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D Stevens Ribbon

Fail

Shoppers spend an estimated $16K a year here, so D Stevens Ribbon is a Fail.

Flapen Score
37
37 / 100
Ranks 3,964 of 4,656 Arts, Crafts & Sewing niches · −9 vs the category median of 46
Market size
$16K/yr118K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
40%top-5 click share · 6 brands · 11 sellers

Flapen Score

D Stevens Ribbon against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, D Stevens Ribbon is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The D Stevens Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for D Stevens Ribbon 118K times last year and spent an estimated $16K. The top 5 brands take 98% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
0.4%
Market size, estimated
$16Ka year
Top search term
d stevens ribbon53K searches a year

02 · Price

A sale here is worth $36.09.

Listings sell for $36.09 on average, from $11.76 to $78.64. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $36.09 that is $0 to $4K a year per listing.

Average price
$36.09inside the $15 to $100 sweet spot
Price range
$11.76–$78.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #35,137 within Trim & Embellishments. It carries 31 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
28%
Out of stock, average day
21.7%
Average rank
#35,137in Trim & Embellishments
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
31per listing
Listings tracked
25

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top D Stevens Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

6 rising

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

40%

Top 20: 95%

Open market

0%

  • Brand 178%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 52%
  • Brand 62%

Demand

D Stevens Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 11.0× · 8 of 12 months tracked

Search terms

Top D Stevens Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • d stevens ribbon53K/yr
  • d. stevens fine ribbon23K/yr
  • d stevens ribbon wired11K/yr
  • d stevens fine ribbons6K/yr
  • d stevens christmas ribbon16K/yr
  • d stevens ribbon wired christmas6K/yr
  • d stevens fine ribbon christmas4K/yr

Reviews and returns

What reviews say buyers love and hate about D Stevens Ribbon

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Color Fading/Discoloration”
2.6%of orders come back
“Color fades in a month all my other ribbon held its color”
A buyer, on “Color Fading/Discoloration”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common D Stevens Ribbon questions

Answered from the same tracked data.