cricut fabric mat
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Good$12.72avg listing price — sweet spot $15–$100
Price range
Good$7.41–$24.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,515.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$48K$48K/yr · 23K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cricut fabric mat is a $48K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 36/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
cricut fabric mat market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $38K–$51K
- units × avg price
- Conversion rate
- 15.9%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
12
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Cricut53%
- HTVRONT23%
- PTYHOW8%
- REALIKE8%
- Crabcut6%
- Welebar2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 15 weeks — -15.3% search growth over the last 90 days.Top cricut fabric mat search terms
- cricut fabric mat18K/yr
- fabric grip mat for cricut3K/yr
- fabric cricut mat2K/yr
Top cricut fabric mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut FabricGrip Adhesive Cutting Mat 12 x 12 High Density Fabric Craft Cutting Mat. Use For Explore/Maker (2 CT)
Cricut$11.324.8★1,797 rev
HTVRONT Fabric Grip Cutting Mats 2 Pack Cutting Mat 12x12 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/One Fabric Adhesive Sticky Quilting Cutting Mats Replacement Accessories
HTVRONT$7.414.6★129 rev
HTVRONT Fabric Grip Cutting Mat 3 Pcs Cutting Mat 12x12 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/5/Air 2/One Fabric Adhesive Sticky Quilting Cutting Mats Replacement Accessories
HTVRONT$8.974.5★15,613 rev
Cricut Fabric Grip Mat 12x24 1 Mat Pink (2003922)
Cricut$16.544.8★1,797 rev
Cutting Mat 12x12 inch Variety Adhesive Sticky Cricket Mats (LightGrip StandardGrip StrongGrip FabricGrip) Compatible with Cricut Maker 3/Maker/Explore 3/Air 2/Air/One(4 Pack)
PTYHOW$10.494.7★230 rev
Newest
by launch dateCutting Mat 12x12 inch Variety Adhesive Sticky Cricket Mats (LightGrip StandardGrip StrongGrip FabricGrip) Compatible with Cricut Maker 3/Maker/Explore 3/Air 2/Air/One(4 Pack)
PTYHOW$10.49230 rev
12x24 Inch FabricGrip Cutting Mats for Cricut & Siser 12x24 Fabric Adhesive Sticky Durable Long Lasting Replacement Cutting Mat for Cricut Maker 4/3/Explore 4/3/Air 2/One/Siser Juliet/Romeo
Crabcut$24.1919 rev
HTVRONT Fabric Grip Cutting Mats 2 Pack Cutting Mat 12x12 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/One Fabric Adhesive Sticky Quilting Cutting Mats Replacement Accessories
HTVRONT$7.41129 rev
Welebar Cutting Mats Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/5/Air 2/Air 5 Pack(12x12 Inch StandardGrip/LightGrip/StrongGrip/FabricGrip) Quilting Cutting Mats
Welebar$13.02395 rev
HTVRONT Fabric Grip Cutting Mat 3 Pcs Cutting Mat 12x12 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/5/Air 2/One Fabric Adhesive Sticky Quilting Cutting Mats Replacement Accessories
HTVRONT$8.9715,613 rev
Trending
90-day click momentumCutting Mat 12x12 inch Variety Adhesive Sticky Cricket Mats (LightGrip StandardGrip StrongGrip FabricGrip) Compatible with Cricut Maker 3/Maker/Explore 3/Air 2/Air/One(4 Pack)
PTYHOW$10.494.7★
Cricut Fabric Grip Mat 12x24 1 Mat Pink (2003922)
Cricut$16.544.8★
HTVRONT Fabric Grip Cutting Mats 2 Pack Cutting Mat 12x12 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/One Fabric Adhesive Sticky Quilting Cutting Mats Replacement Accessories
HTVRONT$7.414.6★
Cricut FabricGrip Adhesive Cutting Mat 12 x 12 High Density Fabric Craft Cutting Mat. Use For Explore/Maker (2 CT)
Cricut$11.324.8★
12x24 Inch FabricGrip Cutting Mats for Cricut & Siser 12x24 Fabric Adhesive Sticky Durable Long Lasting Replacement Cutting Mat for Cricut Maker 4/3/Explore 4/3/Air 2/One/Siser Juliet/Romeo
Crabcut$24.194.2★
What buyers say about cricut fabric mat
What buyers praise and complain about, mined from review topics.What buyers love
“at a much lower price”
“extremely sticky great”
“Works perfectly in my cricut”
“No complaints”
“As described”
“Durable”
“The size is convenient”
“It's good, light grip mat stickiness is stronger than I expected”
“easy to clean”
“They arrived nice and flat”
What buyers complain about
“not properly sticking”
“Less than a month later, one mat has snapped in half and 2 are no longer usable”
“I just wish they would make them in the 12 x 24 size also”
“ruining the piece of material”
“It was difficult to peel off the sticker paper without removing the backing”
“I wish the orange scraper had a thinner edge”
“Bad chemical smell coming from them”
Top return reasons
Common questions
- Is cricut fabric mat profitable to sell on Amazon United States?
- The niche generates $48K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the cricut fabric mat niche?
- 6 brands and 12 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in cricut fabric mat?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Size-Overall. The return rate is 1.3%.
- What does it cost to enter the cricut fabric mat niche?
- Listings span $7.41–$24.19; the average listing price is $12.72 (sweet spot $15–$100). The average incumbent carries 2,515 reviews — the moat a new listing must climb.