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Cross Stitch Stocking Kit

Fail

Buyers convert on only 0.4% of searches, so Cross Stitch Stocking Kit is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$35K/yr318K searches / yr
90-day growth
-37.0%search demand this quarter
Competition
19%top-5 click share · 14 brands · 44 sellers

Flapen Score

Cross Stitch Stocking Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cross Stitch Stocking Kit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Stitch Stocking Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Cross Stitch Stocking Kit 318K times last year and spent an estimated $35K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
318K
Growth, 90 days vs prior 90
-37.0%
Conversion, latest week
0.4%
Market size, estimated
$35Ka year
Peak month
December5.8× the quietest month
Top search term
cross stitch christmas stocking kit44K searches a year

02 · Price

A sale here is worth $30.41.

Listings sell for $30.41 on average, from $13.38 to $168.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.41 that is $0 to $3K a year per listing.

Average price
$30.41inside the $15 to $100 sweet spot
Price range
$13.38–$168.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 32.8% of listings are out of stock. The average listing ranks #598 within Needlework. It carries 113 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
73%
Out of stock, average day
32.8%
Average rank
#598in Needlework
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
113per listing
Listings tracked
98

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Cross Stitch Stocking Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

44

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

19%

Top 20: 49%

Open market

14%

  • Brand 144%
  • Brand 212%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (8 brands, 14%)

Demand

Cross Stitch Stocking Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Cross Stitch Stocking Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cross stitch christmas stocking kit44K/yr
  • counted cross stitch christmas stocking kit28K/yr
  • cross stitch stocking kit47K/yr
  • needlepoint christmas stocking kit21K/yr
  • needlepoint stocking kit42K/yr
  • christmas stocking cross stitch kits17K/yr
  • cross stitch stocking18K/yr
  • cross stitch christmas stocking13K/yr
  • needlepoint christmas stocking kits10K/yr
  • dimensions needlepoint christmas stocking kits7K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Stitch Stocking Kit

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Design-Overall”
22%of negative reviews mention “Color”
3.4%of orders come back
“Colors are off”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cross Stitch Stocking Kit questions

Answered from the same tracked data.