Is cutting mat 24 x 36 profitable to sell on Amazon United States?

The niche generates $241K/yr across 29 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (48/100).

How competitive is the cutting mat 24 x 36 niche?

18 brands and 43 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in cutting mat 24 x 36?

Top complaints mined from reviews: Size-Overall, Smell, Thickness. The return rate is 1.6%.

When does demand for cutting mat 24 x 36 peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the cutting mat 24 x 36 niche?

Listings span $9.02–$209.11; the average listing price is $54.95 (sweet spot $15–$100). The average incumbent carries 5,323 reviews — the moat a new listing must climb.

cutting mat 24 x 36

Skip it

Soft demand (-12.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$54.95

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$241K

$241K/yr · 117K searches

Price range

Okay$9.02–$209.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,322.66

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, cutting mat 24 x 36 is a $241K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

cutting mat 24 x 36 market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $220K–$275K; units × avg price
Conversion rate: 3.7%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.3%
Avg brand age: 58 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 flat

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

24%

Idemeet24%
WORKLION15%
Fiskars12%
Tujurich10%
ecraft8%
NEWBRAUG7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top cutting mat 24 x 36 search terms

self healing cutting mat 24x3646K/yr -18.7%4.8% conv.
cutting mat 24 x 3628K/yr -13.9%3.8% conv.
extra large cutting mat18K/yr +10.8%1.3% conv.
self healing cutting mat 36 x 4819K/yr -20.2%2.1% conv.
extra large self healing cutting mat6K/yr +7.3%1.4% conv.

All search terms

Top cutting mat 24 x 36 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Density-upgraded 24 x 36 Large Self Healing Sewing Mat Idemeet Rotary Cutting Mat 5-Ply Cut Board for Crafts Hobby Project Scale Size 24 x 36 A1 Green

Idemeet$37.254.8★6,856 rev

Tujurich Self Healing Cutting Mat 23 x 35 Large Double-Sided Rotary Cutting Mat for Sewing Quilting Scrapbooking Fabric & Craft Cutting Board (A1) Green

Tujurich$30.254.5★229 rev

Fiskars Self Healing Cutting Mat for Quilting Arts and Crafts 24 x 36 Grid Sewing Mat Craft Cutting Board Sewing Supplies and Quilting Tools

Fiskars$42.894.8★20,352 rev

Ecraft Large Self Healing Cutting Mat: 24 x 36 Double Sided 5-Ply Hobby Mat A1 Rotary Cutting Sewing Mat for Crafts Fabric Sewing Quilting Scrapbooking Projects Grey/Black

ecraft$33.444.7★1,588 rev

Premium 24 x 36 Large Self Healing Sewing Mat 5-Ply Rotary Cutting Mat for Quilting Double-Sided Cutting Board for Crafts Cutting Fabric Leather Modeling Projects Anthracite Gray A1

Idemeet$34.094.7★563 rev

Newest

by launch date

Tujurich Self Healing Cutting Mat 35 x 47 Double-Sided Rotary Cutting Mat for Sewing Quilting Scrapbooking & Craft Large Craft Cutting Board for Hobby Use(A0)

Tujurich$72.6757 rev

3mo ago

Pangda 36 x 48 in Large Self Healing Cutting Mat Extra Thick Double Sided Sewing Mat with Grid for Crafting Quilting Fabric Precision Cutting (Green)

Pangda$73.456 rev

5mo ago

Tujurich Self Healing Cutting Mat 23 x 35 Large Double-Sided Rotary Cutting Mat for Sewing Quilting Scrapbooking Fabric & Craft Cutting Board (A1) Green

Tujurich$30.25229 rev

6mo ago

CLOYAN Large Cutting Mat 24x36 1 Pack Double-Sided 5-Ply Self Healing Sewing Cutting Mat Cutting Mats Board for Crafts-Sewing Fabric Quilting Scrapbooking Project

CLOYAN$35.7829 rev

7mo ago

Headley Tools Thickened 24 x 36 Inch Self Healing Sewing Cutting Mat A1 Rotary Cutting Sewing Mat for Crafts Double Sided 5-Ply Table Cutting Board for Fabric Quilting Leather Hobby (Pink/Purple)

Headley Tools$36.845,611 rev

8mo ago

What buyers say about cutting mat 24 x 36

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent product”

Size-Overall16%

“Generous size”

Advertised Vs Actual Product12%

“Works as advertised”

Value For Money10%

“Worth it”

Durability6%

“Durable and strong”

Thickness5%

“Nice thick mat”

Strength4%

“The cutting board is sturdy”

Ease Of Use3%

“Very easy to use”

Material Quality2%

“Not made out of cheap materials”

Stitch/Finish/Polish2%

“Its perfect for my sewing area”

What buyers complain about

Size-Overall16%

“Its pretty small”

Smell9%

“very strong smell”

Thickness7%

“The mat is actually less than an eighth of an inch thick”

Quality-Overall6%

“Not as as good quality as my other name brand ones”

Advertised Vs Actual Product5%

“Size not as advertised”

Durability5%

“Warped”

Measurement/Reading Accuracy5%

“have measurements that are more difficult to read”

Material Quality5%

“material doesn't stay in place for cutting”

Value For Money4%

“It wasnt cheap”

Weight Heavy3%

“It's heavier than I expected”

Top return reasons

Size-Overall64%

Advertised Vs Actual Product4%

Value For Money4%

Stitch/Finish/Polish3%

Thickness2%

Smell2%

Defective Material/Parts2%

Quality-Overall2%

Weight Heavy2%

Thin2%

Common questions

Is cutting mat 24 x 36 profitable to sell on Amazon United States?: The niche generates $241K/yr across 29 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (48/100).
How competitive is the cutting mat 24 x 36 niche?: 18 brands and 43 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in cutting mat 24 x 36?: Top complaints mined from reviews: Size-Overall, Smell, Thickness. The return rate is 1.6%.
When does demand for cutting mat 24 x 36 peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the cutting mat 24 x 36 niche?: Listings span $9.02–$209.11; the average listing price is $54.95 (sweet spot $15–$100). The average incumbent carries 5,323 reviews — the moat a new listing must climb.