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Cricut Joy Pens

Fail

The top 5 brands take 99% of clicks, so Cricut Joy Pens is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$38K/yr41K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
49%top-5 click share · 6 brands · 15 sellers

Flapen Score

Cricut Joy Pens against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cricut Joy Pens is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Joy Pens market on Amazon at a glance

Shoppers on Amazon United States searched for Cricut Joy Pens 41K times last year and spent an estimated $38K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
7.6%
Market size, estimated
$38Ka year
Peak month
November5.4× the quietest month
Top search term
cricut joy pens21K searches a year

02 · Price

A sale here is worth $12.20.

Listings sell for $12.20 on average, from $3.10 to $30.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.20 that is $1K to $3K a year per listing.

Average price
$12.20under the $15 to $100 sweet spot
Price range
$3.10–$30.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #545 within Drawing. It carries 2,290 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#545in Drawing
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,290per listing
Listings tracked
25

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
49 months

Products

Top Cricut Joy Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

15

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

0%

  • Brand 159%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 61%

Demand

Cricut Joy Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.4×

Search terms

Top Cricut Joy Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricut joy pens21K/yr
  • cricut joy markers7K/yr
  • cricut joy xtra pens7K/yr
  • cricut joy pen5K/yr
  • cricut joy pens and marker sets628/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Joy Pens

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
14%of negative reviews mention “Compatibility-Overall”
2.3%of orders come back
“Not for use on Cricut”
A buyer, on “Compatibility-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cricut Joy Pens questions

Answered from the same tracked data.