Is cricut light grip mat 12x12 profitable to sell on Amazon United States?

The niche generates $90K/yr across 12 tracked products. 90-day search growth is +2.8%. Flapen's verdict: Skip it (38/100).

How competitive is the cricut light grip mat 12x12 niche?

7 brands and 11 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in cricut light grip mat 12x12?

Top complaints mined from reviews: Adhesion/Stickiness, Grip, Durability. The return rate is 0.8%.

When does demand for cricut light grip mat 12x12 peak?

Demand peaks in Dec; the busiest month runs 1.4× the quietest.

What does it cost to enter the cricut light grip mat 12x12 niche?

Listings span $4.92–$20.06; the average listing price is $11.71 (sweet spot $15–$100). The average incumbent carries 5,623 reviews — the moat a new listing must climb.

cricut light grip mat 12x12

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Okay$11.71

avg listing price — sweet spot $15–$100

Price range

Okay$4.92–$20.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,622.83

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$90K

$90K/yr · 54K searches

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cricut light grip mat 12x12 is a $90K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cricut light grip mat 12x12 market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: $94K–$117K; units × avg price
Conversion rate: 14.4%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Cricut48%
REALIKE20%
NICAPA15%
HTVRONT11%
XINART3%
AIRCUT2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +2.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.4×

Open Trend

Top cricut light grip mat 12x12 search terms

cricut light grip mat18K/yr -5.4%16.1% conv.
light grip cricut mat14K/yr -0.4%13.7% conv.
cricut light grip mat 12x126K/yr +96.7%14.6% conv.
cricut mat light grip8K/yr -9.3%13.0% conv.
light grip cutting mat3K/yr +4.8%10.1% conv.
cricut blue mat2K/yr +0.3%17.6% conv.
light grip cricut cutting mat 12x123K/yr -11.3%7.6% conv.

All search terms

Top cricut light grip mat 12x12 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cricut LightGrip Cutting Mat Pack (6 count 12in x 12in) - for Explore & Maker Machines - ideal for standard paper light cardstock & more

Cricut$17.864.8★9,063 rev

REALIKE 12x12 Lightgrip Cutting Mat Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/Air/One(3 Mats) Gridded Adhesive Non-Slip Cut Mat for Crafts Quilting Sewing and All Arts

REALIKE$8.734.4★1,727 rev

Nicapa Light Grip Cutting Mat for Cricut Maker 3/Maker/Explore 3/Air 2/Air/One (12x12 inch 3 Mats) Light Adhesive Sticky Blue Quilting Replacement Cut Mats

NICAPA$9.404.7★4,744 rev

Cricut LightGrip Cutting Mats 12in x 12in Reusable Cutting Mats for Crafts with Protective Film Use with Printer Paper Vellum Light Cardstock & More for Explore & Maker (3 Count)

Cricut$16.024.8★9,063 rev

HTVRONT Light Grip Cutting Mat 6 Pack Cutting Mat 12x12 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/5/Air 2/One Light Adhesive Sticky Quilting Cutting Mats Replacement Accessories

HTVRONT$14.214.5★15,588 rev

Newest

by launch date

Cricut LightGrip Cutting Mat Pack (6 count 12in x 12in) - for Explore & Maker Machines - ideal for standard paper light cardstock & more

Cricut$17.869,063 rev

1y ago

Cricut Cutting Mat Variety Pack (4 Count 12in x 12in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip

Cricut$15.4310,565 rev

1y ago

Cricut Light Grip Cutting Mat 8.5in x 12in Reusable Cutting Mats for Crafts Use with Printer Paper Vellum Light Cardstock & More

Cricut$4.92551 rev

2y ago

Gwybkq Cutting Mat Compatible With Cricut Maker 3/Maker/Explore 3/Air 2/Air/One 12 Pack 12x12 Adhesive Sticky Light Cut Mats Replacement Accessories Quilting Scrapbooking & Stamping Supplies Blue

Gwybkq$20.06218 rev

4y ago

HTVRONT Light Grip Cutting Mats- 2 Pack Cutting Mat 12x12 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/5/Air 2/One Light Adhesive Sticky Quilting Cutting Mats Replacement Accessories

HTVRONT$7.51381 rev

4y ago

What buyers say about cricut light grip mat 12x12

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Great value”

Quality-Overall19%

“The quality is consistent”

Adhesion/Stickiness14%

“Perfect adhesion, just right”

Grip10%

“Purple is a strong grip mat”

Strength5%

“They are very sturdy”

Durability4%

“very durable”

Size-Overall4%

“Perfect fit for circuit machine”

Advertised Vs Actual Product3%

“Work as expected”

Collectibles2%

“Perfect for card stock”

Fun/Entertainment Experience2%

“Scrapbooking Fun”

What buyers complain about

Adhesion/Stickiness38%

“It worth it- too sticky”

Grip20%

“was starting to lose its grip”

Durability6%

“It broke on the first use”

Advertised Vs Actual Product5%

“Very misleading”

Ease Of Cleaning4%

“They can not be cleaned”

Noise Level1%

“make a clicking noise when cutting now I see why they were so cheap lol not worth your money”

Color1%

“Upsetting since it was my only piece in this color”

Size-Overall1%

“It is not same size”

Strength1%

“super flimsy”

Quality-Overall1%

“Horrible horrible and a waste of money”

Top return reasons

Adhesion/Stickiness26%

Size-Overall25%

Value For Money10%

Grip10%

Compatibility-Overall7%

Product Condition5%