daiso clay
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$6.11–$85.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.99avg listing price — sweet spot $15–$100
Review moat
Good520.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$72K$72K/yr · 233K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, daiso clay is a $72K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
daiso clay market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $54K–$72K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #259
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 1.5%
- Avg brand age
- 42 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Daiso78%
- YACHIYO20%
- Artsity2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top daiso clay search terms
- daiso150K/yr
- daiso clay52K/yr
- daiso japan products6K/yr
- daiso clay for slime4K/yr
- daiso japan8K/yr
- daiso store11K/yr
- japan daiso847/yr
- dasio japan14/yr
Top daiso clay products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soft Clay (2 Set white)
Daiso$10.494.4★1,471 rev
Daiso Detergent Cleaning for Markup Puff and Sponge 80ml
Daiso$6.974.6★745 rev
Japan DAISO Soft Clay Lightweight Non-Toxic Clay (White2)
Daiso$10.744.5★141 rev
YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (4 Set White)
YACHIYO$13.084.6★304 rev
YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (2 Set White)
YACHIYO$9.714.6★304 rev
Newest
by launch date
Daiso Good Luck Chopsticks 9.1in Made in Japan (Lucky Cat)
Daiso$6.1185 rev
YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (4 Set White)
YACHIYO$13.08304 rev
YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (2 Set White)
YACHIYO$9.71304 rev
YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (32 Set White)
YACHIYO$85.16304 rev
White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags
Artsity$12.01400 rev
Trending
90-day click momentumWhite Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags
Artsity$12.014.6★
Daiso Good Luck Chopsticks 9.1in Made in Japan (Lucky Cat)
Daiso$6.114.7★
Soft Clay (2 Set white)
Daiso$10.494.4★
Japan DAISO Soft Clay Lightweight Non-Toxic Clay (White2)
Daiso$10.744.5★
YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (4 Set White)
YACHIYO$13.084.6★
What buyers say about daiso clay
What buyers praise and complain about, mined from review topics.What buyers love
“The clay was good quality”
“very durable”
“Does the job”
“cheap for what you get”
“Nice Soft Clay”
“Very fun for any age”
“The accuracy is great because I was using American measurements”
“The cup is easy to clean”
“Very easy to use”
“Light and easy to work with”
What buyers complain about
“Not worth the money at all”
“is inaccurate”
“The plastic looks larger”
“Only thing is it gave my neice an allergic reaction after playing with it so i would not reccomend this for people with sensitive skin”
“it also had a strange kind of smell so add scents”
Top return reasons
Common questions
- Is daiso clay profitable to sell on Amazon United States?
- The niche generates $72K/yr across 9 tracked products. 90-day search growth is -6.1%. Flapen's verdict: Skip it (33/100).
- How competitive is the daiso clay niche?
- 3 brands and 31 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in daiso clay?
- Top complaints mined from reviews: Value For Money, Measurement/Reading Accuracy, Size-Overall. The return rate is 1.3%.
- When does demand for daiso clay peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the daiso clay niche?
- Listings span $6.11–$85.16; the average listing price is $17.99 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.