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Cricut Joy Case

Fail

Shoppers spend an estimated $20K a year here, so Cricut Joy Case is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$20K/yr28K searches / yr
90-day growth
-34.4%search demand this quarter
Competition
50%top-5 click share · 14 brands · 25 sellers

Flapen Score

Cricut Joy Case against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cricut Joy Case is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Joy Case market on Amazon at a glance

Shoppers on Amazon United States searched for Cricut Joy Case 28K times last year and spent an estimated $20K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-34.4%
Conversion, latest week
3.0%
Market size, estimated
$20Ka year
Peak month
December3.0× the quietest month
Top search term
cricut joy carrying case11K searches a year

02 · Price

A sale here is worth $24.11.

Listings sell for $24.11 on average, from $6.70 to $34.46. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $24.11 that is $0 to $2K a year per listing.

Average price
$24.11inside the $15 to $100 sweet spot
Price range
$6.70–$34.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #237 within Scrapbooking & Stamping. It carries 380 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
10.8%
Average rank
#237in Scrapbooking & Stamping
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
380per listing
Listings tracked
29

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Cricut Joy Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

25

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

31%

  • Brand 122%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Cricut Joy Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Cricut Joy Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricut joy carrying case11K/yr
  • cricut joy case10K/yr
  • cricut joy bag5K/yr
  • cricut joy bag carrying case2K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Joy Case

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
53%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Did not fit cutting mats”
A buyer, on “Size-Overall”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cricut Joy Case questions

Answered from the same tracked data.