Skip to content

Cricut Joy Paper

Fail

The top 5 brands take 100% of clicks, so Cricut Joy Paper is a Fail.

Flapen Score
35
35 / 100
Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 46
Market size
$776K/yr673K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
67%top-5 click share · 5 brands · 15 sellers

Flapen Score

Cricut Joy Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cricut Joy Paper is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Joy Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Cricut Joy Paper 673K times last year and spent an estimated $776K. All 5 brands take every click. Demand peaks in Feb–Mar–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 673K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $776K a year.

Searches, last 12 months
673K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
0.8%
Market size, estimated
$776Ka year
Peak month
February2.8× the quietest month
Top search term
cricut joy xtra376K searches a year

02 · Price

A sale here is worth $144.09.

Listings sell for $144.09 on average, from $8.82 to $270.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $144.09 that is $72K to $108K a year per listing.

Average price
$144.09above the $15 to $100 sweet spot
Price range
$8.82–$270.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$72K–$108K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Scrapbooking & Stamping. It carries 426 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#24in Scrapbooking & Stamping
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
426per listing
Listings tracked
18

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Cricut Joy Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 212%
  • Brand 33%
  • Brand 43%
  • Brand 51%

Demand

Cricut Joy Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Cricut Joy Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricut joy xtra376K/yr
  • cricut joy extra76K/yr
  • craft machines32K/yr
  • likcut20K/yr
  • stencil maker and cutter machine15K/yr
  • sticker cutting machine19K/yr
  • stencil cutter machine15K/yr
  • sticker cutter machine13K/yr
  • cortadora12K/yr
  • craft machine13K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Joy Paper

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Software/Application”
4.7%of orders come back
“Terrible software”
A buyer, on “Software/Application”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cricut Joy Paper questions

Answered from the same tracked data.