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Cricut Paper Cutter

Fail

The top 5 brands take 98% of clicks, so Cricut Paper Cutter is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$242K/yr165K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
67%top-5 click share · 7 brands · 68 sellers

Flapen Score

Cricut Paper Cutter against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cricut Paper Cutter is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Paper Cutter market on Amazon at a glance

Shoppers on Amazon United States searched for Cricut Paper Cutter 165K times last year and spent an estimated $242K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
5.3%
Market size, estimated
$242Ka year
Peak month
December1.7× the quietest month
Top search term
cricut cutter45K searches a year

02 · Price

A sale here is worth $27.89.

Listings sell for $27.89 on average, from $4.47 to $148.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $27.89 that is $7K to $14K a year per listing.

Average price
$27.89inside the $15 to $100 sweet spot
Price range
$4.47–$148.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #35 within Scrapbooking & Stamping. It carries 5,545 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
8.3%
Average rank
#35in Scrapbooking & Stamping
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
5,545per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cricut Paper Cutter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

68

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

1%

  • Brand 145%
  • Brand 233%
  • Brand 314%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Cricut Paper Cutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Cricut Paper Cutter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricut cutter45K/yr
  • cricut paper cutter27K/yr
  • cricut paper cutter replacement blade17K/yr
  • cricut vinyl cutter21K/yr
  • firbon paper cutter13K/yr
  • cricut portable trimmer7K/yr
  • cricut trimmer9K/yr
  • cricut paper trimmer7K/yr
  • cricut portable trimmer replacement blades4K/yr
  • cricut trimmer replacement blades5K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Paper Cutter

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cricut Paper Cutter questions

Answered from the same tracked data.