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Cross Stitch Bookmarks

Maybe

The average product has only 104 reviews. But shoppers spend an estimated $52K a year here, so Cross Stitch Bookmarks is a Maybe.

Flapen Score
54
54 / 100
Top 16% of 4,656 Arts, Crafts & Sewing niches · +8 vs the category median of 46
Market size
$52K/yr223K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
31%top-5 click share · 27 brands · 29 sellers

Flapen Score

Cross Stitch Bookmarks against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cross Stitch Bookmarks is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Stitch Bookmarks market on Amazon at a glance

Shoppers on Amazon United States searched for Cross Stitch Bookmarks 223K times last year and spent an estimated $52K. The top 5 brands take 60% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
2.0%
Market size, estimated
$52Ka year
Top search term
cross stitch bookmarks75K searches a year

02 · Price

A sale here is worth $11.77.

Listings sell for $11.77 on average, from $5.47 to $22.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $11.77 that is $0 to $1K a year per listing.

Average price
$11.77under the $15 to $100 sweet spot
Price range
$5.47–$22.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #437 within Needlework. It carries 104 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#437in Needlework
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
104per listing
Listings tracked
68

04 · Newcomers

1 of last year's 38 launches cleared the first-year sales bar.

38 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
38
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Cross Stitch Bookmarks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

27 flat

Sellers

29

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

31%

Top 20: 64%

Open market

35%

  • Brand 117%
  • Brand 216%
  • Brand 314%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Cross Stitch Bookmarks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26DecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Cross Stitch Bookmarks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cross stitch bookmarks75K/yr
  • cross stitch bookmark kit52K/yr
  • cross stitch bookmark22K/yr
  • embroidery bookmark kit16K/yr
  • cross stitch kits bookmarks10K/yr
  • counted cross stitch bookmarks9K/yr
  • bookmark cross stitch kit7K/yr
  • needlepoint bookmark kit8K/yr
  • crossstitch bookmark kit7K/yr
  • cross stitch bookmark kits7K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Stitch Bookmarks

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
16%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.1%of orders come back
“No instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cross Stitch Bookmarks questions

Answered from the same tracked data.