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custom paint by numbers from photo

Skip it

Soft demand (-22.0% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 14Conversion 25Competition 31Returns 97Price range 84Avg price 95Brand share 54Review moat 66Quality gap 63

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.82

avg listing price — sweet spot $15–$100

Price range

Great$9.64–$47.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good875.81

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$110K

$110K/yr · 217K searches

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-22.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, custom paint by numbers from photo is a $110K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

custom paint by numbers from photo market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$39K–$52K
units × avg price
Conversion rate
2.0%
Avg BSR
#346
Page quality
0%
Prime
25%
Sponsored
81%
Out of stock
16.4%
Avg brand age
21 months
Avg seller age
202 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

15

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

18%

  • UM UPMALL23%
  • Bemaystar18%
  • Caydo11%
  • Kidstique11%
  • TEXTURE OF DREAMS11%
  • Paintable Pictures10%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Top custom paint by numbers from photo search terms

  • custom paint by numbers from photo34K/yr
  • custom paint by number28K/yr
  • custom paint by numbers35K/yr
  • personalized paint by number11K/yr
  • paint by number custom10K/yr
  • custom paint by numbers kit for adults45K/yr
  • paint by numbers custom10K/yr
  • paint by number personalized7K/yr
  • paint by number custom photo9K/yr
  • paint by numbers custom photo8K/yr
All search terms

Top custom paint by numbers from photo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$11K20%$22K30%$33K40%$44K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about custom paint by numbers from photo

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“The canvases are very well made”

Fun/Entertainment Experience14%

“So much fun”

Paint Quality10%

“Fun to Paint”

Value For Money8%

“Worth the money”

Gifting Purpose8%

“Unique gift”

Color8%

“The colors are vibrant”

Ease Of Use5%

“They make it so easy to use”

Image/Picture Clarity3%

“Overall, the picture is good,”

Advertised Vs Actual Product3%

“Overall it worked better than expected”

Design-Overall2%

“These are well designed”

What buyers complain about

Color32%

“Colors are way too dark”

Paint Quality17%

“The paint colors received were way off”

Quality-Overall8%

“Not good quality control”

Advertised Vs Actual Product6%

“Wrong Photo Used”

Display Colors4%

“Distorted colors”

Size-Overall4%

“slightly larger than the canvas”

Ease Of Use2%

“im having difficulty with it”

Value For Money2%

“they are expensive to commission”

Gifting Purpose2%

“I just can't it's just to horrible to gift”

Moist/Dry1%

“some of the paints were dried out”

Top return reasons

Paint Quality33%
Quality-Overall17%
Advertised Vs Actual Product12%
Display Colors10%
Print Quality7%
Value For Money5%
Size-Overall5%
Frame Quality5%
Color5%
Instructions/User Manual/Troubleshooting2%

Common questions

Is custom paint by numbers from photo profitable to sell on Amazon United States?
The niche generates $110K/yr across 16 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Skip it (47/100).
How competitive is the custom paint by numbers from photo niche?
13 brands and 15 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in custom paint by numbers from photo?
Top complaints mined from reviews: Color, Paint Quality, Quality-Overall. The return rate is 0.6%.
When does demand for custom paint by numbers from photo peak?
Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the custom paint by numbers from photo niche?
Listings span $9.64–$47.48; the average listing price is $25.82 (sweet spot $15–$100). The average incumbent carries 876 reviews — the moat a new listing must climb.