Cricut Iron on Vinyl
MaybeProducts sell for $19.30 on average, inside the sweet spot. But demand is soft, at -16.1% this quarter, so Cricut Iron on Vinyl is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 4650
- Market size
- $386K/yr472K searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 42%top-5 click share · 14 brands · 18 sellers
Flapen Score
Cricut Iron on Vinyl against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Cricut Iron on Vinyl is stronger. Inside it, weaker.
Market
The Cricut Iron on Vinyl market on Amazon at a glance
Shoppers on Amazon United States searched for Cricut Iron on Vinyl 472K times last year and spent an estimated $386K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $386K a year.
- Searches, last 12 months
- 472K
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $386Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- iron on vinyl for cricut137K searches a year
02 · Price
A sale here is worth $19.30.
Listings sell for $19.30 on average, from $5.92 to $56.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $19.30 that is $10K to $14K a year per listing.
- Average price
- $19.30inside the $15 to $100 sweet spot
- Price range
- $5.92–$56.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$14K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #36 within Sewing Notions & Supplies. It carries 8,103 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 5.8%
- Average rank
- #36in Sewing Notions & Supplies
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 8,103per listing
- Listings tracked
- 37
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Cricut Iron on Vinyl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cricut Value Iron-On Rainbow Sampler - 12 in x 12 in (20 ct)- HTV Heat Transfer Vinyl
- Price
- $19.98
- Rating
- 4.7/5
- Reviews
- 1,366
- Age
- 1y ago

HTVRONT HTV Heat Transfer Vinyl Bundle: 47 Pack 12 x 10 Iron on Vinyl for T-Shirt 33 Assorted Colors with HTV Accessories Tweezers Silhouette Cameo or Heat Press Machine
- Price
- $23.90
- Rating
- 4.7/5
- Reviews
- 13,473
- Age
- 6y ago

Cricut Value Iron-On White (12 in x 5 ft)- HTV Heat Transfer Vinyl
- Price
- $8.77
- Rating
- 4.6/5
- Reviews
- 3,381
- Age
- 1y ago

Cricut Value Iron-On Black (12 in x 5 ft)- HTV Heat Transfer Vinyl
- Price
- $8.87
- Rating
- 4.6/5
- Reviews
- 3,381
- Age
- 1y ago

HTVRONT HTV Heat Transfer Vinyl -13 Pack HTV Vinyl Sheets 12 x 10 Iron on Vinyl for T Shirts 10 Assorted Premium Colors Heat Transfer Vinyl for All Cutting Machines
- Price
- $7.93
- Rating
- 4.6/5
- Reviews
- 3,474
- Age
- 1y ago
Trending
estimated 90-day click momentum
HTVRONT HTV Heat Transfer Vinyl 35 Pack 12 x 10 30 Assorted Colors
- Price
- $18.98
- Rating
- 4.6/5
- Reviews
- 3,271
- Age
- 3mo ago

FUNKAKA HTV Heat Transfer Vinyl Bundle 81 Pack 12 x 10 Sheets HTV Vinyl for T-Shirt 40 Assorted Colors Iron On Vinyl for All Cutter Machine Easy to Cut & Weed for Heat Vinyl Design
- Price
- $28.45
- Rating
- 4.5/5
- Reviews
- 2,118
- Age
- 2y ago

Cricut Smart Iron On White (13in x 3ft) - HTV Heat Transfer Vinyl - Matless Cutting for Long cuts
- Price
- $5.92
- Rating
- 4.7/5
- Reviews
- 459
- Age
- 1y ago

12 x 12ft Heat Transfer Vinyl Rolls PU (Strong Stretchy) HTV Vinyl Black for Shirts Sooez Iron on Vinyl for All Cutter Machine Easy to Cut & Weed for DIY Heat Vinyls Design Matte Finish
- Price
- $9.73
- Rating
- 4.6/5
- Reviews
- 5,561
- Age
- 5y ago

Cricut Value Iron-On White (12 in x 5 ft)- HTV Heat Transfer Vinyl
- Price
- $8.77
- Rating
- 4.6/5
- Reviews
- 3,381
- Age
- 1y ago
Newest
by launch date
HTVRONT HTV Heat Transfer Vinyl 35 Pack 12 x 10 30 Assorted Colors
- Price
- $18.98
- Rating
- 4.6/5
- Reviews
- 3,271
- Age
- 3mo ago

Cricut Smart Iron On White (13in x 3ft) - HTV Heat Transfer Vinyl - Matless Cutting for Long cuts
- Price
- $5.92
- Rating
- 4.7/5
- Reviews
- 459
- Age
- 1y ago

HTVRONT HTV Heat Transfer Vinyl -13 Pack HTV Vinyl Sheets 12 x 10 Iron on Vinyl for T Shirts 10 Assorted Premium Colors Heat Transfer Vinyl for All Cutting Machines
- Price
- $7.93
- Rating
- 4.6/5
- Reviews
- 3,474
- Age
- 1y ago

Cricut Value Iron-On Rainbow Sampler - 12 in x 12 in (20 ct)- HTV Heat Transfer Vinyl
- Price
- $19.98
- Rating
- 4.7/5
- Reviews
- 1,366
- Age
- 1y ago

Cricut Value Iron-On White (12 in x 5 ft)- HTV Heat Transfer Vinyl
- Price
- $8.77
- Rating
- 4.6/5
- Reviews
- 3,381
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
18
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 84%
Open market
13%
- HTVRONT37%
- Cricut35%
- Sooez6%
- YUITCE4%
- FUNKAKA3%
- VinylRus3%
- Open — no brand owns it (8 brands, 13%)
Demand
Cricut Iron on Vinyl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Cricut Iron on Vinyl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- iron on vinyl for cricut137K/yr
- heat transfer vinyl for t shirts83K/yr
- smart iron on vinyl22K/yr
- heat press vinyl23K/yr
- heat vinyl transfer for shirts24K/yr
- vinilo textil20K/yr
- vinyl iron on heat transfer20K/yr
- heat transfer vinyl sheets17K/yr
- iron on vinyl sheets22K/yr
- htv iron on vinyl13K/yr
Reviews and returns
What reviews say buyers love and hate about Cricut Iron on Vinyl
We read the reviews and the return reasons for every product selling here.
“The adhesion was TERRIBLE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cricut Iron on Vinyl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









