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Cricut Paper

Fail

Demand is soft, at -16.5% this quarter, so Cricut Paper is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$138K/yr247K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
64%top-5 click share · 13 brands · 42 sellers

Flapen Score

Cricut Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cricut Paper is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Cricut Paper 247K times last year and spent an estimated $138K. The top 5 brands take 81% of clicks. Demand peaks in Jan. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
4.8%
Market size, estimated
$138Ka year
Peak month
January2.2× the quietest month
Top search term
cricut cardstock53K searches a year

02 · Price

A sale here is worth $11.58.

Listings sell for $11.58 on average, from $6.04 to $23.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $11.58 that is $6K to $9K a year per listing.

Average price
$11.58under the $15 to $100 sweet spot
Price range
$6.04–$23.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #174 within Paper & Paper Crafts. It carries 1,508 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#174in Paper & Paper Crafts
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,508per listing
Listings tracked
20

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Cricut Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

42

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

16%

  • Brand 161%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 16%)

Demand

Cricut Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.2×

Search terms

Top Cricut Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricut cardstock53K/yr
  • cricut paper49K/yr
  • cardstock for cricut34K/yr
  • recollections cardstock35K/yr
  • cartulina para cricut10K/yr
  • recollections7K/yr
  • card stock for cricut8K/yr
  • cricut cardstock 12x126K/yr
  • solid core cardstock5K/yr
  • cricut joy cardstock6K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Paper

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Color”
1.5%of orders come back
“Not white”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cricut Paper questions

Answered from the same tracked data.