Is cross charms profitable to sell on Amazon United States?

The niche generates $188K/yr across 42 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the cross charms niche?

32 brands and 40 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in cross charms?

Top complaints mined from reviews: Size-Overall, Chain/Key Quality, Durability. The return rate is 2.3%.

When does demand for cross charms peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the cross charms niche?

Listings span $5.42–$49.99; the average listing price is $12.56 (sweet spot $15–$100). The average incumbent carries 964 reviews — the moat a new listing must climb.

cross charms

Worth a look

Shows no brand lock-in (top 5 brands take 53% of clicks), but soft demand (-5.9% this quarter) keeps it on the watch list.

Brand share

Great53%

top-5 brand share — no brand owns this niche

Price range

Great$5.42–$49.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.3%

return rate — above 5% kills the launch gate

Review moat

Good963.79

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.56

avg listing price — sweet spot $15–$100

Market size

Okay$188K

$188K/yr · 676K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, cross charms is a $188K/yr Amazon United States market (676K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

cross charms market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $157K–$188K; units × avg price
Conversion rate: 2.2%
Avg BSR: #596
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 1.4%
Avg brand age: 29 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

32 falling

Sellers

Top-5 brand share

53%

Top 20: 88%

Top-5 click share

41%

Top 20: 76%

Open market

41%

PAVOI17%
Poxtex11%
YETOOME9%
WOCRAFT8%
stino7%
Nuenen6%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -5.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top cross charms search terms

cross charms175K/yr -8.1%1.3% conv.
cross charm91K/yr -7.0%0.6% conv.
cross charms for jewelry making68K/yr -7.2%1.6% conv.
christian charms56K/yr -5.5%0.6% conv.
christian charms for jewelry making35K/yr -17.6%0.8% conv.
religious charms29K/yr +0.2%0.7% conv.
gold cross charm32K/yr -7.5%0.5% conv.
crosses for jewelry making27K/yr +8.1%1.0% conv.
cross charms for bracelets30K/yr -7.6%0.7% conv.
religious charms for jewelry making19K/yr +11.2%0.9% conv.

All search terms

Top cross charms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PAVOI Cross Pendant Necklace for Women 14K Gold Plated Yellow Gold Y

PAVOI$13.744.4★6,821 rev

Poxtex Gold Cross Necklace for Women Teen Girls Dainty Cute 14K Gold Plated Small Cross Pendant Trendy Jewelry Non Tarnish Waterproof Simple Necklace Religious Christian Baptism Jesus Faith Gifts

Poxtex$10.414.5★1,140 rev

YETOOME 60 Pcs Antique Silver Cross Charms Alloy Crucifix Pendant Connector for Bracelet Earrings Necklace Jewelry Making (15 Styles)

YETOOME$7.394.8★361 rev

stino 10Pcs Stainless Steel Cross Charms for Jewelry Making (Small)

stino$9.934.9★19 rev

WOCRAFT 100pcs Cross Charms for Jewelry Making Assorted Jewelry Bangle Bracelet Charms Wholesale Mixed Bulk Metal Earring Charms for DIY Necklace Keychain Craft Supplies (SN910)

WOCRAFT$7.964.7★271 rev

Newest

by launch date

VioraWhite 1 Set 1 Set 346 Pcs DIY Bible Charm Bookmarks Making Kit Gold Bible Charms Chains Lobster Clasps & Tools Christian Religious Craft for Church Activities Faith Baptism Gift (Basic Style)

VioraWhite$24.775 rev

3mo ago

stino 10Pcs Stainless Steel Cross Charms for Jewelry Making (Small)

stino$9.9319 rev

5mo ago

LERBOU 120pcs Cross Nail Charms Y2K 3D Cross Gold Nail Charms and Gems Kit Gold Charms for Nails Art Pearls Diamond Nail Studs and Rhinestones for Women Girl DIY Craft Manicures Accessories

LERBOU$8.935 rev

6mo ago

Cheriswelry 10Pcs Cross Charms 18K Gold Plated Flat Round Enamel Alloy Pendants Vintage Crucifix Cross Hang Ornament 18x13.5x2mm for DIY Bracelet Necklace Earring Jewelry Making

Cheriswelry$12.7223 rev

7mo ago

Incinkod 60 Pcs Cross Charms for Jewelry Making Religious Cross Beads for Bracelets Crosses for Jewelry Making Bracelets Necklaces DIY Crafts (Gold Silver)

Incinkod$6.4274 rev

10mo ago

What buyers say about cross charms

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent quality”

Value For Money11%

“Definitely worth the price”

Color8%

“The colors are vibrant”

Size-Overall8%

“Fits great”

Advertised Vs Actual Product7%

“As advertised”

Gifting Purpose5%

“Fantastic gift”

Chain/Key Quality5%

“Sturdy chain”

Durability5%

“seems durable”

Brightness/Shine/Glow3%

“Love the sparkle”

Ease Of Use3%

“Easy to use”

What buyers complain about

Size-Overall24%

“from the photos I was expecting something bigger”

Chain/Key Quality11%

“Cheap chain”

Durability11%

“Broke”

Color10%

“The color was off a bit”

Quality-Overall8%

“Not well made obviously”

Precious Gemstone4%

“a diamond already fell out”

Advertised Vs Actual Product3%

“Not like the picture”

Value For Money3%

“Looks expensive”

Defective Material/Parts2%

“The screw parts fall out”

Allergies2%

“Its not hypoallergenic”

Top return reasons

Size-Overall45%

Chain/Key Quality10%

Advertised Vs Actual Product7%

Quality-Overall7%

Color6%

Metal Authenticity5%

Defective Material/Parts3%