Cross Stitch Supplies
MaybeThe top 5 brands take only 30% of clicks. But demand is soft, at -23.3% this quarter, so Cross Stitch Supplies is a Maybe.
- Flapen Score
- 57 / 100Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 4657
- Market size
- $242K/yr706K searches / yr
- 90-day growth
- -23.3%search demand this quarter
- Competition
- 26%top-5 click share · 59 brands · 86 sellers
Flapen Score
Cross Stitch Supplies against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Cross Stitch Supplies is stronger. Inside it, weaker.
Market
The Cross Stitch Supplies market on Amazon at a glance
Shoppers on Amazon United States searched for Cross Stitch Supplies 706K times last year and spent an estimated $242K. The top 5 brands take 30% of clicks. Demand peaks in Jan–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 706K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.
- Searches, last 12 months
- 706K
- Growth, 90 days vs prior 90
- -23.3%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $242Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- cross stitch supplies530K searches a year
02 · Price
A sale here is worth $15.05.
Listings sell for $15.05 on average, from $3.51 to $59.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $15.05 that is $2K to $4K a year per listing.
- Average price
- $15.05inside the $15 to $100 sweet spot
- Price range
- $3.51–$59.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #106 within Needlework. It carries 3,785 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #106in Needlework
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 3,785per listing
- Listings tracked
- 65
04 · Newcomers
4 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Cross Stitch Supplies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers
- Price
- $9.09
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 7mo ago

Caydo 6 Pieces Embroidery Hoops 3 Inch to 10 Inch Cross Stitch Hoop Small Embroidery Hoop with 16 Pieces Needles for Embroidery Punch Needle Craft Sewing and Ornaments
- Price
- $5.72
- Rating
- 4.6/5
- Reviews
- 1,013
- Age
- 2y ago

BYMORE 262 Pack Embroidery Thread Floss Kit Including 200 Colors 8 M/Pcs Cross Stitch Sewing Thread with Floss Bins and 62 Pcs Cross Stitch Tool 4-Tier Transparent Storage Box
- Price
- $27.92
- Rating
- 4.6/5
- Reviews
- 2,683
- Age
- 6y ago

MUZHI Embroidery Floss Bobbins 128 Pcs Embroidery Floss Organizer Plastic Embroidery Thread Cards for Cross Stitch Thread Holder Sewing Storage(White)
- Price
- $5.45
- Rating
- 4.7/5
- Reviews
- 3,645
- Age
- 6y ago

Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss
- Price
- $6.07
- Rating
- 4.7/5
- Reviews
- 6,811
- Age
- 6y ago
Trending
estimated 90-day click momentum
The Quilted Bear Needle Minder - Needle Minder Magnet for Keeping Sewing & Embroidery Needles Cross Stitch Needles Safe When Stitching Cross Stitch Supplies & Embroidery Supplies (Strawberry)
- Price
- $7.59
- Rating
- 4.9/5
- Reviews
- 1,137
- Age
- 2y ago

Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers
- Price
- $9.09
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 7mo ago

Caydo 6 Pieces Aida Cloth 14 Count White Cross Stitch Fabric for Craft Embroidery Handmade Needlework DIY Handicrafts 12 by 18-Inch
- Price
- $7.91
- Rating
- 4.6/5
- Reviews
- 780
- Age
- 3y ago

Fteven 30PCS Cross Stitch Needles Size 24 Stainless Steel Embroidery Needles Large Eye Hand Sewing Needles Blunt Golden Color with Box for Hand Sewing Cross Stitching
- Price
- $5.38
- Rating
- 4.4/5
- Reviews
- 448
- Age
- 1y ago

BEADNOVA Embroidery Needle Threader Tool 5pcs Plastic Flower Head Sewing Machine Needle Threader for Hand Sewing Cross Stitch Craft Knitting Quilting (5pcs Mix Colors)
- Price
- $3.51
- Rating
- 4.3/5
- Reviews
- 1,297
- Age
- 4y ago
Newest
by launch date
Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers
- Price
- $9.09
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 7mo ago

Fteven 30PCS Cross Stitch Needles Size 24 Stainless Steel Embroidery Needles Large Eye Hand Sewing Needles Blunt Golden Color with Box for Hand Sewing Cross Stitching
- Price
- $5.38
- Rating
- 4.4/5
- Reviews
- 448
- Age
- 1y ago

2 Pack Adjustable Wooden Embroidery Stands for Cross Stitch Tabletop Hoop Holder with 2 Sizes Rods Tapestry Needlepoint Lap Natural Wood Frame for Sewing & Quilting Perfect Gift for Womens Birthday
- Price
- $23.36
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 1y ago

6 PCS Cross Stitch Aida Fabric 14 Count 18 by 12 Inch Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration White
- Price
- $7.70
- Rating
- 4.7/5
- Reviews
- 1,098
- Age
- 1y ago

Lokunn Floss Organizer Embroidery 50 Positions Thread Organizers for Sewing and Cross Stitch Embroidery Thread Plastic & Non-Woven Fabric Purple Comes with 15 Sticky Notes
- Price
- $9.88
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
59 falling
Sellers
86
Est. top-5 brand share
30%
Top 20: 73%
Est. top-5 click share
26%
Top 20: 68%
Open market
66%
- Caydo9%
- Dritz8%
- BYMORE5%
- MUZHI5%
- XLSFPY5%
- Mudder4%
Demand
Cross Stitch Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.6×
Search terms
Top Cross Stitch Supplies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cross stitch supplies530K/yr
- cross stitch accessories79K/yr
- counted cross stitch supplies26K/yr
- cross stitch accessories and supplies19K/yr
- cross stitch supplies and accessories24K/yr
- crossstitch accessories and supplies7K/yr
- cross stitch tools14K/yr
- cross stitching supplies8K/yr
Reviews and returns
What reviews say buyers love and hate about Cross Stitch Supplies
We read the reviews and the return reasons for every product selling here.
“This just was not the level of quality I had hoped for”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cross Stitch Supplies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









