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Cricut Pens

Fail

The top 5 brands take 100% of clicks, so Cricut Pens is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$364K/yr335K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
43%top-5 click share · 5 brands · 18 sellers

Flapen Score

Cricut Pens against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cricut Pens is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Pens market on Amazon at a glance

Shoppers on Amazon United States searched for Cricut Pens 335K times last year and spent an estimated $364K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $364K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
7.1%
Market size, estimated
$364Ka year
Peak month
December2.0× the quietest month
Top search term
cricut pens129K searches a year

02 · Price

A sale here is worth $15.28.

Listings sell for $15.28 on average, from $7.30 to $30.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $15.28 that is $8K to $11K a year per listing.

Average price
$15.28inside the $15 to $100 sweet spot
Price range
$7.30–$30.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$8K–$11K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #228 within Drawing. It carries 3,431 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#228in Drawing
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,431per listing
Listings tracked
27

04 · Newcomers

11 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
11Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cricut Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 94%

Open market

0%

  • Brand 162%
  • Brand 219%
  • Brand 38%
  • Brand 46%
  • Brand 55%

Demand

Cricut Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Cricut Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricut pens129K/yr
  • cricut markers59K/yr
  • cricut pen37K/yr
  • cricut markers and pens17K/yr
  • cricut pens for explore air 215K/yr
  • cricut marker13K/yr
  • cricut gel pens7K/yr
  • cricut fine point pens7K/yr
  • cricut pens for maker 44K/yr
  • cricut pens for maker 36K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Pens

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
16%of negative reviews mention “Compatibility-Overall”
2.2%of orders come back
“SURPRISE, they ARE NOT COMPATIBLE with the newest Explore 5”
A buyer, on “Compatibility-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cricut Pens questions

Answered from the same tracked data.