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46

dabo and shobo markers

Skip it

A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 15Conversion 63Competition 71Returns 95Price range 61Avg price 73Brand share 40Review moat 28Quality gap 43

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Good$14.79

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.87–$30.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,729.64

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.7%

90-day search growth — must beat 0% to launch

Market size

Bad$28K

$28K/yr · 34K searches

According to Flapen's Amazon United States niche tracking, dabo and shobo markers is a $28K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

dabo and shobo markers market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$30K–$37K
units × avg price
Conversion rate
5.6%
Avg BSR
#178
Page quality
0%
Prime
98%
Sponsored
96%
Out of stock
1.9%
Avg brand age
41 months
Avg seller age
174 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

102

Top-5 brand share

81%

Top 20: 98%

Top-5 click share

42%

Top 20: 80%

Open market

18%

  • Dabo&Shobo64%
  • Ooly10%
  • Mr. Pen3%
  • Bendon2%
  • Harloon2%
  • SALAHEYO1%
  • Open — no brand owns it (22 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -19.7% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Top dabo and shobo markers search terms

  • dabo and shobo markers13K/yr
  • cute markers for girls7K/yr
  • kawaii markers5K/yr
  • preppy markers4K/yr
  • ooly rainbow sparkle glitter markers2K/yr
  • aesthetic markers for school1K/yr
  • rainbow sparkle glitter markers1K/yr
All search terms

Top dabo and shobo markers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8366%$2K9%$3K12%$3K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about dabo and shobo markers

What buyers praise and complain about, mined from review topics.

What buyers love

Color28%

“Bright colors”

Quality-Overall10%

“Amazing quality”

Pen/Pencil Quality8%

“Great pens”

Value For Money7%

“Great value”

Fun/Entertainment Experience4%

“Fun for kids”

Writing Experience4%

“Smooth writing”

Advertised Vs Actual Product2%

“As advertised”

Brightness/Shine/Glow2%

“bright at a great price”

Ease Of Use2%

“Easy to use”

Durability2%

“The case is pretty durable”

What buyers complain about

Color13%

“Darker than it looks”

Dry/Empty Ink10%

“Dry Markers”

Moist/Dry8%

“Almost seemed dried up”

Functionality-Overall6%

“some them not working properly”

Paper Quality6%

“Bleed through paper easily”

Quality-Overall4%

“this set was low quality”

Drying Time4%

“Dried out”

Value For Money3%

“Not Worth The Money :”

Durability3%

“Short lived”

Ink Leakage3%

“Ink Bleeds”

Top return reasons

Color15%
Dry/Empty Ink12%
Functionality-Overall9%
Advertised Vs Actual Product8%
Ink Refill7%
Value For Money6%
Display Colors5%
Paper Quality4%
Quality-Overall4%
Size-Overall4%

Common questions

Is dabo and shobo markers profitable to sell on Amazon United States?
The niche generates $28K/yr across 45 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Skip it (46/100).
How competitive is the dabo and shobo markers niche?
28 brands and 102 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in dabo and shobo markers?
Top complaints mined from reviews: Color, Dry/Empty Ink, Moist/Dry. The return rate is 1.0%.
When does demand for dabo and shobo markers peak?
Demand peaks in Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the dabo and shobo markers niche?
Listings span $4.87–$30.73; the average listing price is $14.79 (sweet spot $15–$100). The average incumbent carries 3,730 reviews — the moat a new listing must climb.