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Cricut Rotary Blade

Fail

The top 5 brands take 97% of clicks, so Cricut Rotary Blade is a Fail.

Flapen Score
37
37 / 100
Ranks 3,964 of 4,656 Arts, Crafts & Sewing niches · −9 vs the category median of 46
Market size
$120K/yr52K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
88%top-5 click share · 6 brands · 16 sellers

Flapen Score

Cricut Rotary Blade against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cricut Rotary Blade is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Rotary Blade market on Amazon at a glance

Shoppers on Amazon United States searched for Cricut Rotary Blade 52K times last year and spent an estimated $120K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
12.5%
Market size, estimated
$120Ka year
Peak month
January1.5× the quietest month
Top search term
cricut rotary blade27K searches a year

02 · Price

A sale here is worth $18.56.

Listings sell for $18.56 on average, from $10.52 to $22.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $18.56 that is $19K to $23K a year per listing.

Average price
$18.56inside the $15 to $100 sweet spot
Price range
$10.52–$22.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
$19K–$23K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Quilting. It carries 946 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#69in Quilting
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
946per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cricut Rotary Blade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

16

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 223%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Cricut Rotary Blade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Cricut Rotary Blade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricut rotary blade27K/yr
  • rotary blade cricut10K/yr
  • cricut rotary blade for maker 46K/yr
  • cricut rotary blade for maker 36K/yr
  • cricut maker rotary blade3K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Rotary Blade

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
59%of negative reviews mention “Compatibility-Overall”
2.6%of orders come back
“Is not Cricut Maker 3 compatible”
A buyer, on “Compatibility-Overall”59% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cricut Rotary Blade questions

Answered from the same tracked data.