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Crochet Thread

Fail

The top 5 brands take 92% of clicks, so Crochet Thread is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$438K/yr896K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
42%top-5 click share · 11 brands · 51 sellers

Flapen Score

Crochet Thread against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Crochet Thread is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crochet Thread market on Amazon at a glance

Shoppers on Amazon United States searched for Crochet Thread 896K times last year and spent an estimated $438K. The top 5 brands take 92% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 896K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $438K a year.

Searches, last 12 months
896K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
4.9%
Market size, estimated
$438Ka year
Peak month
October1.2× the quietest month
Top search term
crochet thread210K searches a year

02 · Price

A sale here is worth $10.06.

Listings sell for $10.06 on average, from $2.97 to $26.37. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $10.06 that is $10K to $13K a year per listing.

Average price
$10.06under the $15 to $100 sweet spot
Price range
$2.97–$26.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
$10K–$13K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #47 within Knitting & Crochet. It carries 3,815 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#47in Knitting & Crochet
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
3,815per listing
Listings tracked
37

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Crochet Thread products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

$0$22K$44K$66K$88K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

51

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 81%

Open market

6%

  • Red Heart71%
  • colored bird7%
  • Aunt Lydia's6%
  • Coats Crochet5%
  • KECHE3%
  • Caron2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Crochet Thread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Crochet Thread search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • crochet thread210K/yr
  • black yarn177K/yr
  • crochet thread size 1090K/yr
  • aunt lydias crochet thread classic 1050K/yr
  • crochet thread size 342K/yr
  • size 10 crochet thread37K/yr
  • cotton crochet thread20K/yr
  • black yarn for crocheting34K/yr
  • size 3 crochet thread16K/yr
  • crochet thread size 2016K/yr

Reviews and returns

What reviews say buyers love and hate about Crochet Thread

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
14%of negative reviews mention “Thickness”
1.1%of orders come back
“But one color was way thicker”
A buyer, on “Thickness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Crochet Thread questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data