decoden cream
Worth a lookShows a thin review moat (116 avg reviews), but soft demand (-39.2% this quarter) keeps it on the watch list.
Review moat
Great116.28avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.40avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$6.78–$34.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$154K$154K/yr · 441K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, decoden cream is a $154K/yr Amazon United States market (441K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
decoden cream market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $174K–$218K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #452
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 10.8%
- Avg brand age
- 37 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
48
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
40%
Top 20: 81%
Open market
23%
- BoFUN25%
- ColoPlay15%
- TBTFW10%
- Decoden10%
- DTGDASCF10%
- Taginke7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.2% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
Top decoden cream search terms
- decoden cream125K/yr
- decoden82K/yr
- cream glue47K/yr
- decoden kit24K/yr
- decoden cream glue13K/yr
- decoden kits11K/yr
- decoden glue11K/yr
- whipped cream glue18K/yr
- cream glue for crafts14K/yr
- whipped clay13K/yr
Top decoden cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BoFUN Pink Decoden Cream Glue with Charms Whipped Cream Glue Clay Kit
BoFUN$10.014.6★62 rev
BoFUN Decoden Cream Glue Clay Kit Whipped Cream Glue for Crafts DIY
BoFUN$18.344.5★289 rev
24PCS 100g Cream Kit Fake Whipped Cream Glue Clay Summer Craft DIY Decorations Rainbow Themed Cream DIY Making Art Craft Kit for Handmade Phone Case Mirror Jewelry Accessories
DTGDASCF$34.544.6★65 rev
Cream Glue 3PCS White Whipped Cream Glue Kit (Each 100g) with 6PCS Piping Tip DIY Phone Case Kit for Decoration Craft Gift Fun for Birthday Christmas
ColoPlay$14.224.2★123 rev
Decoden Cream Large 9PCS Premium Texture Fake Whipped Cream Glue Deco Cream Decoden Kit Fake Icing Frosting Whipped Clay with Piping Bags for Crafts and DIY Projects (Pastel Set)
Decoden$27.654.4★152 rev
Newest
by launch date
35oz Cream Glue White Whipped Cream Glue Kit with 12 Color Pigments 100 Piping Bags 23 Nozzles 1 Pack Tape and Silicone Spatula Used for Decorative Craftsmanship
TBTFW$28.153 rev
Mesenymm Cream Glue 12 PCS 15ml Simulation Cream Glue Kit DIY Phone Case Kit with 18 PCS Piping Tip for Case Craft Party Birthday Gifts Mirror Jewelry Accessories
Mesenymm$9.204 rev
BoFUN Pink Decoden Cream Glue with Charms Whipped Cream Glue Clay Kit
BoFUN$10.0162 rev
BoFUN Whipped Cream Glue Decoden Cream for DIY Crafts Phone Case Jewelry
BoFUN$10.2962 rev
Cream Glue 12 PCS 50ml Simulation Cream Glue with 12 Piping Tip 4 Pack Random Decorating Accessories for DIY Phone Case Craft Party Birthday Gifts
LANGXINST$19.6627 rev
Trending
90-day click momentumBoFUN Pink Decoden Cream Glue with Charms Whipped Cream Glue Clay Kit
BoFUN$10.014.6★
Mesenymm Cream Glue 12 PCS 15ml Simulation Cream Glue Kit DIY Phone Case Kit with 18 PCS Piping Tip for Case Craft Party Birthday Gifts Mirror Jewelry Accessories
Mesenymm$9.205.0★
35oz Cream Glue White Whipped Cream Glue Kit with 12 Color Pigments 100 Piping Bags 23 Nozzles 1 Pack Tape and Silicone Spatula Used for Decorative Craftsmanship
TBTFW$28.154.6★
BoFUN Whipped Cream Glue Decoden Cream for DIY Crafts Phone Case Jewelry
BoFUN$10.294.6★
Cream Glue 24PCS 50g Whipped Cream Glue Kit with 36PCS Piping Tip DIY Phone Case Kit for Decoration Craft for Birthday Christmas
ColoPlay$30.154.2★
What buyers say about decoden cream
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent variety”
“Ease of use”
“the colors are vibrant”
“Definitely worth the price”
“it adhered perfectly”
“Cute designs”
“Adorable and fun variety”
“Theyre the perfect size”
“The cream has a smooth”
“As described”
What buyers complain about
“Smaller tubes,”
“FALSE ADVERTISING”
“Total garbage”
“Difficult to glue”
“colors arent as bright”
“It comes off easily”
“It is rather pricey for only 8 oz”
“It comes out thick”
“Not sure of the durability”
“Takes a while to dry”
Top return reasons
Common questions
- Is decoden cream profitable to sell on Amazon United States?
- The niche generates $154K/yr across 40 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -39.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the decoden cream niche?
- 20 brands and 48 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in decoden cream?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.0%.
- When does demand for decoden cream peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.
- What does it cost to enter the decoden cream niche?
- Listings span $6.78–$34.54; the average listing price is $17.40 (sweet spot $15–$100). The average incumbent carries 116 reviews — the moat a new listing must climb.