Is dark angels 40k profitable to sell on Amazon United States?

The niche generates $566K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (42/100).

How competitive is the dark angels 40k niche?

3 brands and 91 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dark angels 40k?

Top complaints mined from reviews: Value For Money, Defective Material/Parts, Advertised Vs Actual Product. The return rate is 0.9%.

When does demand for dark angels 40k peak?

Demand peaks in Apr–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the dark angels 40k niche?

Listings span $24.15–$361.87; the average listing price is $70.20 (sweet spot $15–$100). The average incumbent carries 127 reviews — the moat a new listing must climb.

dark angels 40k

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great127.18

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$70.20

avg listing price — sweet spot $15–$100

Market size

Good$566K

$566K/yr · 287K searches

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Price range

Bad$24.15–$361.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, dark angels 40k is a $566K/yr Amazon United States market (287K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 42/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

dark angels 40k market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $421K–$562K; units × avg price
Conversion rate: 2.8%
Avg BSR: #20,481
Page quality: 0%
Prime: 88%
Sponsored: 59%
Out of stock: 2.6%
Avg brand age: 36 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Games Workshop60%
Warhammer36%
Starforged4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.

Peak months: Apr, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top dark angels 40k search terms

dark angels 40k112K/yr -8.9%2.0% conv.
warhammer 40k dark angels54K/yr -9.2%1.5% conv.
dark angels37K/yr +1.2%1.6% conv.
warhammer dark angels21K/yr +2.7%1.1% conv.
40k dark angels13K/yr -6.6%1.1% conv.
deathwing knights 40k13K/yr -13.5%6.2% conv.
lion el johnson 40k14K/yr -24.5%4.0% conv.
dark angels upgrade sprue5K/yr +42.8%10.1% conv.
deathwing terminators 40k5K/yr -0.9%1.8% conv.
deathwing3K/yr -11.5%1.9% conv.

All search terms

Top dark angels 40k products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Warhammer 40k: Dark Angels Deathwing Knights

Games Workshop$59.454.8★282 rev

Warhammer Games Workshop 40 000 - Combat Patrol: Dark Angels (2024 Edition)

Warhammer$138.804.8★200 rev

Warhammer 40 000: Dark Angels Lion ElJonson

Games Workshop$61.354.8★302 rev

Games Workshop - Warhammer 40 000 - Dark Angels: Inner Circle Companions Black

Warhammer$50.784.8★185 rev

WARHAMMER 40K - Dark Angels - Upgrades and TRANSFERS

Games Workshop$30.314.6★129 rev

Newest

by launch date

Warhammer 40 000: Dark Angels T Shirt (Forest 2XL)

Warhammer$24.152 rev

9mo ago

Games Workshop - Warhammer 40 000 - Warhammer Heroes - Dark Angels (Display box of 8 random plastic model kit)

Warhammer$88.4612 rev

1y ago

Warhammer 40 000: Dark Angels - Battleforce: Inner Circle Task Force

Games Workshop$361.8711 rev

1y ago

Starforged Warhammer 40000 Chapter Hats Adeptus Mechanicus Blood Angels Baseball Peaked Cap Other -Dark Angels

Starforged$39.91200 rev

2y ago

Warhammer 40k - Codex Supplement V.10 Dark Angels

Warhammer$33.11147 rev

2y ago

What buyers say about dark angels 40k

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“contents are quite superb”

Design-Overall21%

“Really cool model”

Advertised Vs Actual Product10%

“Was great and as advertised”

Engraving/Paint/Sublimation8%

“Makes it a lot easier to paint with a normal brush”

Value For Money8%

“Good quick sale”

Material Quality5%

“Fantastic source material for our favorite secretive knights”

Durability3%

“Great Models, they just won't die on the tabletop”

Fun/Entertainment Experience3%

“Fun to build”

Assembly/Installation3%

“Great product, easy to assemble”

Soft Feel2%

“This shirt is soft”

What buyers complain about

Value For Money42%

“Bad value”

Defective Material/Parts8%

“the contents were just a couple broken sprue parts”

Advertised Vs Actual Product8%

“Box advertised as new but the contents were just a couple broken sprue parts”

Mess Free6%

“Its easy to mess up”

Assembly/Installation6%

“Take your time assembling it”

Top return reasons

Value For Money22%

Defective Material/Parts20%

Size-Overall11%

Advertised Vs Actual Product11%

Product Condition8%

Compatibility-Overall8%

Charging5%

Functionality-Overall5%

Material Quality4%