cross stitch supplies
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$3.51–$59.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.05avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$242K$242K/yr · 706K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,784.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cross stitch supplies is a $242K/yr Amazon United States market (706K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
cross stitch supplies market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $301K–$376K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.9%
- Avg brand age
- 36 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
59 falling
Sellers
86
Top-5 brand share
30%
Top 20: 73%
Top-5 click share
26%
Top 20: 68%
Open market
66%
- Caydo9%
- Dritz8%
- BYMORE5%
- MUZHI5%
- XLSFPY5%
- Mudder4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.6×
Top cross stitch supplies search terms
- cross stitch supplies530K/yr
- cross stitch accessories79K/yr
- counted cross stitch supplies26K/yr
- cross stitch accessories and supplies19K/yr
- cross stitch supplies and accessories24K/yr
- crossstitch accessories and supplies7K/yr
- cross stitch tools14K/yr
- cross stitching supplies8K/yr
Top cross stitch supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers
Dritz$9.094.7★85 rev
Caydo 6 Pieces Embroidery Hoops 3 Inch to 10 Inch Cross Stitch Hoop Small Embroidery Hoop with 16 Pieces Needles for Embroidery Punch Needle Craft Sewing and Ornaments
Caydo$5.724.6★1,013 rev
BYMORE 262 Pack Embroidery Thread Floss Kit Including 200 Colors 8 M/Pcs Cross Stitch Sewing Thread with Floss Bins and 62 Pcs Cross Stitch Tool 4-Tier Transparent Storage Box
BYMORE$27.924.6★2,683 rev
MUZHI Embroidery Floss Bobbins 128 Pcs Embroidery Floss Organizer Plastic Embroidery Thread Cards for Cross Stitch Thread Holder Sewing Storage(White)
MUZHI$5.454.7★3,645 rev
Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss
XLSFPY$6.074.7★6,811 rev
Newest
by launch dateDritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers
Dritz$9.0985 rev
Fteven 30PCS Cross Stitch Needles Size 24 Stainless Steel Embroidery Needles Large Eye Hand Sewing Needles Blunt Golden Color with Box for Hand Sewing Cross Stitching
FTEVEN$5.38448 rev
2 Pack Adjustable Wooden Embroidery Stands for Cross Stitch Tabletop Hoop Holder with 2 Sizes Rods Tapestry Needlepoint Lap Natural Wood Frame for Sewing & Quilting Perfect Gift for Womens Birthday
wdbg$23.3645 rev
6 PCS Cross Stitch Aida Fabric 14 Count 18 by 12 Inch Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration White
MYFAMIREA$7.701,098 rev
Lokunn Floss Organizer Embroidery 50 Positions Thread Organizers for Sewing and Cross Stitch Embroidery Thread Plastic & Non-Woven Fabric Purple Comes with 15 Sticky Notes
LOKUNN$9.88128 rev
Trending
90-day click momentum
The Quilted Bear Needle Minder - Needle Minder Magnet for Keeping Sewing & Embroidery Needles Cross Stitch Needles Safe When Stitching Cross Stitch Supplies & Embroidery Supplies (Strawberry)
The Quilted Bear$7.594.9★
Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers
Dritz$9.094.7★
Caydo 6 Pieces Aida Cloth 14 Count White Cross Stitch Fabric for Craft Embroidery Handmade Needlework DIY Handicrafts 12 by 18-Inch
Caydo$7.914.6★
Fteven 30PCS Cross Stitch Needles Size 24 Stainless Steel Embroidery Needles Large Eye Hand Sewing Needles Blunt Golden Color with Box for Hand Sewing Cross Stitching
FTEVEN$5.384.4★
BEADNOVA Embroidery Needle Threader Tool 5pcs Plastic Flower Head Sewing Machine Needle Threader for Hand Sewing Cross Stitch Craft Knitting Quilting (5pcs Mix Colors)
BEADNOVA$3.514.3★
What buyers say about cross stitch supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect tool”
“Great light”
“Makes life easier”
“Money well spent”
“Better than I expected”
“Colors are pretty”
“Perfect for cross stitching”
“Good fit and adjustable”
“Sturdy pen, good material”
“Effective”
What buyers complain about
“This just was not the level of quality I had hoped for”
“big”
“Don't last”
“limited in functionality”
“Flimsy materials beware”
“Secondly the color was not what I thought it was going to be”
“Too flimsy”
“No manual book”
“hard to tighten”
“Magnets too weak”
Top return reasons
Common questions
- Is cross stitch supplies profitable to sell on Amazon United States?
- The niche generates $242K/yr across 65 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the cross stitch supplies niche?
- 59 brands and 86 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 30% of demand.
- What do buyers complain about in cross stitch supplies?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.4%.
- When does demand for cross stitch supplies peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the cross stitch supplies niche?
- Listings span $3.51–$59.86; the average listing price is $15.05 (sweet spot $15–$100). The average incumbent carries 3,785 reviews — the moat a new listing must climb.