Is cricut scoring wheel profitable to sell on Amazon United States?

The niche generates $169K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (38/100).

How competitive is the cricut scoring wheel niche?

7 brands and 37 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in cricut scoring wheel?

Top complaints mined from reviews: Compatibility-Overall, Instructions/User Manual/Troubleshooting, Functionality-Overall. The return rate is 1.4%.

When does demand for cricut scoring wheel peak?

Demand peaks in Feb–Mar–Apr–May; the busiest month runs 4.1× the quietest.

What does it cost to enter the cricut scoring wheel niche?

Listings span $5.14–$29.74; the average listing price is $15.65 (sweet spot $15–$100). The average incumbent carries 2,560 reviews — the moat a new listing must climb.

cricut scoring wheel

Skip it

A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great$15.65

avg listing price — sweet spot $15–$100

Price range

Good$5.14–$29.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,560.44

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$169K

$169K/yr · 103K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-21.5%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad88%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, cricut scoring wheel is a $169K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 38/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cricut scoring wheel market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $157K–$196K; units × avg price
Conversion rate: 10.5%
Avg BSR: #63
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Cricut68%
Artarron10%
Welebar7%
UTNVBTR7%
AOSRY4%
Sooez3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.1×

Open Trend

Top cricut scoring wheel search terms

cricut scoring tool28K/yr -31.1%12.8% conv.
cricut scoring wheel22K/yr -3.1%10.0% conv.
cricut scoring stylus13K/yr -9.5%18.3% conv.
scoring tool cricut13K/yr -36.0%10.5% conv.
scoring stylus8K/yr -18.8%7.5% conv.
scoring wheel5K/yr -23.4%1.8% conv.
scoring wheel cricut maker 43K/yr -31.6%10.6% conv.
cricut double scoring wheel3K/yr -14.9%7.1% conv.
cricut scoring3K/yr -8.4%12.3% conv.
cricut score tool3K/yr -25.7%17.3% conv.

All search terms

Top cricut scoring wheel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cricut Scoring Stylus Lilac

Cricut$5.144.8★11,639 rev

Cricut Scoring Wheel Tip + QuickSwap Drive Housing Patented Wheel Design Up to 10X More Pressure Crisp Creases on Basic Materials for DIY Crafts Compatible with Cricut Maker Family Only

Cricut$29.744.8★3,923 rev

Assorted 2 Piece Artarron Scoring Wheel Combo Pack Maker Tool for Maker 4/3/Maker | Suitable for Creating Tags/Gift boxes/3D Home Decor Single Scoring+Double Scoring Wheel Tip and Drive Housing

Artarron$21.374.7★465 rev

Welebar Scoring Stylus Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/Explore 4/Air 2/Air Scoring Tool for Envelopes Folding Cards Invitations Boxes 3D Projects

Welebar$7.714.7★183 rev

Scoring Wheel Combo Pack Tool Scoring Wheel Compatible with Maker Machine Single Scoring Wheel Tip+Double Scoring Wheel Tip and Drive Housing for Making Cards 3D Home Decor Etc

UTNVBTR$20.784.6★436 rev

Newest

by launch date

Scoring Wheel Combo Pack Scoring Tool for Maker 4/3/Maker Aosry Single & Double Scoring Wheel Tip + QuickSwitch Housing Perfect for Folding Cards/Envelopes/Boxes/Gift Tags/3D Creations

AOSRY$22.3968 rev

12mo ago

Scoring Tool Scoring Stylus + QuickSwitch Housing for Cricut Maker 3/Maker/Venture/Explore 3/Air 2/Air OVAN Scoring Tool for Cricut Folds Cards/Envelopes/Boxes/Bags/3D Creations

OVAN$15.2340 rev

1y ago

Scoring Wheel Combo Pack Tool Scoring Wheel Compatible with Maker Machine Single Scoring Wheel Tip+Double Scoring Wheel Tip and Drive Housing for Making Cards 3D Home Decor Etc

UTNVBTR$20.78436 rev

2y ago

Assorted 2 Piece Artarron Scoring Wheel Combo Pack Maker Tool for Maker 4/3/Maker | Suitable for Creating Tags/Gift boxes/3D Home Decor Single Scoring+Double Scoring Wheel Tip and Drive Housing

Artarron$21.37465 rev

3y ago

Welebar Scoring Stylus Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/Explore 4/Air 2/Air Scoring Tool for Envelopes Folding Cards Invitations Boxes 3D Projects

Welebar$7.71183 rev

3y ago

What buyers say about cricut scoring wheel

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Great price”

Quality-Overall17%

“This is a fantastic tool set, good price and quality”

Ease Of Use15%

“Very easy to use”

Strength6%

“Sturdy”

Advertised Vs Actual Product6%

“Exactly as described”

Size-Overall5%

“Fit my cricut”

Durability5%

“They are durable”

Compatibility-Overall4%

“Compatible”

Functionality-Overall4%

“Very efficient continuous dialing without the need to pause or change tools”

Efficiency2%

“Works great”

What buyers complain about

Compatibility-Overall38%

“Not compatible with cricut machines”

Instructions/User Manual/Troubleshooting14%

“There isnt a instruction manual”

Functionality-Overall11%

“it certainly doesn't work as it should”

Durability7%

“I am a bit disappointed that the scoring stylus was broken before I could open it”

Quality-Overall7%

“Cheap”

Thickness4%

“The scissors are thin”

Top return reasons

Compatibility-Overall38%

Functionality-Overall22%

Size-Overall8%

Quality-Overall7%

Value For Money6%

Advertised Vs Actual Product6%

Defective Material/Parts4%

Material Quality1%

Ease Of Use1%

Product Condition1%

Common questions

Is cricut scoring wheel profitable to sell on Amazon United States?: The niche generates $169K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (38/100).
How competitive is the cricut scoring wheel niche?: 7 brands and 37 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in cricut scoring wheel?: Top complaints mined from reviews: Compatibility-Overall, Instructions/User Manual/Troubleshooting, Functionality-Overall. The return rate is 1.4%.
When does demand for cricut scoring wheel peak?: Demand peaks in Feb–Mar–Apr–May; the busiest month runs 4.1× the quietest.
What does it cost to enter the cricut scoring wheel niche?: Listings span $5.14–$29.74; the average listing price is $15.65 (sweet spot $15–$100). The average incumbent carries 2,560 reviews — the moat a new listing must climb.