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Cricut Roller

Maybe

An estimated 1.1% of orders come back. But prices span $5.89–$534.02, mostly outside the sweet spot, so Cricut Roller is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$1.5M/yr138K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
66%top-5 click share · 12 brands · 37 sellers

Flapen Score

Cricut Roller against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cricut Roller is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Roller market on Amazon at a glance

Shoppers on Amazon United States searched for Cricut Roller 138K times last year and spent an estimated $1.5M. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
6.6%
Market size, estimated
$1.5Ma year
Peak month
January2.6× the quietest month
Top search term
cricut venture48K searches a year

02 · Price

A sale here is worth $168.32.

Listings sell for $168.32 on average, from $5.89 to $534.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $168.32 that is $84K to $126K a year per listing.

Average price
$168.32above the $15 to $100 sweet spot
Price range
$5.89–$534.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$84K–$126K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #67 within Printmaking. It carries 2,127 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
0.5%
Average rank
#67in Printmaking
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,127per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cricut Roller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

37

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

13%

  • Brand 148%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 13%)

Demand

Cricut Roller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.6×

Search terms

Top Cricut Roller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricut venture48K/yr
  • cricut roller34K/yr
  • cricut venture machine14K/yr
  • cricut brayer15K/yr
  • cricut roller tool8K/yr
  • cricut brayer roller6K/yr
  • roller for cricut4K/yr
  • cricut venture accessories7K/yr
  • brayer roller cricut3K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Roller

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
1.1%of orders come back
“broke within a month”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cricut Roller questions

Answered from the same tracked data.