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Cricut Mats 12x24

Maybe

Products sell for $19.49 on average, inside the sweet spot. But the products selling today already average 4.7★, so Cricut Mats 12x24 is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$385K/yr266K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
59%top-5 click share · 10 brands · 15 sellers

Flapen Score

Cricut Mats 12x24 against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cricut Mats 12x24 is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Mats 12x24 market on Amazon at a glance

Shoppers on Amazon United States searched for Cricut Mats 12x24 266K times last year and spent an estimated $385K. The top 5 brands take 77% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $385K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
7.4%
Market size, estimated
$385Ka year
Peak month
October1.3× the quietest month
Top search term
cricut mat 12x2441K searches a year

02 · Price

A sale here is worth $19.49.

Listings sell for $19.49 on average, from $8.35 to $26.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $19.49 that is $24K to $29K a year per listing.

Average price
$19.49inside the $15 to $100 sweet spot
Price range
$8.35–$26.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$24K–$29K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Scrapbooking & Stamping. It carries 11,133 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Scrapbooking & Stamping
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
11,133per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cricut Mats 12x24 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

15

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

17%

  • Brand 137%
  • Brand 219%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (4 brands, 17%)

Demand

Cricut Mats 12x24 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cricut Mats 12x24 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricut mat 12x2441K/yr
  • 12x24 cricut cutting mat41K/yr
  • cricut mats 12x2464K/yr
  • cricut 12x24 cutting mat14K/yr
  • long cricut mat12K/yr
  • cricut cutting mat 12x2414K/yr
  • 12 x 24 cricut cutting mat12K/yr
  • 12x24 cutting mat11K/yr
  • cricut mat12x247K/yr
  • cricut long mat6K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Mats 12x24

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
46%of negative reviews mention “Adhesion/Stickiness”
1.6%of orders come back
“Beware of adhesion”
A buyer, on “Adhesion/Stickiness”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cricut Mats 12x24 questions

Answered from the same tracked data.