d stevens ribbon
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible30.84avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$36.09avg listing price — sweet spot $15–$100
Price range
Great$11.76–$78.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 118K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, d stevens ribbon is a $16K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
d stevens ribbon market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $18K–$27K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #35,137
- Page quality
- 0%
- Prime
- 28%
- Sponsored
- 40%
- Out of stock
- 21.7%
- Avg brand age
- 42 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
6 rising
Sellers
11
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
40%
Top 20: 95%
Open market
0%
- D. Stevens Fine Ribbon78%
- Reliant Ribbon6%
- HUIHUANG6%
- LaRibbons5%
- Datyiiha2%
- MAYREEL2%
Demand
Weekly Amazon search volume, last 33 weeks — -28.0% search growth over the last 90 days.Top d stevens ribbon search terms
- d stevens ribbon53K/yr
- d. stevens fine ribbon23K/yr
- d stevens ribbon wired11K/yr
- d stevens fine ribbons6K/yr
- d stevens christmas ribbon16K/yr
- d stevens ribbon wired christmas6K/yr
- d stevens fine ribbon christmas4K/yr
Top d stevens ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Metallic Floral Ribbon - Silver/Gold - 1.5 x 10yds (D Stevens)
D. Stevens Fine Ribbon$39.834.7★4 rev
D. Stevens Fine Ribbon Patriotic Top Hat Garland Red White Blue Felt Embroidery 3.5 Inch Bow Shapes 5 Yards American Flag Design Crating
D. Stevens Fine Ribbon$39.800.0★0 rev
D. Stevens Fine Ribbon Americana Bow Garland Red White Blue Stars and Stripes Felt Embroidery 3.5 Inch Bows 5 Yards
D. Stevens Fine Ribbon$36.690.0★0 rev
d. Stevens Fine Ribbon 4 Inch x 5 Yards Wired Canvas Embroidered Stars Ribbon Navy Blue Center Red Stripe Patriotic Ribbon for Wreaths Bows and Holiday Decor
D. Stevens Fine Ribbon$42.840.0★0 rev
Reliant Ribbon 93441W-810-10D Dupoine Regal Jewel Scroll Trim Embroidery Wired Edge Ribbon 4 Inch X 5 Yards Ivory
Reliant Ribbon$48.824.1★39 rev
Newest
by launch dated. Stevens Fine Ribbon 4 Inch x 5 Yards Wired Canvas Embroidered Stars Ribbon Navy Blue Center Red Stripe Patriotic Ribbon for Wreaths Bows and Holiday Decor
D. Stevens Fine Ribbon$42.840 rev
d. Stevens Fine Ribbon 2.5 Inch x 10 Yards Patriotic Wired Ribbon Linen Americana Flag Stars Red White Blue Americana Ribbon for Wreaths Bows Gift Wrap Holiday Decor & 4th of July Decor
D. Stevens Fine Ribbon$41.470 rev
HUIHUANG Navy Blue and Red Dupioni Wired Ribbon with Striped Border 2.5 inch Reversible Patriotic Ribbon for 4th of July Memorial Day Bow Making Wreaths Crafts Gift Wrapping - Continuous 10 Yards
HUIHUANG$17.8746 rev
Slub Dupion Ribbon w/Metallic Gold Back 2.5 x 10yd (d. Stevens Fine Ribbon) (Peacock Blue)
D. Stevens Fine Ribbon$39.830 rev
D. Stevens Fine Ribbon Patriotic Top Hat Garland Red White Blue Felt Embroidery 3.5 Inch Bow Shapes 5 Yards American Flag Design Crating
D. Stevens Fine Ribbon$39.800 rev
Trending
90-day click momentumd. Stevens Fine Ribbon 4 Inch x 5 Yards Wired Canvas Embroidered Stars Ribbon Navy Blue Center Red Stripe Patriotic Ribbon for Wreaths Bows and Holiday Decor
D. Stevens Fine Ribbon$42.840.0★
d. Stevens Fine Ribbon 2.5 Inch x 10 Yards Patriotic Wired Ribbon Linen Americana Flag Stars Red White Blue Americana Ribbon for Wreaths Bows Gift Wrap Holiday Decor & 4th of July Decor
D. Stevens Fine Ribbon$41.470.0★
HUIHUANG Navy Blue and Red Dupioni Wired Ribbon with Striped Border 2.5 inch Reversible Patriotic Ribbon for 4th of July Memorial Day Bow Making Wreaths Crafts Gift Wrapping - Continuous 10 Yards
HUIHUANG$17.874.5★
Slub Dupion Ribbon w/Metallic Gold Back 2.5 x 10yd (d. Stevens Fine Ribbon) (Peacock Blue)
D. Stevens Fine Ribbon$39.830.0★
LaRibbons Patriotic Wired Ribbon 2.5 Inch x 10 Yards Vintage Blue White Floral Ribbon for 4th of July Independence Day 250th Anniversary Wreath Decor
LaRibbons$11.764.6★
What buyers say about d stevens ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality Wired Ribbon”
“Color gorgeous”
“Strong and sturdy”
“This is not thin or floppy ribbon”
“It shows up beautifully on my door wreath”
“Very nice, high quality fabric”
“Great price and value for a nice thick fabric”
“Perfect texture”
What buyers complain about
“Color fades in a month all my other ribbon held its color”
“It does have smell to it”
Top return reasons
Common questions
- Is d stevens ribbon profitable to sell on Amazon United States?
- The niche generates $16K/yr across 25 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the d stevens ribbon niche?
- 6 brands and 11 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in d stevens ribbon?
- Top complaints mined from reviews: Color Fading/Discoloration, Smell. The return rate is 2.6%.
- What does it cost to enter the d stevens ribbon niche?
- Listings span $11.76–$78.64; the average listing price is $36.09 (sweet spot $15–$100). The average incumbent carries 31 reviews — the moat a new listing must climb.