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Cricut Cardstock

Fail

Demand is soft, at -16.6% this quarter, so Cricut Cardstock is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$109K/yr173K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
60%top-5 click share · 12 brands · 51 sellers

Flapen Score

Cricut Cardstock against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cricut Cardstock is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Cardstock market on Amazon at a glance

Shoppers on Amazon United States searched for Cricut Cardstock 173K times last year and spent an estimated $109K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
5.0%
Market size, estimated
$109Ka year
Peak month
January2.6× the quietest month
Top search term
cricut cardstock53K searches a year

02 · Price

A sale here is worth $12.45.

Listings sell for $12.45 on average, from $6.04 to $26.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $12.45 that is $3K to $6K a year per listing.

Average price
$12.45under the $15 to $100 sweet spot
Price range
$6.04–$26.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #285 within Paper & Paper Crafts. It carries 1,354 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#285in Paper & Paper Crafts
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
1,354per listing
Listings tracked
20

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cricut Cardstock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

51

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

15%

  • Brand 157%
  • Brand 210%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 15%)

Demand

Cricut Cardstock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.6×

Search terms

Top Cricut Cardstock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricut cardstock53K/yr
  • cardstock for cricut34K/yr
  • recollections cardstock35K/yr
  • cartulina para cricut10K/yr
  • recollections7K/yr
  • card stock for cricut8K/yr
  • cardstock cricut4K/yr
  • cricut card stock5K/yr
  • recollections cardstock 8.5 x 113K/yr
  • cricut paper cardstock4K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Cardstock

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Color”
1.4%of orders come back
“Not white”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cricut Cardstock questions

Answered from the same tracked data.