Cross Stitch Christmas Ornaments
FailShoppers spend an estimated $20K a year here, so Cross Stitch Christmas Ornaments is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $20K/yr119K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 34%top-5 click share · 26 brands · 58 sellers
Flapen Score
Cross Stitch Christmas Ornaments against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Cross Stitch Christmas Ornaments is stronger. Inside it, weaker.
Market
The Cross Stitch Christmas Ornaments market on Amazon at a glance
Shoppers on Amazon United States searched for Cross Stitch Christmas Ornaments 119K times last year and spent an estimated $20K. The top 5 brands take 75% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $20Ka year
- Top search term
- cross stitch christmas ornaments26K searches a year
02 · Price
A sale here is worth $15.89.
Listings sell for $15.89 on average, from $4.83 to $52.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.89 that is $0 to $2K a year per listing.
- Average price
- $15.89inside the $15 to $100 sweet spot
- Price range
- $4.83–$52.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #856 within Needlework. It carries 107 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 92%
- Out of stock, average day
- 20.5%
- Average rank
- #856in Needlework
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 107per listing
- Listings tracked
- 65
04 · Newcomers
0 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Cross Stitch Christmas Ornaments products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bucilla Cross-Stitch 14 Piece Ornament Making Kit Classic Christmas Collection Perfect for DIY Arts and Crafts 89454E
- Price
- $35.63
- Rating
- 4.1/5
- Reviews
- 93
- Age
- 4y ago

Zhenqing 11 Count Stamped Cross Stitch Kits for Adults Beginners Hand Embroidery Christmas Ornaments kit with Instructions Embroidery Hoops Christmas Stocking-Four-Piece Set(68446)
- Price
- $13.85
- Rating
- 3.9/5
- Reviews
- 68
- Age
- 1y ago

Bucilla Counted Cross Stitch Ornament Kit 84293 Tiny Stocking White
- Price
- $27.50
- Rating
- 4.3/5
- Reviews
- 811
- Age
- 22y ago

Design Works Crafts Holiday Mugs Counted Cross Stitch Ornament Kit - Set/6
- Price
- $12.96
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 1y ago

LEISURE ARTS Cross Stitch Holiday Ornaments Galor Cross Stitch Book- Pattern Kits from Snowmen to Elves to Woodland Creatures 98 Christmas Ornaments Design.
- Price
- $12.34
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 4y ago
Trending
estimated 90-day click momentum
Christmas Embroidery Kit 12PCS DIY Ornament Set for Beginners
- Price
- $17.67
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Snowman Counted Cross Stitch Kit with Hoop
- Price
- $9.36
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 1y ago

Zhenqing Nativity Scene Cross Stitch Kit for Beginners 11CT Printed White Cotton Fabric 36x36cm Full Embroidery with Threads & Instructions(70733)
- Price
- $9.30
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 7mo ago

Zhenqing 11CT Stamped Cross Stitch Kit for Adults - 4-Piece Christmas Embroidery Set with 20x20cm Fabric Plastic 16cm Hoop Threads & Instructions Holiday Decor (68447)
- Price
- $12.97
- Rating
- 3.9/5
- Reviews
- 68
- Age
- 1y ago

Zhenqing Christmas 12 Elements Printed Cross Stitch Kit - 11CT 36x52cm with Threads Needle & Pattern No Hoop Needed for Beginners (70288)
- Price
- $9.68
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 9mo ago
Newest
by launch date
Christmas Embroidery Kit 12PCS DIY Ornament Set for Beginners
- Price
- $17.67
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Zhenqing Nativity Scene Cross Stitch Kit for Beginners 11CT Printed White Cotton Fabric 36x36cm Full Embroidery with Threads & Instructions(70733)
- Price
- $9.30
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 7mo ago

Zhenqing Christmas 12 Elements Printed Cross Stitch Kit - 11CT 36x52cm with Threads Needle & Pattern No Hoop Needed for Beginners (70288)
- Price
- $9.68
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 9mo ago

Zhenqing 5 Christmas Ornament Cross Stitch Kit - Pre-Printed 11CT 11.5x57.5cm Fabric with Full Tools (Santa Tree Snowman Designs for Beginners)(70023)
- Price
- $8.41
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 10mo ago

Zhenqing 12 Mini Christmas Stamped Cross Stitch Kit for Beginners 11CT Printed Fabric with Santa Reindeer Snowman Tree Gift Bell Designs DIY Holiday Craft Set with Pre-Cut Floss Needles and Guide
- Price
- $9.73
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
26 falling
Sellers
58
Est. top-5 brand share
75%
Top 20: 97%
Est. top-5 click share
34%
Top 20: 66%
Open market
22%
- Zhenqing24%
- Design Works Crafts22%
- Bucilla16%
- LEISURE ARTS10%
- Dimensions3%
- Eiazuiks3%
Demand
Cross Stitch Christmas Ornaments search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 3.1× · 6 of 12 months tracked
Search terms
Top Cross Stitch Christmas Ornaments search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cross stitch christmas ornaments26K/yr
- christmas counted cross stitch kits18K/yr
- cross stitch ornaments17K/yr
- stamped cross stitch kits christmas12K/yr
- christmas stamped cross stitch kits8K/yr
- counted cross stitch kits christmas9K/yr
- christmas cross stitch ornaments11K/yr
- christmas cross stitch ornament kits5K/yr
- cross stitch ornament5K/yr
- cross stitch ornament kits6K/yr
Reviews and returns
What reviews say buyers love and hate about Cross Stitch Christmas Ornaments
We read the reviews and the return reasons for every product selling here.
“Color are confusing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cross Stitch Christmas Ornaments questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









