Is cricut mats 12x24 profitable to sell on Amazon United States?

The niche generates $385K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the cricut mats 12x24 niche?

10 brands and 15 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in cricut mats 12x24?

Top complaints mined from reviews: Adhesion/Stickiness, Grip, Value For Money. The return rate is 1.6%.

When does demand for cricut mats 12x24 peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the cricut mats 12x24 niche?

Listings span $8.35–$26.93; the average listing price is $19.49 (sweet spot $15–$100). The average incumbent carries 11,133 reviews — the moat a new listing must climb.

cricut mats 12x24

Worth a look

Shows a sweet-spot price point ($19.49 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Avg price

Great$19.49

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$8.35–$26.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$385K

$385K/yr · 266K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.2%

90-day search growth — must beat 0% to launch

Review moat

Bad11,133.44

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, cricut mats 12x24 is a $385K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cricut mats 12x24 market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: $390K–$487K; units × avg price
Conversion rate: 7.4%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

17%

Cricut37%
HTVRONT19%
WORKLION8%
NICAPA7%
ecraft6%
XINART6%
Open — no brand owns it (4 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top cricut mats 12x24 search terms

cricut mat 12x2441K/yr +84.2%7.7% conv.
12x24 cricut cutting mat41K/yr +17.6%7.7% conv.
cricut mats 12x2464K/yr -37.2%8.1% conv.
cricut 12x24 cutting mat14K/yr +38.9%9.0% conv.
long cricut mat12K/yr +18.8%8.1% conv.
cricut cutting mat 12x2414K/yr -17.4%7.3% conv.
12 x 24 cricut cutting mat12K/yr -7.0%9.4% conv.
12x24 cutting mat11K/yr -33.3%4.0% conv.
cricut mat12x247K/yr -16.3%8.5% conv.
cricut long mat6K/yr +12.1%9.0% conv.

All search terms

Top cricut mats 12x24 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip

Cricut$25.294.8★10,565 rev

WORKLION Cutting Mat 12x24 Compatible With Explore One/Air/Air 2/Maker Adhesive Variety StickyStandard Light Strong) Anti-Slip Durable Mat Accessories

WORKLION$19.464.7★9,871 rev

HTVRONT Standard Grip Cutting Mat 3 Pack Cutting Mat 12x24 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/One Standard Adhesive Sticky Quilting Cutting Mats Replacement Accessories

HTVRONT$19.934.5★15,588 rev

Nicapa Standard Grip Cutting Mat for Cricut Maker 3/Maker/Explore 3/Air 2/Air/One (12x24 inch 3pack) Adhesive&Sticky Non-Slip Flexible Square Gridded Cut Mats Replacement Accessories Mats Vinyl Craft

NICAPA$20.654.7★20,757 rev

Ecraft 12x24 Cutting Mat 3-Pack (Standard Light Strong) Compatible with Cricut Maker 3/4/Maker Explore 3/4/Air 2/Air/One Variety Adhesive Sticky Cutting Mats Accessories

ecraft$19.394.7★6,206 rev

Newest

by launch date

HTVRONT Cutting Mat 6 Pcs Cutting Mat 12x12 & 12x24in(Standard Light StrongGrip) Compatible with Cricut Maker 3/4/Maker/Explore 3/4/5/Air 2/One Variety Adhesive Sticky Cutting Mats Accessories

HTVRONT$24.3315,588 rev

8mo ago

Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip

Cricut$25.2910,565 rev

1y ago

6PCS Cutting Mats Compitable with Explore Air 2/Air/One/Maker 3/Maker 3PCS 12x24 Sticky Mats Long 3PCS 12x12 Cricket Mats & Blades Standard Grip Light Grip Strong Grip Variety Pack Mats Accessories

EVISWIY$26.696,376 rev

1y ago

AOOIIN Extension Tray for Cricut Maker 4/Maker 3/Maker and Explore 5/4/3/2/Air Cutting Mat 12x12 Holder for Cricut Maker and Explore Air Series Tray Extender Compatible with Grip Mat

AOOIIN$8.462,431 rev

3y ago

HTVRONT Cutting Mats Compatible with Cricut Joy 6 Pack

HTVRONT$8.35607 rev

3y ago

What buyers say about cricut mats 12x24

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“No Complaints”

Value For Money10%

“Good for the price”

Grip10%

“the grip is perfect”

Advertised Vs Actual Product10%

“As described”

Adhesion/Stickiness9%

“They stick well”

Size-Overall7%

“The size is convenient”

Compatibility-Overall6%

“Worked perfectly with my Cricut”

Efficiency5%

“The mats work well”

Ease Of Use4%

“It is easy to use”

Strength3%

“Very strong”

What buyers complain about

Adhesion/Stickiness46%

“Beware of adhesion”

Grip7%

“NOT Standard Grip”

Value For Money6%

“Its not worth more than a dollar”

Strength5%

“Kind of flimsy”

Quality-Overall4%

“Cheap quality, looks good”

Material Quality4%

“big loss on material”

Smell3%

“the chemical smell is downright nauseating”

Ease Of Use3%

“I could barely pry the cover sheet off”

Durability2%

“they don't last as long as they used to”

Functionality-Overall2%

“Wont stay on”

Top return reasons

Size-Overall31%

Adhesion/Stickiness19%

Value For Money9%

Compatibility-Overall8%

Defective Material/Parts5%

Advertised Vs Actual Product4%

Grip4%

Functionality-Overall4%

Add-Ons/Attachments3%

Material Quality3%

Common questions

Is cricut mats 12x24 profitable to sell on Amazon United States?: The niche generates $385K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the cricut mats 12x24 niche?: 10 brands and 15 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in cricut mats 12x24?: Top complaints mined from reviews: Adhesion/Stickiness, Grip, Value For Money. The return rate is 1.6%.
When does demand for cricut mats 12x24 peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the cricut mats 12x24 niche?: Listings span $8.35–$26.93; the average listing price is $19.49 (sweet spot $15–$100). The average incumbent carries 11,133 reviews — the moat a new listing must climb.