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cricut joy pens

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 12Conversion 78Competition 60Returns 69Price range 56Avg price 52Brand share 2Review moat 42Quality gap 38

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Returns

Good2.3%

return rate — above 5% kills the launch gate

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good$3.10–$30.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.20

avg listing price — sweet spot $15–$100

Review moat

Okay2,289.96

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-25.6%

90-day search growth — must beat 0% to launch

Market size

Bad$38K

$38K/yr · 41K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cricut joy pens is a $38K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 38/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cricut joy pens market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$37K–$49K
units × avg price
Conversion rate
7.6%
Avg BSR
#545
Page quality
0%
Prime
100%
Sponsored
52%
Out of stock
3.7%
Avg brand age
49 months
Avg seller age
138 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

15

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

0%

  • Cricut59%
  • REALIKE13%
  • Welebar11%
  • XINART9%
  • CRAVERLAND6%
  • DESMOR1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.6% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.4×

Top cricut joy pens search terms

  • cricut joy pens21K/yr
  • cricut joy markers7K/yr
  • cricut joy xtra pens7K/yr
  • cricut joy pen5K/yr
  • cricut joy pens and marker sets628/yr
All search terms

Top cricut joy pens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$6K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cricut joy pens

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“I love the color choices”

Value For Money14%

“I think this pack is a great value”

Quality-Overall14%

“They are well made, lots of fun, and priced right”

Ease Of Use7%

“Easy to use”

Durability6%

“The good news is these are durable”

Advertised Vs Actual Product5%

“As described”

Size-Overall4%

“Fit great”

Quick Drying4%

“it dries very quickly”

Compatibility-Overall3%

“as promised- so they are definitely compatible with that as well”

Pen/Pencil Quality3%

“If you have a Circuit these markers are great”

What buyers complain about

Compatibility-Overall14%

“Not for use on Cricut”

Advertised Vs Actual Product9%

“A very misleading listing”

Thickness8%

“Very thin lines”

Dry/Empty Ink7%

“3 of the 6 makers were completely dried out”

Moist/Dry7%

“They came dried out”

Functionality-Overall6%

“Only 1 in 3 pens work”

Value For Money6%

“Not worth it”

Writing Experience4%

“They keep skipping while writing”

Portability4%

“It moves some so no purpose on using”

Ease Of Use4%

“Can not use”

Top return reasons

Compatibility-Overall42%
Size-Overall25%
Advertised Vs Actual Product10%
Value For Money5%
Functionality-Overall4%
Color3%
Thickness2%
Dry/Empty Ink2%
Ink Refill1%
Defective Material/Parts1%

Common questions

Is cricut joy pens profitable to sell on Amazon United States?
The niche generates $38K/yr across 25 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.6%. Flapen's verdict: Skip it (38/100).
How competitive is the cricut joy pens niche?
6 brands and 15 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in cricut joy pens?
Top complaints mined from reviews: Compatibility-Overall, Advertised Vs Actual Product, Thickness. The return rate is 2.3%.
When does demand for cricut joy pens peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 5.4× the quietest.
What does it cost to enter the cricut joy pens niche?
Listings span $3.10–$30.43; the average listing price is $12.20 (sweet spot $15–$100). The average incumbent carries 2,290 reviews — the moat a new listing must climb.