Cross Stitch Fabric
FailDemand is soft, at -12.3% this quarter, so Cross Stitch Fabric is a Fail.
- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $235K/yr548K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 60%top-5 click share · 16 brands · 28 sellers
Flapen Score
Cross Stitch Fabric against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Cross Stitch Fabric is stronger. Inside it, weaker.
Market
The Cross Stitch Fabric market on Amazon at a glance
Shoppers on Amazon United States searched for Cross Stitch Fabric 548K times last year and spent an estimated $235K. The top 5 brands take 76% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.
- Searches, last 12 months
- 548K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $235Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- aida112K searches a year
02 · Price
A sale here is worth $11.06.
Listings sell for $11.06 on average, from $5.17 to $24.32. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $11.06 that is $8K to $11K a year per listing.
- Average price
- $11.06under the $15 to $100 sweet spot
- Price range
- $5.17–$24.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $8K–$11K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #145 within Needlework. It carries 905 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #145in Needlework
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 905per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Cross Stitch Fabric products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cross Stitch Aida Fabric 14 Count 59 by 39 Inch Large Size Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration
- Price
- $14.11
- Rating
- 4.7/5
- Reviews
- 1,098
- Age
- 6y ago

6 PCS Cross Stitch Aida Fabric 14 Count 18 by 12 Inch Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration White
- Price
- $7.70
- Rating
- 4.7/5
- Reviews
- 1,098
- Age
- 1y ago

Similane 6 Pieces Aida Cloth 14 Count Cross Stitch Fabric White 12 by 18-Inch
- Price
- $7.74
- Rating
- 4.5/5
- Reviews
- 4,831
- Age
- 7y ago

10 PCS White Aida Cloth 14 Count Cross Stitch Fabric (5.95.9 Inch)
- Price
- $5.17
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 1y ago

Aida Cloth 14 Count Cross Stitch Fabric 1928inch (14CT Off White)
- Price
- $13.33
- Rating
- 4.6/5
- Reviews
- 1,147
- Age
- 4y ago
Trending
estimated 90-day click momentum
Cross Stitch Fabric 14 Count Aida Cloth 28 x 19 Inch Large Size Classic Reserve Cross Stitch Supplies Embroidery Fabric for Home DIY Craft Decoration Handmade Light Beige
- Price
- $10.48
- Rating
- 4.7/5
- Reviews
- 1,098
- Age
- 9mo ago

Caydo 6 PCS Aida Cloth 14 Count with Washable Grid Lines for Home DIY Embroidery Decoration Classic White Cross Stitch Fabric for Cross Stitch and Needlework (12 by 18 Inch)
- Price
- $9.19
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 3mo ago

PEASUG 100% Cotton Muslin Fabric 63 Inch X 2 Yards Unbleached Muslin Fabric by The Yard Medium Weight Draping Fabrics Suitable for Sewing Embroidery Garments Crafts Material-Natural
- Price
- $10.45
- Rating
- 4.5/5
- Reviews
- 655
- Age
- 1y ago

14 Count Aida Fabric Pre-Cut for Counted Cross Stitch - White
- Price
- $6.45
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 6y ago

Aida Cloth 14 Count Cross Stitch Fabric 1928inch (14CT White)
- Price
- $9.83
- Rating
- 4.6/5
- Reviews
- 1,147
- Age
- 4y ago
Newest
by launch date
Caydo 6 PCS Aida Cloth 14 Count with Washable Grid Lines for Home DIY Embroidery Decoration Classic White Cross Stitch Fabric for Cross Stitch and Needlework (12 by 18 Inch)
- Price
- $9.19
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 3mo ago

Cross Stitch Fabric 14 Count Aida Cloth 28 x 19 Inch Large Size Classic Reserve Cross Stitch Supplies Embroidery Fabric for Home DIY Craft Decoration Handmade Light Beige
- Price
- $10.48
- Rating
- 4.7/5
- Reviews
- 1,098
- Age
- 9mo ago

6 Pcs Cross Stitch Fabric 14 Count White Embroidery Fabric Cloth Cross Stitch Cloth Supplies for DIY Handicrafts Needlework Embroidery Decoration Crafts (12 by 18-Inch)
- Price
- $6.61
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago

6 PCS Cross Stitch Aida Fabric 14 Count 18 by 12 Inch Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration White
- Price
- $7.70
- Rating
- 4.7/5
- Reviews
- 1,098
- Age
- 1y ago

10 PCS White Aida Cloth 14 Count Cross Stitch Fabric (5.95.9 Inch)
- Price
- $5.17
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
28
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 96%
Open market
18%
- MYFAMIREA37%
- Similane12%
- Caydo12%
- Donmon8%
- Nitelemn7%
- Design Works Crafts6%
- Open — no brand owns it (10 brands, 18%)
Demand
Cross Stitch Fabric search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Cross Stitch Fabric search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aida112K/yr
- cross stitch fabric153K/yr
- aida cloth 14 count90K/yr
- aida cloth62K/yr
- 14 count aida cloth30K/yr
- 14 count aida cloth cross stitch fabric5K/yr
- aida fabric for cross stitch5K/yr
- 14 ct aida cross stitch fabric9K/yr
- cross stitch canvas11K/yr
- cross stitch fabric 14 count11K/yr
Reviews and returns
What reviews say buyers love and hate about Cross Stitch Fabric
We read the reviews and the return reasons for every product selling here.
“Very disappointed and surprised this made it past DMC's quality control inspection”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cross Stitch Fabric questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









