Daiso Clay
FailShoppers spend an estimated $7K a year here, so Daiso Clay is a Fail.
- Flapen Score
- 28 / 100Ranks 4,504 of 4,656 Arts, Crafts & Sewing niches · −18 vs the category median of 4628
- Market size
- $7K/yr226K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 35 sellers
Flapen Score
Daiso Clay against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Daiso Clay is stronger. Inside it, weaker.
Market
The Daiso Clay market on Amazon at a glance
Shoppers on Amazon United States searched for Daiso Clay 226K times last year and spent an estimated $7K. The top 5 brands take 95% of clicks. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 226K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $7Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- daiso139K searches a year
02 · Price
A sale here is worth $12.70.
Listings sell for $12.70 on average, from $5.91 to $41.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $12.70 that is $3K to $6K a year per listing.
- Average price
- $12.70under the $15 to $100 sweet spot
- Price range
- $5.91–$41.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #285 within Ceramics & Pottery. It carries 4,795 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 91%
- Out of stock, average day
- 9.9%
- Average rank
- #285in Ceramics & Pottery
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 4,795per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Daiso Clay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Soft Clay (2 Set white)
- Price
- $11.71
- Rating
- 4.4/5
- Reviews
- 1,478
- Age
- 9y ago

Daiso Detergent Cleaning for Markup Puff and Sponge 80ml
- Price
- $6.98
- Rating
- 4.6/5
- Reviews
- 749
- Age
- 14y ago

Japan DAISO Soft Clay Lightweight Non-Toxic Clay (White2)
- Price
- $11.69
- Rating
- 4.4/5
- Reviews
- 143
- Age
- 7y ago

YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (4 Set White)
- Price
- $13.58
- Rating
- 4.6/5
- Reviews
- 304
- Age
- 5y ago

Daiso Japanese Rice Measuring Cup(180cc = 1 Gou Cup) Stainless Steel
- Price
- $7.60
- Rating
- 4.8/5
- Reviews
- 941
- Age
- 10y ago
Trending
estimated 90-day click momentum
36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards
- Price
- $9.02
- Rating
- 4.5/5
- Reviews
- 5,798
- Age
- 1y ago

Jeasona Womens Cute Socks Cat Gifts for Women Wife Girlfriend Mom
- Price
- $12.39
- Rating
- 4.7/5
- Reviews
- 38,248
- Age
- 8y ago

10 X Soft Clay (White)
- Price
- $41.89
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 9y ago

ifergoo 125g White Air Dry Clay 4.41 oz Foam Magic Modeling Clay for Kids
- Price
- $7.04
- Rating
- 4.4/5
- Reviews
- 4,538
- Age
- 3y ago

Daiso Good Luck Chopsticks 9.1in Made in Japan (Lucky Cat)
- Price
- $5.91
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 5y ago
Newest
by launch date
36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards
- Price
- $9.02
- Rating
- 4.5/5
- Reviews
- 5,798
- Age
- 1y ago

ifergoo 125g White Air Dry Clay 4.41 oz Foam Magic Modeling Clay for Kids
- Price
- $7.04
- Rating
- 4.4/5
- Reviews
- 4,538
- Age
- 3y ago

Daiso Good Luck Chopsticks 9.1in Made in Japan (Lucky Cat)
- Price
- $5.91
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 5y ago

YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (4 Set White)
- Price
- $13.58
- Rating
- 4.6/5
- Reviews
- 304
- Age
- 5y ago

White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags
- Price
- $11.85
- Rating
- 4.6/5
- Reviews
- 414
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
35
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
3%
- Daiso43%
- Daiso Japan40%
- YACHIYO5%
- OJYUDD4%
- Jeasona3%
- Artsity3%
- Open — no brand owns it (1 brand, 3%)
Demand
Daiso Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Daiso Clay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- daiso139K/yr
- daiso clay59K/yr
- daiso japan products8K/yr
- daiso clay for slime5K/yr
- daiso store9K/yr
- daiso japan7K/yr
- japan daiso859/yr
Reviews and returns
What reviews say buyers love and hate about Daiso Clay
We read the reviews and the return reasons for every product selling here.
“Very wet and takes forever to dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Daiso Clay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









