Is custom diamond painting profitable to sell on Amazon United States?

The niche generates $160K/yr across 15 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Skip it (42/100).

How competitive is the custom diamond painting niche?

12 brands and 11 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in custom diamond painting?

Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.1%.

When does demand for custom diamond painting peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the custom diamond painting niche?

Listings span $6.91–$17.33; the average listing price is $11.15 (sweet spot $15–$100). The average incumbent carries 2,269 reviews — the moat a new listing must climb.

custom diamond painting

Skip it

Soft demand (-24.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Avg price

Okay$11.15

avg listing price — sweet spot $15–$100

Review moat

Okay2,268.73

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay$160K

$160K/yr · 514K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Price range

Bad$6.91–$17.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-24.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, custom diamond painting is a $160K/yr Amazon United States market (514K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

custom diamond painting market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $45K–$56K; units × avg price
Conversion rate: 2.8%
Avg BSR: #600
Page quality: 0%
Prime: 20%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 23 months
Avg seller age: 217 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

17%

UM UPMALL31%
Mougins18%
Bemaystar11%
Caydo8%
Rainsar8%
DPDP7%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top custom diamond painting search terms

custom diamond painting175K/yr -29.5%1.0% conv.
custom diamond art95K/yr -12.9%1.3% conv.
personalized diamond art38K/yr -26.5%1.7% conv.
custom diamond art from photo39K/yr -31.8%1.5% conv.
diamond art custom22K/yr -24.0%1.2% conv.
custom diamond painting from photo18K/yr -27.0%0.9% conv.
customized diamond art18K/yr -27.2%1.4% conv.
personalized diamond art from photo15K/yr -0.5%1.4% conv.
diamond art custom photo16K/yr -23.7%1.1% conv.
diamond painting custom13K/yr -32.1%1.1% conv.

All search terms

Top custom diamond painting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UM UPMALL Custom Diamond Art Painting Kits for Adults - 5D Full Drill Personalized Diamond Art with Photo Customized Your Own Picture Diamond Art Painting for Home Decor - Round Drill 12x12in/30x30cm

UM UPMALL$9.264.2★6,935 rev

Mougins 5D Custom Diamond Art Painting DIY Personalized Diamond Art Photo Custom Your Own Picture Painting by Diamond Pictures Kits Paint by Numbers for Adults

Mougins$6.914.3★6,491 rev

Rainsar Custom Diamond Art Painting 5D DIY Diamond Art Kit for Adults Personalized Art Painting from Photo Create Your Own Pictures Diamonds Kit for Home Decor - 11.7x15.8inch/30x40cm

Rainsar$16.064.4★1,005 rev

Bemaystar Custom Diamond Art Painting - Personalized Diamond Art for Adults Customized Diamond Art Accessories with Photo DIY Home Decor Full Drill - Round Drill 12x12inch/30x30cm

Bemaystar$8.894.3★2,842 rev

DPDP Custom Diamond Art Painting Kits for Adults - Personalized Diamond Art with Name Customized Diamond Art Painting Private Custom Your Own Picture - Round/Square Drill (11.8x11.8inch/30x30cm)

DPDP$11.304.3★1,709 rev

Newest

by launch date

Ssedltbc Custom Diamond Painting Kit Personalized Diamond Art from Photo

Ssedltbc$7.5431 rev

2mo ago

JIOJOG Custom Diamond Art Painting for Adults Personalized Diamond Photo Art Full Drill Create Your Own Diamond Pictures Kits for Home Decor and Gifts 11.811.8in/3030cm

JIOJOG$9.7837 rev

2mo ago

JIOJOG Custom Diamond Art Painting for Adults DIY 5D Personalized Diamond Art Kits Create Your Own Diamond-Art Photo for Home Decor and Gifts 11.7x11.7inch/30x30cm

JIOJOG$9.6936 rev

3mo ago

YUYUGO Custom Diamond Art Painting Kits for Adults - Personalized Diamond Photo Full Drill Create Your Own Picture Diamonds Art DIY Gifts for Home Wall Decor (11.8x11.8inch/30x30cm)

YUYUGO$9.3552 rev

3mo ago

Caydo 3 Pack Quick Custom Diamond Painting with Design App - Create Personalized Diamond Art from Photo Includes 30 000PCS Diamonds (56 Colors) A3 Canvases & Full Tools |No Long Wait

Caydo$16.9849 rev

10mo ago

What buyers say about custom diamond painting

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Amazing quality”

Advertised Vs Actual Product12%

“Looks just like the picture”

Image/Picture Clarity12%

“Nice picture”

Value For Money8%

“Reasonably priced”

Color8%

“True to color”

Gifting Purpose7%

“Amazing gift”

Fun/Entertainment Experience4%

“Good Entertainment”

Design-Overall4%

“Custom design came great”

Print Quality3%

“This print is gorgeous”

Size-Overall3%

“The right size”

What buyers complain about

Color41%

“Too much pink”

Quality-Overall10%

“poor quality, wrong sizing”

Advertised Vs Actual Product10%

“Inaccurate Size in description”

Display Colors7%

“colors are off”

Adhesion/Stickiness5%

“Had a lot of trouble with the glue”

Print Quality4%

“This was fun-but the print is so small I had to use the photo to id which Diamond art”

Value For Money3%

“Not really free”

Size-Overall3%

“It was VERY small”

Ease Of Use2%

“still can't use it”

Paint Quality2%

“I kept in mind diamond paintings wont be perfect”

Top return reasons

Advertised Vs Actual Product21%

Functionality-Overall16%

Print Quality11%

Software/Application11%

Color11%

Size-Overall8%

Instructions/User Manual/Troubleshooting8%

Quality-Overall5%

Ease Of Use5%

Defective Material/Parts3%

Common questions

Is custom diamond painting profitable to sell on Amazon United States?: The niche generates $160K/yr across 15 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Skip it (42/100).
How competitive is the custom diamond painting niche?: 12 brands and 11 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in custom diamond painting?: Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
When does demand for custom diamond painting peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the custom diamond painting niche?: Listings span $6.91–$17.33; the average listing price is $11.15 (sweet spot $15–$100). The average incumbent carries 2,269 reviews — the moat a new listing must climb.