D Rings for Purse

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months

248K

Growth, 90 days vs prior 90

+13.1%

Conversion, latest week

1.0%

Market size, estimated

$25Ka year

Peak month

June1.5× the quietest month

Top search term

purse hardware73K searches a year

Listings sell for $10.15 on average, from $5.32 to $17.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $10.15 that is $0 to $1K a year per listing.

Average price

$10.15under the $15 to $100 sweet spot

Price range

$5.32–$17.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #218 within Purse Making. It carries 1,094 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#218in Purse Making

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,094per listing

Listings tracked

62

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months