decorative safety pins
Worth a lookShows low returns (1.2%), but a small market ($77K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Good769.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.29avg listing price — sweet spot $15–$100
Price range
Bad$3.89–$17.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$77K$77K/yr · 310K searches
According to Flapen's Amazon United States niche tracking, decorative safety pins is a $77K/yr Amazon United States market (310K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
decorative safety pins market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $66K–$83K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 4.1%
- Avg brand age
- 28 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
44
Top-5 brand share
51%
Top 20: 84%
Top-5 click share
37%
Top 20: 72%
Open market
45%
- Bulrash21%
- TIHOOD12%
- TBUZ9%
- Rozecollin5%
- iminoo5%
- YQQYG4%
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — +22.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top decorative safety pins search terms
- decorative safety pins51K/yr
- safety pin brooch38K/yr
- decorative pins for clothes25K/yr
- decorative safety pins for clothing29K/yr
- shirt pins17K/yr
- dress pins20K/yr
- shirt pin11K/yr
- cute safety pins13K/yr
- fashion safety pins11K/yr
- brooch safety pins11K/yr
Top decorative safety pins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
24 Pieces Pearl Crystal Brooch Safety Pins Button Pins Pant Waist Tightener Pins for Clothes Sweater Shawl Collar Dress Cardigan Shirt Jeans Decoration Accessories for Women Girls(Classic)
Bulrash$9.944.6★369 rev
70 Pcs Pearl Brooch Sweater Shawl Hat Clip Neckline Pins Double Faux Pearl Brooches for Women Fashion Cover Up Buttons Clothing Dresses Decoration Accessories Pant Waist Tightener Safety Pins
TBUZ$8.694.6★759 rev
TIHOOD 40PCS Pearl Brooch Pant Waist Tightener Safety Pin Double Faux Pearl Brooches for Women Girls Fashion Cover Up Buttons Clothing Dresses Decoration Accessories Pant Waist Tightener Safety Pins
TIHOOD$9.914.5★376 rev
72Pcs Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Sock Charms with Safety Pins DIY Accessories for Decorating and Personalizing Socks Clothes Hats Shoes Scarf Shawl
Rozecollin$6.884.7★465 rev
iminoo 7 Pcs Fashion Brooch Pins Sweater Shawl Pins for Women Girls Clothing Dresses Decoration Accessories (Multicolor)
iminoo$5.544.6★703 rev
Newest
by launch date
24Pcs FIVEIZERO Pearl Brooch Pant Waist Tightener Safety Pin(Chic)
FIVEIZERO$8.9312 rev
12 Pcs Rhinestone Pins Safety Pin Brooch Sweater Shawl Pins for Skirts Sweaters Scarves Lapel Hats Suit Jackets Accessories
YQQYG$7.11128 rev
36 Pieces Crystal Pearl Brooch Safety Pins Pant Waist Tightener Pins Button Pins for Clothes Sweater Shawl Collar Dress Cardigan Shirt Jeans Decoration Accessories for Women Girls
Bulrash$10.2828 rev
12 PCS Fancy Safety Pins Rhinestone Gold and Sliver Safety Pins Large Decorative Brooch Pins for Clothing Women Crystal Brooch Pin for Clothes Hats Shawl
YQQYG$7.1782 rev
24 Pieces Pearl Crystal Brooch Safety Pins Button Pins Pant Waist Tightener Pins for Clothes Sweater Shawl Collar Dress Cardigan Shirt Jeans Decoration Accessories for Women Girls(Classic)
Bulrash$9.94369 rev
Trending
90-day click momentum24Pcs FIVEIZERO Pearl Brooch Pant Waist Tightener Safety Pin(Chic)
FIVEIZERO$8.934.4★
72Pcs Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Sock Charms with Safety Pins DIY Accessories for Decorating and Personalizing Socks Clothes Hats Shoes Scarf Shawl
Rozecollin$6.884.7★
36 Pieces Crystal Pearl Brooch Safety Pins Pant Waist Tightener Pins Button Pins for Clothes Sweater Shawl Collar Dress Cardigan Shirt Jeans Decoration Accessories for Women Girls
Bulrash$10.284.2★
WILLBOND 6 Pcs Artificial Pearl Brooch Pins Sweater Shawl Safety Clips Dress Clips for Women (Gold Silver White)
WILLBOND$7.764.0★
24 Pieces Pearl Crystal Brooch Safety Pins Button Pins Pant Waist Tightener Pins for Clothes Sweater Shawl Collar Dress Cardigan Shirt Jeans Decoration Accessories for Women Girls(Classic)
Bulrash$9.944.6★
What buyers say about decorative safety pins
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Great value”
“As Advertised”
“Nice to have them in different sizes”
“Easy to use”
“dont break easily”
“These were really a stylish treat for me”
“Not fragile at all”
“love the colours”
“Unique designs”
What buyers complain about
“Not Sturdy”
“Bad Quality”
“The pins are too small”
“unable to use”
“Most are made with thin material”
“Break easy”
“Theyre not even worth the price that theyre sold for”
“For me this doesn't work well”
“will not go through the material”
“the holes are larger than youd want”
Top return reasons
Common questions
- Is decorative safety pins profitable to sell on Amazon United States?
- The niche generates $77K/yr across 46 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +22.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the decorative safety pins niche?
- 37 brands and 44 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in decorative safety pins?
- Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 1.2%.
- When does demand for decorative safety pins peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the decorative safety pins niche?
- Listings span $3.89–$17.91; the average listing price is $8.29 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.