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Cross Stitch Supplies

Maybe

The top 5 brands take only 30% of clicks. But demand is soft, at -23.3% this quarter, so Cross Stitch Supplies is a Maybe.

Flapen Score
57
57 / 100
Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 46
Market size
$242K/yr706K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
26%top-5 click share · 59 brands · 86 sellers

Flapen Score

Cross Stitch Supplies against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cross Stitch Supplies is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Stitch Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Cross Stitch Supplies 706K times last year and spent an estimated $242K. The top 5 brands take 30% of clicks. Demand peaks in Jan–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 706K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months
706K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
2.3%
Market size, estimated
$242Ka year
Peak month
December1.6× the quietest month
Top search term
cross stitch supplies530K searches a year

02 · Price

A sale here is worth $15.05.

Listings sell for $15.05 on average, from $3.51 to $59.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $15.05 that is $2K to $4K a year per listing.

Average price
$15.05inside the $15 to $100 sweet spot
Price range
$3.51–$59.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #106 within Needlework. It carries 3,785 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#106in Needlework
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
3,785per listing
Listings tracked
65

04 · Newcomers

4 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cross Stitch Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

59 falling

Sellers

86

Top-5 brand share

30%

Top 20: 73%

Top-5 click share

26%

Top 20: 68%

Open market

66%

  • Brand 19%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Cross Stitch Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Cross Stitch Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cross stitch supplies530K/yr
  • cross stitch accessories79K/yr
  • counted cross stitch supplies26K/yr
  • cross stitch accessories and supplies19K/yr
  • cross stitch supplies and accessories24K/yr
  • crossstitch accessories and supplies7K/yr
  • cross stitch tools14K/yr
  • cross stitching supplies8K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Stitch Supplies

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“This just was not the level of quality I had hoped for”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cross Stitch Supplies questions

Answered from the same tracked data.