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Custom Patches

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -0.2% this quarter, so Custom Patches is a Maybe.

Flapen Score
54
54 / 100
Top 16% of 4,656 Arts, Crafts & Sewing niches · +8 vs the category median of 46
Market size
$486K/yr817K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
66%top-5 click share · 12 brands · 11 sellers

Flapen Score

Custom Patches against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Custom Patches is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Custom Patches market on Amazon at a glance

Shoppers on Amazon United States searched for Custom Patches 817K times last year and spent an estimated $486K. The top 5 brands take 80% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 817K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $486K a year.

Searches, last 12 months
817K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
2.1%
Market size, estimated
$486Ka year
Peak month
October1.2× the quietest month
Top search term
custom patch218K searches a year

02 · Price

A sale here is worth $27.96.

Listings sell for $27.96 on average, from $6.39 to $60.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $27.96 that is $3K to $7K a year per listing.

Average price
$27.96inside the $15 to $100 sweet spot
Price range
$6.39–$60.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #565 within Trim & Embellishments. It carries 1,045 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
0%
Out of stock, average day
0.6%
Average rank
#565in Trim & Embellishments
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
1,045per listing
Listings tracked
20

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Custom Patches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

11

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

14%

  • Brand 121%
  • Brand 221%
  • Brand 315%
  • Brand 412%
  • Brand 512%
  • Brand 66%
  • Open — no brand owns it (6 brands, 14%)

Demand

Custom Patches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Custom Patches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • custom patch218K/yr
  • custom patches107K/yr
  • custom velcro patch83K/yr
  • custom iron on patch79K/yr
  • custom patches embroidered82K/yr
  • custom embroidered patch51K/yr
  • custom patches iron on30K/yr
  • custom patches velcro32K/yr
  • custom iron on patches24K/yr
  • custom velcro patches19K/yr

Reviews and returns

What reviews say buyers love and hate about Custom Patches

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Low quality control”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Custom Patches questions

Answered from the same tracked data.