Skip to content

Cross Stitch Needles

Fail

Prices span $3.93–$13.78, mostly outside the sweet spot, so Cross Stitch Needles is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$106K/yr126K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
50%top-5 click share · 14 brands · 60 sellers

Flapen Score

Cross Stitch Needles against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cross Stitch Needles is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Stitch Needles market on Amazon at a glance

Shoppers on Amazon United States searched for Cross Stitch Needles 126K times last year and spent an estimated $106K. The top 5 brands take 78% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
12.5%
Market size, estimated
$106Ka year
Peak month
January1.5× the quietest month
Top search term
cross stitch needles88K searches a year

02 · Price

A sale here is worth $6.74.

Listings sell for $6.74 on average, from $3.93 to $13.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $6.74 that is $2K to $3K a year per listing.

Average price
$6.74under the $15 to $100 sweet spot
Price range
$3.93–$13.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$2K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #28 within Knitting & Crochet. It carries 1,308 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#28in Knitting & Crochet
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,308per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cross Stitch Needles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

60

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

17%

  • Brand 127%
  • Brand 221%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (8 brands, 17%)

Demand

Cross Stitch Needles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Cross Stitch Needles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cross stitch needles88K/yr
  • cross stitch needle12K/yr
  • tapestry needles for cross stitch5K/yr
  • crossstitch needles5K/yr
  • cross stitch needles size 245K/yr
  • size 24 tapestry needles for cross stitch4K/yr
  • cross stitch needles for 14 count aida5K/yr
  • needles for cross stitching3K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Stitch Needles

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Its a small tube”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cross Stitch Needles questions

Answered from the same tracked data.