Delorean
FailDemand is soft, at -32.5% this quarter, so Delorean is a Fail.
- Flapen Score
- 42 / 100Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 4642
- Market size
- $102K/yr275K searches / yr
- 90-day growth
- -32.5%search demand this quarter
- Competition
- 42%top-5 click share · 10 brands · 314 sellers
Flapen Score
Delorean against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Delorean is stronger. Inside it, weaker.
Market
The Delorean market on Amazon at a glance
Shoppers on Amazon United States searched for Delorean 275K times last year and spent an estimated $102K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.
- Searches, last 12 months
- 275K
- Growth, 90 days vs prior 90
- -32.5%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $102Ka year
- Peak month
- January5.9× the quietest month
- Top search term
- delorean58K searches a year
02 · Price
A sale here is worth $32.34.
Listings sell for $32.34 on average, from $6.43 to $165.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $32.34 that is $0 to $3K a year per listing.
- Average price
- $32.34inside the $15 to $100 sweet spot
- Price range
- $6.43–$165.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #2,222 within Model & Hobby Building. It carries 1,205 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 97%
- Out of stock, average day
- 4.9%
- Average rank
- #2,222in Model & Hobby Building
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,205per listing
- Listings tracked
- 32
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Delorean products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hot Wheels Premium Back to The Future Time Machine - Real Riders
- Price
- $22.88
- Rating
- 4.7/5
- Reviews
- 214
- Age
- 6y ago

Jada Back to The Future Part I 1:24 Time Machine Die-cast Car Light Up Feature Toys for Kids and Adults
- Price
- $32.62
- Rating
- 4.8/5
- Reviews
- 1,538
- Age
- 5y ago

LEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car Toy W/ 2 Build Modes for Boys & Girls Ages 9+ - Gift for Birthdays - 77256
- Price
- $27.10
- Rating
- 4.9/5
- Reviews
- 1,570
- Age
- 9mo ago

Hot Wheels 2024 - Back to The Future Time Machine - Hover Mode - HW Screen Time - 5/10
- Price
- $22.44
- Rating
- 4.8/5
- Reviews
- 142
- Age
- 2y ago

Hot Wheels Die Cast Back To The Future De Lorean 1955 Version of Rails Back to the Future - 1:64 Scale 7 cm - Premium Pop Culture Metallic
- Price
- $17.94
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 2y ago
Trending
estimated 90-day click momentum
Hot Wheels Premium Car Culture - Back to the Future Time Machine & 1987 Toyota Pickup Truck - 1:64 Scale Diecast Toy Vehicles
- Price
- $50.00
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago

Go All Out One Size Charcoal Deluxe Dad Delorean Embroidered Deluxe Dad Hat
- Price
- $18.69
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 8y ago

OPO 10 - Flying Delorean car (with Flying Wheels) from The Movie Back to The Future II Scale 1:24-22441FV
- Price
- $35.22
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 2y ago

Jada Back to The Future I Time Machine & Dr. E. Brown Truck 40th Anniversary Die-Cast Set Toys 1:32 Scale Collectible Movie Replica for Fans and Collectors
- Price
- $28.56
- Rating
- 3.6/5
- Reviews
- 16
- Age
- 9mo ago

Hot Wheels Die Cast Back To The Future De Lorean 1955 Version of Rails Back to the Future - 1:64 Scale 7 cm - Premium Pop Culture Metallic
- Price
- $17.94
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 2y ago
Newest
by launch date
Hot Wheels Premium Car Culture - Back to the Future Time Machine & 1987 Toyota Pickup Truck - 1:64 Scale Diecast Toy Vehicles
- Price
- $50.00
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago

Hot Wheels Back to The Future 40th Anniversary Set
- Price
- $146.03
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

LEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car Toy W/ 2 Build Modes for Boys & Girls Ages 9+ - Gift for Birthdays - 77256
- Price
- $27.10
- Rating
- 4.9/5
- Reviews
- 1,570
- Age
- 9mo ago

Jada Back to The Future I Time Machine & Dr. E. Brown Truck 40th Anniversary Die-Cast Set Toys 1:32 Scale Collectible Movie Replica for Fans and Collectors
- Price
- $28.56
- Rating
- 3.6/5
- Reviews
- 16
- Age
- 9mo ago

Hot Wheels - DMC Delorean - HW Art Cars 5/10 - HYX59 - Short Card - Turquoise Metallic - Mattel 2025-1:64
- Price
- $7.69
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
314
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 86%
Open market
8%
- Hot Wheels40%
- Jada33%
- LEGO11%
- OPO 104%
- ModelToyCars3%
- Latephiy2%
- Open — no brand owns it (4 brands, 8%)
Demand
Delorean search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Delorean search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- delorean58K/yr
- hot wheels back to the future34K/yr
- back to the future car30K/yr
- back to the future hot wheels30K/yr
- back to the future delorean23K/yr
- delorean back to the future car30K/yr
- delorean hot wheels14K/yr
- hot wheels delorean11K/yr
- delorean car12K/yr
- delorean model kit6K/yr
Reviews and returns
What reviews say buyers love and hate about Delorean
We read the reviews and the return reasons for every product selling here.
“I wish these didn't cost so much”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Delorean questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









