Cricut Stencil Vinyl
FailThe top 5 brands take 100% of clicks, so Cricut Stencil Vinyl is a Fail.
- Flapen Score
- 35 / 100Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 4635
- Market size
- $61K/yr45K searches / yr
- 90-day growth
- -0.8%search demand this quarter
- Competition
- 89%top-5 click share · 5 brands · 8 sellers
Flapen Score
Cricut Stencil Vinyl against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Cricut Stencil Vinyl is stronger. Inside it, weaker.
Market
The Cricut Stencil Vinyl market on Amazon at a glance
Shoppers on Amazon United States searched for Cricut Stencil Vinyl 45K times last year and spent an estimated $61K. All 5 brands take every click. Demand peaks in Sep. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -0.8%
- Conversion, latest week
- 12.2%
- Market size, estimated
- $61Ka year
- Peak month
- September2.3× the quietest month
- Top search term
- cricut stencil vinyl27K searches a year
02 · Price
A sale here is worth $11.09.
Listings sell for $11.09 on average, from $6.60 to $15.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $11.09 that is $3K to $6K a year per listing.
- Average price
- $11.09under the $15 to $100 sweet spot
- Price range
- $6.60–$15.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #94 within Drawing. It carries 4,516 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #94in Drawing
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 4,516per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Cricut Stencil Vinyl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 154%
- Brand 222%
- Brand 314%
- Brand 47%
- Brand 53%
Demand
Cricut Stencil Vinyl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.3×
Search terms
Top Cricut Stencil Vinyl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cricut stencil vinyl27K/yr
- cricut stencil8K/yr
- cricut stencil film4K/yr
- cricut smart stencil3K/yr
- cricut stencil material3K/yr
Reviews and returns
What reviews say buyers love and hate about Cricut Stencil Vinyl
We read the reviews and the return reasons for every product selling here.
“Adhesive is too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cricut Stencil Vinyl questions
Answered from the same tracked data.









