Is crochet kit profitable to sell on Amazon United States?

The niche generates $5.1M/yr across 40 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Worth a look (60/100).

How competitive is the crochet kit niche?

23 brands and 39 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in crochet kit?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Quality-Overall. The return rate is 1.6%.

When does demand for crochet kit peak?

Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the crochet kit niche?

Listings span $5.16–$43.62; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 3,756 reviews — the moat a new listing must climb.

crochet kit

Worth a look

Shows a $5.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$5.1M

$5.1M/yr · 12.6M searches

Avg price

Great$22.06

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Good$5.16–$43.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,756.33

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-33.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, crochet kit is a $5.1M/yr Amazon United States market (12.6M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

crochet kit market data

Units sold / yr: 300K–400K; avg 6,000–8,000/product
Revenue / yr: $6.6M–$8.8M; units × avg price
Conversion rate: 1.8%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.7%
Avg brand age: 29 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

41%

Top 20: 83%

Open market

32%

Aeelike18%
The Woobles17%
XKDOUS13%
MAGIMUSE8%
Crochetta7%
Katech5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top crochet kit search terms

crochet kit2.5M/yr -26.0%1.6% conv.
crochet2.4M/yr -26.9%0.4% conv.
crochet kit for beginners2.4M/yr -56.3%2.5% conv.
woobles1.3M/yr -31.4%1.7% conv.
woobles crochet kit857K/yr -36.9%2.6% conv.
crochet kits453K/yr -15.1%0.9% conv.
knitting kit397K/yr -34.0%0.9% conv.
knitting & crochet supplies255K/yr -18.0%0.1% conv.
wobbles crochet kit324K/yr -39.0%2.9% conv.
crochet supplies198K/yr -18.1%0.4% conv.

All search terms

Top crochet kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts

XKDOUS$5.164.7★1,725 rev

Aeelike Crochet Kit for Beginners 59pcs Crochet Starter Kits with Yarn Ergonomic Hooks & Storage Case Learn-to-Crochet Set for Adults Kids & Seniors Ideal DIY Craft Gift for Women

Aeelike$17.444.6★4,646 rev

The Woobles Crochet Kit for Beginners - Easy Arts and Crafts Knitting & Crochet Animals Kit As Seen On Shark Tank - Pierre The Penguin

The Woobles$29.694.4★2,726 rev

MAGIMUSE Crochet Kit for Beginners Crochet Starter Kits Amigurumi Craft Knitting Crocheting Kits with Step-by-Step Video Tutorials 6 Pack Hanging Potted Plants Family(40%+ Yarn

MAGIMUSE$21.424.4★1,454 rev

Aeelike Crochet Kit for Beginners Young and Old First Crochet Kit for Adults Include 23pcs Crochet Hooks 655 Yards Yarn Set for Crocheting Instruction Bag Crochet Accessories and Supplies Navy

Aeelike$22.054.6★1,040 rev

Newest

by launch date

Joyclub Crochet Kit for Beginners 6 PCS Amigurumi Animal Family Crochet Starter Kit with Step-by-Step Video Tutorials 40% Extra Yarn DIY Craft Gifts for Adults Knitting Lovers Mother Teacher Graduates

Joyclub$17.71235 rev

7mo ago

Crochet Kit for Beginners: Make 3 Cute Amigurumi Animals with Easy-to-Follow Video Tutorial Complete Beginner Crochet Kits for Kids Adults Creative Christmas Birthday Gift Idea for Women & Girls

Gerute$10.31206 rev

9mo ago

Zepiany Crochet Kit for Beginners Crochet Cat Beginner Crochet Kit for Adults Amigurumi Crochet Animals Cat Crafts Crochet Kits Easy Knitting Kit Galentines Day

Zepiany$18.48263 rev

1y ago

MAGIMUSE Crochet Kit for Beginners Beginner Crochet Kit with Step-by-Step Video Tutorials DIY Crochet Animal Kits Amigurumi Craft Knitting Supplies 5 Pack Cats (40%+ Yarn)

MAGIMUSE$22.09120 rev

1y ago

Crochetta Crochet Kit for Beginners Crochet Starter Kits for Adults Amigurumi Craft Knitting Crocheting Kits with Step-by-Step Video Tutorials 6 Pc Hanging Potted Plants Family(40%+ Yarn

Crochetta$18.142,430 rev

2y ago

What buyers say about crochet kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Amazing quality”

Value For Money12%

“Very affordable”

Ease Of Use8%

“Easy to hold and use”

Instructions/User Manual/Troubleshooting7%

“Helpful instructions”

Size-Overall6%

“the fit is accurate”

Gifting Purpose5%

“Awesome Gift”

Advertised Vs Actual Product5%

“As advertised”

Fun/Entertainment Experience4%

“fun for family activities”

Color4%

“Bright colors”

Comfort-Overall4%

“comfortable to hold”

What buyers complain about

Instructions/User Manual/Troubleshooting15%

“No written instructions”

Size-Overall15%

“Little small”

Quality-Overall9%

“look for a higher quality item”

Material Quality5%

“The materials in this kit feel very low quality”

Ease Of Use4%

“too hard to use”

Durability4%

“Not that durable”

Hard Feel4%

“it is not generally soft”

Value For Money3%

“Not anywhere worth the cost”

Advertised Vs Actual Product2%

“This kit is misleading”

Thickness2%

“I think if it was thicker”

Top return reasons

Size-Overall24%

Instructions/User Manual/Troubleshooting12%

Advertised Vs Actual Product11%

Value For Money8%

Material Quality8%

Quality-Overall7%