Is cricut cardstock profitable to sell on Amazon United States?

The niche generates $109K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (41/100).

How competitive is the cricut cardstock niche?

12 brands and 51 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in cricut cardstock?

Top complaints mined from reviews: Color, Thickness, Paper Quality. The return rate is 1.4%.

When does demand for cricut cardstock peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 2.6× the quietest.

What does it cost to enter the cricut cardstock niche?

Listings span $6.04–$26.28; the average listing price is $12.45 (sweet spot $15–$100). The average incumbent carries 1,354 reviews — the moat a new listing must climb.

cricut cardstock

Skip it

Soft demand (-16.6% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.04–$26.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,353.55

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.45

avg listing price — sweet spot $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay$109K

$109K/yr · 173K searches

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, cricut cardstock is a $109K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cricut cardstock market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $100K–$125K; units × avg price
Conversion rate: 5.0%
Avg BSR: #285
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

15%

Cricut57%
Recollections10%
Simetufy6%
TUXIYA4%
Neenah4%
Joyberg4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.6×

Open Trend

Top cricut cardstock search terms

cricut cardstock53K/yr -16.5%5.5% conv.
cardstock for cricut34K/yr -6.8%4.7% conv.
recollections cardstock35K/yr -25.3%0.7% conv.
cartulina para cricut10K/yr -9.8%2.2% conv.
recollections7K/yr -13.8%0.1% conv.
card stock for cricut8K/yr -20.4%3.7% conv.
cardstock cricut4K/yr -10.4%5.4% conv.
cricut card stock5K/yr -28.2%6.5% conv.
recollections cardstock 8.5 x 113K/yr -11.0%0.6% conv.
cricut paper cardstock4K/yr -8.4%5.0% conv.

All search terms

Top cricut cardstock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size

Cricut$13.234.8★966 rev

Cricut Value Cardstock Paper Neutrals Sampler - 80 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size

Cricut$11.314.8★966 rev

Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)

Cricut$17.045.0★14 rev

Simetufy Glitter Cardstock 40 Sheets in 20 Colors A4 Premium Cardstock for Cricut Crafts and DIY Projects Sparkly Paper for Card Making 250 GSM

Simetufy$11.934.8★1,743 rev

Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)

Neenah$9.924.8★9,310 rev

Newest

by launch date

Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)

Cricut$17.0414 rev

4mo ago

100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)

TUXIYA$9.68330 rev

8mo ago

50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)

TUXIYA$9.69330 rev

8mo ago

44 Sheets Glitter Cardstock Paper 22 Colors A5 Sparkle Glitter Paper 250GSM Heavy Craft Card Stock for Cricut Scrapbooking Card Making Party Decorations & Invitations Non-Shedding Scrapbook

TORC$7.4389 rev

1y ago

Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size

Cricut$13.23966 rev

1y ago

What buyers say about cricut cardstock

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“GREAT QUALITY”

Color21%

“Colors are very pretty”

Paper Quality11%

“Sturdy great paper”

Value For Money10%

“Great deal”

Advertised Vs Actual Product7%

“As advertised”

Thickness5%

“good thick paper”

Efficiency2%

“Works great”

Print Quality2%

“Good value, crisp printing”

Paper Brightness2%

“Beautiful colors, very vibrant and sturdy paper”

Size-Overall2%

“good size”

What buyers complain about

Color21%

“Not white”

Thickness16%

“Thinner than expected”

Paper Quality8%

“Very cheap paper”

Size-Overall6%

“Small size”

Display Colors4%

“not all colors look like it”

Print Quality4%

“Does not print”

Weight Heavy2%

“heavier than I wanted”

Quality-Overall2%

“Cheap”

Advertised Vs Actual Product2%

“Not as pictured”

Adhesion/Stickiness1%

“the light stick was too much”

Top return reasons

Size-Overall38%

Value For Money10%

Paper Quality9%

Color9%

Advertised Vs Actual Product7%

Thickness4%

Thin4%

Display Colors2%

Compatibility-Overall2%

Functionality-Overall2%

Common questions

Is cricut cardstock profitable to sell on Amazon United States?: The niche generates $109K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (41/100).
How competitive is the cricut cardstock niche?: 12 brands and 51 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in cricut cardstock?: Top complaints mined from reviews: Color, Thickness, Paper Quality. The return rate is 1.4%.
When does demand for cricut cardstock peak?: Demand peaks in Jan–Feb–Mar; the busiest month runs 2.6× the quietest.
What does it cost to enter the cricut cardstock niche?: Listings span $6.04–$26.28; the average listing price is $12.45 (sweet spot $15–$100). The average incumbent carries 1,354 reviews — the moat a new listing must climb.