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Cross Stitch Fabric

Fail

Demand is soft, at -12.3% this quarter, so Cross Stitch Fabric is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$235K/yr548K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
60%top-5 click share · 16 brands · 28 sellers

Flapen Score

Cross Stitch Fabric against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cross Stitch Fabric is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Stitch Fabric market on Amazon at a glance

Shoppers on Amazon United States searched for Cross Stitch Fabric 548K times last year and spent an estimated $235K. The top 5 brands take 76% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.

Searches, last 12 months
548K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
3.9%
Market size, estimated
$235Ka year
Peak month
January1.4× the quietest month
Top search term
aida112K searches a year

02 · Price

A sale here is worth $11.06.

Listings sell for $11.06 on average, from $5.17 to $24.32. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $11.06 that is $8K to $11K a year per listing.

Average price
$11.06under the $15 to $100 sweet spot
Price range
$5.17–$24.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #145 within Needlework. It carries 905 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#145in Needlework
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
905per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cross Stitch Fabric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

28

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

18%

  • Brand 137%
  • Brand 212%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (10 brands, 18%)

Demand

Cross Stitch Fabric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cross Stitch Fabric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aida112K/yr
  • cross stitch fabric153K/yr
  • aida cloth 14 count90K/yr
  • aida cloth62K/yr
  • 14 count aida cloth30K/yr
  • 14 count aida cloth cross stitch fabric5K/yr
  • aida fabric for cross stitch5K/yr
  • 14 ct aida cross stitch fabric9K/yr
  • cross stitch canvas11K/yr
  • cross stitch fabric 14 count11K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Stitch Fabric

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Very disappointed and surprised this made it past DMC's quality control inspection”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cross Stitch Fabric questions

Answered from the same tracked data.