleshooting1%

“instructions were really clear”

What buyers complain about

Value For Money18%

“I wish these didn't cost so much”

Quality-Overall13%

“Poor quality”

Size-Overall8%

“That its small”

Instructions/User Manual/Troubleshooting6%

“Directions were kinda hard to read too”

Design-Overall5%

“But I'm docking it 2 stars for the unacceptable design flaw of nonfunctional doors”

Functionality-Overall5%

“Unfortunately, it doesn't hit 88mph,”

Wheel Quality3%

“Its a little tough getting the wheels off every time to install them and give the car the illusion that it's flying, so it wouldve been nice if the wheels could flip up and down”

Adhesion/Stickiness3%

“No it did not something very sticky on the back of the card”

Advertised Vs Actual Product3%

“Very Misleading”

Portability3%

“You can not use this to actually time travel”

Top return reasons

Value For Money35%

Size-Overall17%

Defective Material/Parts11%

Gifting Purpose9%

Advertised Vs Actual Product7%

Product Condition4%

Assembly/Installation2%

Wheel Quality2%

Functionality-Overall2%

Material Quality1%

Common questions

Is delorean profitable to sell on Amazon United States?: The niche generates $102K/yr across 32 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (42/100).
How competitive is the delorean niche?: 10 brands and 314 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in delorean?: Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.9%.
When does demand for delorean peak?: Demand peaks in Jan–Dec; the busiest month runs 5.9× the quietest.
What does it cost to enter the delorean niche?: Listings span $6.43–$165.93; the average listing price is $32.34 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.