cricut pens
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.30–$30.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$364K$364K/yr · 335K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,430.52avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cricut pens is a $364K/yr Amazon United States market (335K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
cricut pens market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $306K–$382K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #228
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 48%
- Out of stock
- 12.1%
- Avg brand age
- 45 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 94%
Open market
0%
- Cricut62%
- REALIKE19%
- CRAFT WORLD8%
- XINART6%
- Welebar5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
Top cricut pens search terms
- cricut pens129K/yr
- cricut markers59K/yr
- cricut pen37K/yr
- cricut markers and pens17K/yr
- cricut pens for explore air 215K/yr
- cricut marker13K/yr
- cricut gel pens7K/yr
- cricut fine point pens7K/yr
- cricut pens for maker 44K/yr
- cricut pens for maker 36K/yr
Top cricut pens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut Dual-Sided Markers Ultimate Marker Set (22 ct) - 1.0mm Marker Tip + 0.4mm Fine Point Pen Tip - For use with Maker Explore & Venture Machines
Cricut$30.634.7★259 rev
CRAFT WORLD 0.4 Tip Fine Point Pens for Cricut Maker 3/Maker/Explore 3/Air 2 Ultimate Fine Point Pens Set of 30 Pack Assorted Tools Accessories Writing Drawing Pen Compatible with Machine
CRAFT WORLD$16.094.7★9,043 rev
Cricut Multi Pen Set Black (5 ct)
Cricut$7.864.8★3,733 rev
Cricut Fine Point Pen Set 0.4 mm (16 ct)
Cricut$14.154.8★19,071 rev
Cricut Multi Pen Set Black (6 ct)
Cricut$8.974.8★3,733 rev
Newest
by launch dateCricut Multi Pen Set Black (5 ct)
Cricut$7.863,733 rev
Cricut Metallic Pen Set 1.0 mm (5 ct)
Cricut$7.8917 rev
REALIKE Acrylic Paint Markers for Cricut Maker 4/ Maker 3/Maker/Explore 3/Air 2/Air Black White Silver Gold Acrylic Paint Pens for Rocks Paper Wood Canvas Glass Ceramic Fabric (1.0 Tip)
REALIKE$12.7454 rev
REALIKE Acrylic Paint Markers for Cricut Maker 4/ Maker 3/Maker/Explore 4/3/Air 2/Air Black White Acrylic Paint Pens for Rocks Paper Wood Canvas Glass Ceramic Fabric (1.0 Tip)
REALIKE$9.7354 rev
Cricut Fine Point Pen Set 0.4 mm (16 ct)
Cricut$14.1519,071 rev
Trending
90-day click momentumCricut Multi Pen Set Black (5 ct)
Cricut$7.864.8★
Cricut Metallic Pen Set 1.0 mm (5 ct)
Cricut$7.894.2★
Cricut Fine Point Pen Set 0.4 mm (16 ct)
Cricut$14.154.8★
REALIKE Acrylic Paint Markers for Cricut Maker 4/ Maker 3/Maker/Explore 4/3/Air 2/Air Black White Acrylic Paint Pens for Rocks Paper Wood Canvas Glass Ceramic Fabric (1.0 Tip)
REALIKE$9.733.9★
REALIKE Acrylic Paint Markers for Cricut Maker 4/ Maker 3/Maker/Explore 3/Air 2/Air Black White Silver Gold Acrylic Paint Pens for Rocks Paper Wood Canvas Glass Ceramic Fabric (1.0 Tip)
REALIKE$12.743.9★
What buyers say about cricut pens
What buyers praise and complain about, mined from review topics.What buyers love
“Variety of colors”
“Good deal”
“overall, these are functional and fabulous”
“as promised- so they are definitely compatible with that as well”
“Fit great”
“is fairly durable”
“As described”
“Easy to use”
“they add just the right amount of shine”
“dry fairly quickly”
What buyers complain about
“SURPRISE, they ARE NOT COMPATIBLE with the newest Explore 5”
“Not as described”
“Half dried out”
“it still didn't do well”
“Poor quality pens”
“this was really not worth it”
“1 is not very thick”
“end up looking more like brown”
“Pen dried out after one use”
“cannot get them to fit properly”
Top return reasons
Common questions
- Is cricut pens profitable to sell on Amazon United States?
- The niche generates $364K/yr across 27 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the cricut pens niche?
- 5 brands and 18 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cricut pens?
- Top complaints mined from reviews: Compatibility-Overall, Advertised Vs Actual Product, Moist/Dry. The return rate is 2.2%.
- When does demand for cricut pens peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the cricut pens niche?
- Listings span $7.30–$30.75; the average listing price is $15.28 (sweet spot $15–$100). The average incumbent carries 3,431 reviews — the moat a new listing must climb.