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Cross Charms

Maybe

The top 5 brands take only 45% of clicks. But demand is soft, at -8.4% this quarter, so Cross Charms is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 46
Market size
$181K/yr674K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
34%top-5 click share · 42 brands · 50 sellers

Flapen Score

Cross Charms against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cross Charms is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Cross Charms 674K times last year and spent an estimated $181K. The top 5 brands take 45% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 674K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
674K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
2.3%
Market size, estimated
$181Ka year
Peak month
April1.4× the quietest month
Top search term
cross charms174K searches a year

02 · Price

A sale here is worth $11.95.

Listings sell for $11.95 on average, from $5.33 to $50.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $11.95 that is $3K to $6K a year per listing.

Average price
$11.95under the $15 to $100 sweet spot
Price range
$5.33–$50.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #599 within Charms. It carries 1,112 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#599in Charms
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,112per listing
Listings tracked
58

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Cross Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

50

Top-5 brand share

45%

Top 20: 81%

Top-5 click share

34%

Top 20: 66%

Open market

51%

  • Brand 113%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 64%

Demand

Cross Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cross Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cross charms174K/yr
  • cross charm90K/yr
  • cross charms for jewelry making68K/yr
  • christian charms57K/yr
  • christian charms for jewelry making36K/yr
  • religious charms29K/yr
  • crosses for jewelry making27K/yr
  • gold cross charm32K/yr
  • cross charms for bracelets29K/yr
  • religious charms for jewelry making19K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Charms

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
2.4%of orders come back
“The cross is a lot smaller than I thought it would be”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cross Charms questions

Answered from the same tracked data.