Is cricut tool set profitable to sell on Amazon United States?

The niche generates $56K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (39/100).

How competitive is the cricut tool set niche?

10 brands and 56 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in cricut tool set?

Top complaints mined from reviews: Quality-Overall, Material Quality, Durability. The return rate is 1.2%.

When does demand for cricut tool set peak?

Demand peaks in Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the cricut tool set niche?

Listings span $7.27–$47.75; the average listing price is $17.88 (sweet spot $15–$100). The average incumbent carries 6,450 reviews — the moat a new listing must climb.

cricut tool set

Skip it

A small market ($56K/yr) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$17.88

avg listing price — sweet spot $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.27–$47.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,450.4

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-15.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$56K

$56K/yr · 38K searches

According to Flapen's Amazon United States niche tracking, cricut tool set is a $56K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cricut tool set market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $54K–$72K; units × avg price
Conversion rate: 8.1%
Avg BSR: #42
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 6.9%
Avg brand age: 45 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

10%

Cricut46%
Sooez16%
CAREGY13%
GO2CRAFT7%
SHARKOOO4%
corey-z4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.7×

Open Trend

Top cricut tool set search terms

cricut tool set17K/yr -20.1%6.3% conv.
cricut tools set7K/yr -13.7%7.0% conv.
cricut basic tool set5K/yr -5.2%8.3% conv.
cricut tool kit4K/yr +1.7%7.1% conv.
cricut essential tool set5K/yr -21.5%3.7% conv.

All search terms

Top cricut tool set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cricut Basic Tool Set - 5-Piece Precision Tool Kit for Crafting and DIYs Perfect for Vinyl Paper & Iron-on Projects Great Companion Cutting Machines Mint

Cricut$14.724.9★45,437 rev

Sooez Weeding Tools for Vinyl 6PCS Basic Tools Set Precision Craft Vinyl Tool Kit Scoring Stylus/Weeder/Scraper/Spatula/Tweezers/Scissors for Vinyl Paper & Iron-on Projects

Sooez$8.964.8★2,304 rev

CAREGY Craft Vinyl Weeding Tools Set Precision Craft Tools Kit Weeding Kits for Cricut/Silhouette/Siser/Oracal 631/651/751 Vinyl

CAREGY$8.104.8★2,586 rev

Cricut Essential Tool Set - 7-Piece Precision Tool Kit for Crafting and DIYs Perfect for Vinyl Paper & Iron-on Projects Great Companion for Cricut Cutting Machines Core Colors

Cricut$47.754.9★9,494 rev

GO2CRAFT 37Pcs Essential Tool Set Ultimate Tool with 7Pcs Weeding Tools for Vinyl LED Light Pad 12 Paper Cutter Vinyl Scrap Collector Crafting Starter Kit

GO2CRAFT$38.714.5★341 rev

Newest

by launch date

Cutaswish The Essential Bundle for DIY Craft Projects Accessories Tool Set for Cutting Machine Craft Kit with Weeding Tools LED Light Pad Paper Cutter Cutting Mats Brayer Roller

Cutaswish$38.8215 rev

7mo ago

CLOYAN 33pcs Weeding Tools for Vinyl Set Precision Craft Vinyl Weeding Tools Kit for Scrapbooking Weeding Vinyl DIY Art Work Cutting Lettering Splicing.

CLOYAN$7.82879 rev

1y ago

GO2CRAFT All-in-One Accessories Bundle 90Pcs Ultimate Tools and Accessories with Vinyl Weeding Tools Transfer Tape Crafting Starter Kit

GO2CRAFT$35.22681 rev

2y ago

GO2CRAFT 37Pcs Essential Tool Set Ultimate Tool with 7Pcs Weeding Tools for Vinyl LED Light Pad 12 Paper Cutter Vinyl Scrap Collector Crafting Starter Kit

GO2CRAFT$38.71341 rev

3y ago

Sooez Weeding Tools for Vinyl 6PCS Basic Tools Set Precision Craft Vinyl Tool Kit Scoring Stylus/Weeder/Scraper/Spatula/Tweezers/Scissors for Vinyl Paper & Iron-on Projects

Sooez$8.962,304 rev

4y ago

What buyers say about cricut tool set

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Good value for the money”

Quality-Overall19%

“This is a fantastic tool set, good price and quality”

Ease Of Use10%

“Easy to use”

Durability6%

“They are durable”

Advertised Vs Actual Product5%

“Product description accurate”

Strength4%

“Sturdy”

Comfort-Overall3%

“Comfortable”

Grip3%

“has a comfortable grip”

Material Quality3%

“It helps press fabric, vinyl, and iron-on smoothly onto the mat, which makes cutting more accurate and prevents shifting”

Efficiency3%

“Works Well”

What buyers complain about

Quality-Overall23%

“It was just as described actually a little better quality than I expected”

Material Quality10%

“vinyl is terrible”

Durability8%

“I am a bit disappointed that the scoring stylus was broken before I could open it”

Product Condition8%

“Looks used”

Strength8%

“Do not buy if you have weak hands”

Adhesion/Stickiness4%

“Adhesive Issues”

Ease Of Use4%

“Very very easy to bend just using it the way you are supposed to”

Scratch Resistance3%

“Didn't notice and used it and it totally scratched up my vinyl”

Locking Mechanism3%

“I am unable to lock either of the two hooked weeding heads onto the stylus”

Functionality-Overall3%

“In practice, this didnt work the way I expected”

Top return reasons

Value For Money18%

Size-Overall16%

Quality-Overall12%

Defective Material/Parts9%

Advertised Vs Actual Product8%

Functionality-Overall8%