Cricut Pens
FailThe top 5 brands take 100% of clicks, so Cricut Pens is a Fail.
- Flapen Score
- 49 / 100Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 4649
- Market size
- $364K/yr335K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 43%top-5 click share · 5 brands · 18 sellers
Flapen Score
Cricut Pens against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Cricut Pens is stronger. Inside it, weaker.
Market
The Cricut Pens market on Amazon at a glance
Shoppers on Amazon United States searched for Cricut Pens 335K times last year and spent an estimated $364K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $364K a year.
- Searches, last 12 months
- 335K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $364Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- cricut pens129K searches a year
02 · Price
A sale here is worth $15.28.
Listings sell for $15.28 on average, from $7.30 to $30.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $15.28 that is $8K to $11K a year per listing.
- Average price
- $15.28inside the $15 to $100 sweet spot
- Price range
- $7.30–$30.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$11K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #228 within Drawing. It carries 3,431 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 100%
- Out of stock, average day
- 12.1%
- Average rank
- #228in Drawing
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 3,431per listing
- Listings tracked
- 27
04 · Newcomers
11 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Cricut Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 94%
Open market
0%
- Brand 162%
- Brand 219%
- Brand 38%
- Brand 46%
- Brand 55%
Demand
Cricut Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Cricut Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cricut pens129K/yr
- cricut markers59K/yr
- cricut pen37K/yr
- cricut markers and pens17K/yr
- cricut pens for explore air 215K/yr
- cricut marker13K/yr
- cricut gel pens7K/yr
- cricut fine point pens7K/yr
- cricut pens for maker 44K/yr
- cricut pens for maker 36K/yr
Reviews and returns
What reviews say buyers love and hate about Cricut Pens
We read the reviews and the return reasons for every product selling here.
“SURPRISE, they ARE NOT COMPATIBLE with the newest Explore 5”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cricut Pens questions
Answered from the same tracked data.









