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Delorean

Fail

Demand is soft, at -32.5% this quarter, so Delorean is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$102K/yr275K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
42%top-5 click share · 10 brands · 314 sellers

Flapen Score

Delorean against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Delorean is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Delorean market on Amazon at a glance

Shoppers on Amazon United States searched for Delorean 275K times last year and spent an estimated $102K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
275K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
1.1%
Market size, estimated
$102Ka year
Peak month
January5.9× the quietest month
Top search term
delorean58K searches a year

02 · Price

A sale here is worth $32.34.

Listings sell for $32.34 on average, from $6.43 to $165.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $32.34 that is $0 to $3K a year per listing.

Average price
$32.34inside the $15 to $100 sweet spot
Price range
$6.43–$165.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #2,222 within Model & Hobby Building. It carries 1,205 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
97%
Out of stock, average day
4.9%
Average rank
#2,222in Model & Hobby Building
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,205per listing
Listings tracked
32

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
42 months

Products

Top Delorean products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

314

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

8%

  • Brand 140%
  • Brand 233%
  • Brand 311%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 8%)

Demand

Delorean search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Delorean search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • delorean58K/yr
  • hot wheels back to the future34K/yr
  • back to the future car30K/yr
  • back to the future hot wheels30K/yr
  • back to the future delorean23K/yr
  • delorean back to the future car30K/yr
  • delorean hot wheels14K/yr
  • hot wheels delorean11K/yr
  • delorean car12K/yr
  • delorean model kit6K/yr

Reviews and returns

What reviews say buyers love and hate about Delorean

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Collectibles”
18%of negative reviews mention “Value For Money”
0.9%of orders come back
“I wish these didn't cost so much”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Delorean questions

Answered from the same tracked data.