Is cricut paper profitable to sell on Amazon United States?

The niche generates $138K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (39/100).

How competitive is the cricut paper niche?

13 brands and 42 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in cricut paper?

Top complaints mined from reviews: Color, Thickness, Material Quality. The return rate is 1.5%.

When does demand for cricut paper peak?

Demand peaks in Jan; the busiest month runs 2.2× the quietest.

What does it cost to enter the cricut paper niche?

Listings span $6.04–$23.31; the average listing price is $11.58 (sweet spot $15–$100). The average incumbent carries 1,508 reviews — the moat a new listing must climb.

cricut paper

Skip it

Soft demand (-16.5% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,508.05

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$6.04–$23.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.58

avg listing price — sweet spot $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$138K

$138K/yr · 247K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, cricut paper is a $138K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan. Verdict: Skip it — 39/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cricut paper market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $116K–$145K; units × avg price
Conversion rate: 4.8%
Avg BSR: #174
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

16%

Cricut61%
Simetufy6%
Neenah6%
Recollections5%
TUXIYA4%
Joyberg3%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -16.5% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.2×

Open Trend

Top cricut paper search terms

cricut cardstock53K/yr -16.5%5.5% conv.
cricut paper49K/yr -15.0%2.5% conv.
cardstock for cricut34K/yr -6.8%4.7% conv.
recollections cardstock35K/yr -25.3%0.4% conv.
cartulina para cricut10K/yr -9.8%2.3% conv.
recollections7K/yr -13.8%0.1% conv.
card stock for cricut8K/yr -20.4%3.7% conv.
cricut cardstock 12x126K/yr -26.1%4.7% conv.
solid core cardstock5K/yr -3.8%0.5% conv.
cricut joy cardstock6K/yr -29.6%3.1% conv.

All search terms

Top cricut paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size

Cricut$13.234.8★966 rev

Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)

Cricut$17.045.0★14 rev

Cricut Value Cardstock Paper Neutrals Sampler - 80 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size

Cricut$11.314.8★966 rev

Simetufy Glitter Cardstock 40 Sheets in 20 Colors A4 Premium Cardstock for Cricut Crafts and DIY Projects Sparkly Paper for Card Making 250 GSM

Simetufy$11.934.8★1,743 rev

Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)

Neenah$9.924.8★9,310 rev

Newest

by launch date

Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)

Cricut$17.0414 rev

4mo ago

100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)

TUXIYA$9.68330 rev

8mo ago

50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)

TUXIYA$9.69330 rev

8mo ago

44 Sheets Glitter Cardstock Paper 22 Colors A5 Sparkle Glitter Paper 250GSM Heavy Craft Card Stock for Cricut Scrapbooking Card Making Party Decorations & Invitations Non-Shedding Scrapbook

TORC$7.4389 rev

1y ago

Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size

Cricut$13.23966 rev

1y ago

What buyers say about cricut paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Great quality and arrived quickly”

Color22%

“Colors are very pretty”

Value For Money9%

“Great deal”

Paper Quality9%

“Sturdy great paper”

Advertised Vs Actual Product6%

“As advertised”

Thickness4%

“good thick paper”

Efficiency3%

“works well”

Ease Of Use2%

“easy to use”

Size-Overall2%

“good size”

Print Quality2%

“Good value, crisp printing”

What buyers complain about

Color15%

“Not white”

Thickness15%

“It's not as thick as I thought it would be”

Material Quality8%

“This vinyl is not good”

Adhesion/Stickiness6%

“It does not stick”

Quality-Overall5%

“Cheap”

Paper Quality5%

“Very cheap paper”

Advertised Vs Actual Product4%

“The pictures are deceiving”

Size-Overall3%

“Small size”

Display Colors3%

“not all colors look like it”

Ease Of Use2%

“Difficult to weed”

Top return reasons

Size-Overall33%

Value For Money10%

Color8%

Paper Quality8%

Advertised Vs Actual Product7%

Material Quality5%

Thin4%

Adhesion/Stickiness3%

Thickness3%

Display Colors2%

Common questions

Is cricut paper profitable to sell on Amazon United States?: The niche generates $138K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (39/100).
How competitive is the cricut paper niche?: 13 brands and 42 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in cricut paper?: Top complaints mined from reviews: Color, Thickness, Material Quality. The return rate is 1.5%.
When does demand for cricut paper peak?: Demand peaks in Jan; the busiest month runs 2.2× the quietest.
What does it cost to enter the cricut paper niche?: Listings span $6.04–$23.31; the average listing price is $11.58 (sweet spot $15–$100). The average incumbent carries 1,508 reviews — the moat a new listing must climb.