cricut standard grip mat 12x12
Worth a lookShows low returns (1.3%), but soft demand (-22.6% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$18.58avg listing price — sweet spot $15–$100
Price range
Great$5.14–$66.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Market size
Great$853K$853K/yr · 1.7M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad10,442.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cricut standard grip mat 12x12 is a $853K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
cricut standard grip mat 12x12 market data
- Units sold / yr
- 60K–80K
- avg 750–1,000/product
- Revenue / yr
- $1.1M–$1.5M
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.1%
- Avg brand age
- 46 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
67
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
37%
Top 20: 82%
Open market
26%
- Cricut38%
- Sooez13%
- GO2CRAFT8%
- AOOIIN5%
- YRYM HT5%
- CAREGY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.7×
Top cricut standard grip mat 12x12 search terms
- cricut accessories1.4M/yr
- cricut explore air 2 accessories51K/yr
- cricut maker 3 accessories55K/yr
- cricut maker accessories26K/yr
- cricut explore 3 accessories26K/yr
- cricket accessories and supplies26K/yr
- cricket accessories16K/yr
- cricut air 2 accessories14K/yr
- cricket tools9K/yr
- cricut maker 3 accessories and supplies6K/yr
Top cricut standard grip mat 12x12 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sooez Weeding Tools for Vinyl 6PCS Basic Tools Set Precision Craft Vinyl Tool Kit Scoring Stylus/Weeder/Scraper/Spatula/Tweezers/Scissors for Vinyl Paper & Iron-on Projects
Sooez$8.964.8★2,304 rev
GO2CRAFT All-in-One Accessories Bundle 90Pcs Ultimate Tools and Accessories with Vinyl Weeding Tools Transfer Tape Crafting Starter Kit
GO2CRAFT$35.224.6★681 rev
Cricut Brayer Rubber Roller for Crafts Works with Fabric Vinyl Iron-On & Inking Blocks Extend Life of Cricut FabricGrip Mat Compatible with Cricut Maker
Cricut$11.314.9★9,359 rev
AOOIIN Extension Tray for Cricut Maker 4/Maker 3/Maker and Explore 5/4/3/2/Air Cutting Mat 12x12 Holder for Cricut Maker and Explore Air Series Tray Extender Compatible with Grip Mat
AOOIIN$8.464.7★2,431 rev
CAREGY Craft Vinyl Weeding Tools Set Precision Craft Tools Kit Weeding Kits for Cricut/Silhouette/Siser/Oracal 631/651/751 Vinyl
CAREGY$8.104.8★2,586 rev
Newest
by launch date
Cricut All-in-One Materials & Accessories Bundle - Includes Vinyl Iron-On HTV Sticker Paper Printable HTV Tools Mats Pens & More
Cricut$66.7662 rev
The Ultimate Accessories and Supplies Bundle for Maker and All Explore Air - The Starter Kit with Deluxe gift packaging Weeding Tools Glitter Vinyl Permanent Vinyl Transfer Paper for Crafting Projects
Convend$42.5896 rev
Cricut Waterproof Sticker Paper (20 White Sheets 8.5x11) Printable Stickers For Inkjet Printer - Works with Joy Xtra Explore & Maker Machines
Cricut$17.65416 rev
Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip
Cricut$25.2910,565 rev
VENNQD Organizer and Storage Stand Compatible with Cricut Machines Rolling Storage Cart/Shelf with 24 Vinyl Roll Holders2 Fabric Drawer Accessories Holder Tool Hook for Craft Room Home (white)
VENNQD$49.36484 rev
Trending
90-day click momentumCricut Waterproof Sticker Paper (20 White Sheets 8.5x11) Printable Stickers For Inkjet Printer - Works with Joy Xtra Explore & Maker Machines
Cricut$17.654.6★
Evteck Paper Cutter 12 Inch Paper Trimmer Slider Crafting Scrapbooking Supplies for A4 Vinyl Photo Cardstock with Security Blade and Foldable Ruler
Evteck$10.584.5★
Cricut TrueControl Weeding Kit Blue
Cricut$9.344.8★
The Ultimate Accessories and Supplies Bundle for Maker and All Explore Air - The Starter Kit with Deluxe gift packaging Weeding Tools Glitter Vinyl Permanent Vinyl Transfer Paper for Crafting Projects
Convend$42.584.6★
GO2CRAFT All-in-One Accessories Bundle 90Pcs Ultimate Tools and Accessories with Vinyl Weeding Tools Transfer Tape Crafting Starter Kit
GO2CRAFT$35.224.6★
What buyers say about cricut standard grip mat 12x12
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Very affordable”
“As advertised”
“Easy to use”
“Works great”
“Stick great”
“fits everything i need it to”
“Very durable, these will last”
“Beautiful colors”
“Very sturdy”
What buyers complain about
“Doesnt stick well”
“Cheap quality, looks good”
“Rips Easily”
“It's pretty thick”
“Not made with the greatest material”
“Its a small”
“Generally, their items are expensive”
“Very poor performance”
“I found a kind of difficult to use”
“Kind of flimsy”
Top return reasons
Common questions
- Is cricut standard grip mat 12x12 profitable to sell on Amazon United States?
- The niche generates $853K/yr across 38 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the cricut standard grip mat 12x12 niche?
- 20 brands and 67 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in cricut standard grip mat 12x12?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 1.3%.
- When does demand for cricut standard grip mat 12x12 peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 8.7× the quietest.
- What does it cost to enter the cricut standard grip mat 12x12 niche?
- Listings span $5.14–$66.76; the average listing price is $18.58 (sweet spot $15–$100). The average incumbent carries 10,442 reviews — the moat a new listing must climb.