Cricut Roller
MaybeAn estimated 1.1% of orders come back. But prices span $5.89–$534.02, mostly outside the sweet spot, so Cricut Roller is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 4650
- Market size
- $1.5M/yr138K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 37 sellers
Flapen Score
Cricut Roller against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Cricut Roller is stronger. Inside it, weaker.
Market
The Cricut Roller market on Amazon at a glance
Shoppers on Amazon United States searched for Cricut Roller 138K times last year and spent an estimated $1.5M. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $1.5Ma year
- Peak month
- January2.6× the quietest month
- Top search term
- cricut venture48K searches a year
02 · Price
A sale here is worth $168.32.
Listings sell for $168.32 on average, from $5.89 to $534.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $168.32 that is $84K to $126K a year per listing.
- Average price
- $168.32above the $15 to $100 sweet spot
- Price range
- $5.89–$534.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $84K–$126K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #67 within Printmaking. It carries 2,127 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 94%
- Out of stock, average day
- 0.5%
- Average rank
- #67in Printmaking
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 2,127per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Cricut Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
37
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
13%
- Brand 148%
- Brand 213%
- Brand 39%
- Brand 47%
- Brand 56%
- Brand 65%
- Open — no brand owns it (6 brands, 13%)
Demand
Cricut Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.6×
Search terms
Top Cricut Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cricut venture48K/yr
- cricut roller34K/yr
- cricut venture machine14K/yr
- cricut brayer15K/yr
- cricut roller tool8K/yr
- cricut brayer roller6K/yr
- roller for cricut4K/yr
- cricut venture accessories7K/yr
- brayer roller cricut3K/yr
Reviews and returns
What reviews say buyers love and hate about Cricut Roller
We read the reviews and the return reasons for every product selling here.
“broke within a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cricut Roller questions
Answered from the same tracked data.









