crochet thread
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$438K$438K/yr · 896K searches
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$2.97–$26.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.06avg listing price — sweet spot $15–$100
Review moat
Okay3,815.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, crochet thread is a $438K/yr Amazon United States market (896K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 48/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
crochet thread market data
- Units sold / yr
- 50K–60K
- avg 1,000–1,250/product
- Revenue / yr
- $503K–$604K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 46%
- Out of stock
- 1.3%
- Avg brand age
- 49 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
51
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
42%
Top 20: 81%
Open market
6%
- Red Heart71%
- colored bird7%
- Aunt Lydia's6%
- Coats Crochet5%
- KECHE3%
- Caron2%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top crochet thread search terms
- crochet thread210K/yr
- black yarn177K/yr
- crochet thread size 1090K/yr
- aunt lydias crochet thread classic 1050K/yr
- crochet thread size 342K/yr
- size 10 crochet thread37K/yr
- cotton crochet thread20K/yr
- black yarn for crocheting34K/yr
- size 3 crochet thread16K/yr
- crochet thread size 2016K/yr
Top crochet thread products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Red Heart Super Saver Yarn 312 Black
Red Heart$3.964.7★41,281 rev
Coats Crochet 154-401 Aunt Lydias Crochet Cotton Classic Size 10 Orchid Pink
Red Heart$7.664.8★5,883 rev
Red Heart Classic Crochet Thread White Size 10
Red Heart$5.534.7★1,739 rev
Red Heart Crochet Thread Special 1 Pack of Crochet - Cotton - Size 10-1000 Yards - Knitting/Crochet
Red Heart$6.314.7★2,342 rev
Coats Crochet Aunt Lydias Crochet Cotton Classic Size 10 Black
Coats Crochet$8.024.8★5,883 rev
Newest
by launch date
Double Mercerized Egyptian Long Staple Cotton Pearl Thread Ball 10 Grams Rainbow Color Embroidery Thread 12 Colors per Box for Crochet Hardanger Cross Stitch Hand Embroidery redpurple Series
colored bird$9.9946 rev
Keche Baby Cotton 60% Cotton 40% Acrylic Yarn Soft Cotton Yarn for Crochet and Knitting Amigurumi Yarn 1 Skein/Ball 1.76 Oz (50g) / 180 Yrds (165m) - Black
KECHE$5.83992 rev
Red Heart Fashion Size 3 Crochet Thread Natural
Red Heart$3.002,342 rev
Red Heart Fashion Size 3 Crochet Thread White
Red Heart$2.972,342 rev
Red Heart Fashion Size 3 Crochet Thread Black
Red Heart$3.042,342 rev
Trending
90-day click momentum
Red Heart Crochet Thread Yarn 300 Yards Victory Red 1 Count (Pack of 1)
Red Heart$3.174.7★
Coats Crochet 154-661 Aunt Lydias Crochet Cotton Classic Size 10 Frosty Green
Red Heart$7.774.8★
Red Heart Classic Crochet Thread White Size 10
Red Heart$5.534.7★
Red Heart Fashion Crochet Cotton Size 3 Natural (182-226)
Red Heart$4.264.7★
Red Heart Fashion Crochet Thread White
Red Heart$4.304.7★
What buyers say about crochet thread
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are beautiful”
“Reasonable”
“has been very consistent in quality”
“Smooth and easy”
“Easy to use”
“As advertised”
“Good cotton”
“Just the right size”
“It looks great in the finished project”
“Good sheen to the cotton”
What buyers complain about
“But one color was way thicker”
“I couldn't find a size in the description”
“color is awful”
“Horrible skein”
“expensive”
“not as durable”
“It was impossible to use”
“The thread feels like cotton”
“Total false advertsing”
“It's NOT soft because it is THREAD, NOT YARN”
Top return reasons
Common questions
- Is crochet thread profitable to sell on Amazon United States?
- The niche generates $438K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the crochet thread niche?
- 11 brands and 51 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in crochet thread?
- Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 1.1%.
- When does demand for crochet thread peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the crochet thread niche?
- Listings span $2.97–$26.37; the average listing price is $10.06 (sweet spot $15–$100). The average incumbent carries 3,815 reviews — the moat a new listing must climb.