Cross Stitch Supplies
MaybeThe top 5 brands take only 30% of clicks. But demand is soft, at -23.3% this quarter, so Cross Stitch Supplies is a Maybe.
- Flapen Score
- 57 / 100Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 4657
- Market size
- $242K/yr706K searches / yr
- 90-day growth
- -23.3%search demand this quarter
- Competition
- 26%top-5 click share · 59 brands · 86 sellers
Flapen Score
Cross Stitch Supplies against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Cross Stitch Supplies is stronger. Inside it, weaker.
Market
The Cross Stitch Supplies market on Amazon at a glance
Shoppers on Amazon United States searched for Cross Stitch Supplies 706K times last year and spent an estimated $242K. The top 5 brands take 30% of clicks. Demand peaks in Jan–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 706K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.
- Searches, last 12 months
- 706K
- Growth, 90 days vs prior 90
- -23.3%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $242Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- cross stitch supplies530K searches a year
02 · Price
A sale here is worth $15.05.
Listings sell for $15.05 on average, from $3.51 to $59.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $15.05 that is $2K to $4K a year per listing.
- Average price
- $15.05inside the $15 to $100 sweet spot
- Price range
- $3.51–$59.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #106 within Needlework. It carries 3,785 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #106in Needlework
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 3,785per listing
- Listings tracked
- 65
04 · Newcomers
4 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Cross Stitch Supplies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
59 falling
Sellers
86
Top-5 brand share
30%
Top 20: 73%
Top-5 click share
26%
Top 20: 68%
Open market
66%
- Brand 19%
- Brand 28%
- Brand 35%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Cross Stitch Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.6×
Search terms
Top Cross Stitch Supplies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cross stitch supplies530K/yr
- cross stitch accessories79K/yr
- counted cross stitch supplies26K/yr
- cross stitch accessories and supplies19K/yr
- cross stitch supplies and accessories24K/yr
- crossstitch accessories and supplies7K/yr
- cross stitch tools14K/yr
- cross stitching supplies8K/yr
Reviews and returns
What reviews say buyers love and hate about Cross Stitch Supplies
We read the reviews and the return reasons for every product selling here.
“This just was not the level of quality I had hoped for”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cross Stitch Supplies questions
Answered from the same tracked data.









