Is cricut blanks profitable to sell on Amazon United States?

The niche generates $251K/yr across 21 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +34.6%. Flapen's verdict: Skip it (48/100).

How competitive is the cricut blanks niche?

11 brands and 26 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in cricut blanks?

Top complaints mined from reviews: Size-Overall, Heating, Functionality-Overall. The return rate is 3.5%.

When does demand for cricut blanks peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the cricut blanks niche?

Listings span $3.81–$148.61; the average listing price is $49.40 (sweet spot $15–$100). The average incumbent carries 1,095 reviews — the moat a new listing must climb.

cricut blanks

Skip it

Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.

Avg price

Great$49.40

avg listing price — sweet spot $15–$100

Review moat

Good1,095.24

avg incumbent reviews — the moat a new listing must climb

Growth

Good+34.6%

90-day search growth — must beat 0% to launch

Price range

Good$3.81–$148.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$251K

$251K/yr · 138K searches

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, cricut blanks is a $251K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cricut blanks market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $247K–$296K; units × avg price
Conversion rate: 3.7%
Avg BSR: #91
Page quality: 0%
Prime: 95%
Sponsored: 76%
Out of stock: 15.4%
Avg brand age: 34 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

Cricut48%
EENOUR20%
Calogy11%
UOKRR5%
HTVRONT4%
Delclynee3%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +34.6% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top cricut blanks search terms

cricut hat press65K/yr +39.8%1.9% conv.
cricut hat pressing form11K/yr +80.0%1.5% conv.
hat pressing form11K/yr +37.5%1.5% conv.
hat form for heat press6K/yr +53.8%0.8% conv.
cricut hat press form4K/yr +144.5%0.8% conv.
cricut hat heat press11K/yr -34.3%1.8% conv.
hat press cricut4K/yr +30.0%2.1% conv.
cricut heat tape5K/yr +13.6%19.9% conv.
cricut tape5K/yr -0.3%8.3% conv.
hat press form5K/yr +8.0%1.3% conv.

All search terms

Top cricut blanks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cricut EasyPress Mini Heat Press - for Pressing Small Objects Like Shoes Stuffed Animals Hats & More - 3 Heat Settings & Precision Tip - Ceramic-Coated Heat Plate - Compact & Lightweight - Zen Blue

Cricut$41.414.7★203 rev

Cricut Heat Resistant Tape for EasyPress - .75in x 52ft

Cricut$3.814.8★10,847 rev

EENOUR Hat Press Machine Mini Heat Press for Caps with 3 Heating Levels & Auto-Off Handheld Cap Easy Press with 35.5 Arched Heating Plate 2 Press Platens A Safety Base

EENOUR$55.784.3★510 rev

Calogy Hat Press Heat Machine for Caps Mini Portable Hat Heat Press with Timer Max 410 Precision Temp Control 5 Fast & Evenly Heating 2.76*6.3in Curved Plate for 6 1/2-8 hat21-26 Girth (Blue)

Calogy$55.944.5★244 rev

EENOUR Hat Press Machine Mini Heat Press for Caps with 3 Heating Levels & Auto-Off Handheld Cap Easy Press with 35.5 Arched Heating Plate for 6-8 Hat Size 19-26 Girth

EENOUR$55.864.3★510 rev

Newest

by launch date

Likcut Hat Press SZ01 Lightweight Hat Press Heat Machine for Caps with 4 Heating Levels 10min Auto-Off for Vinyl Sublimation Heat Transfer Projects

LIKCUT$61.8126 rev

5mo ago

Cricut EasyPress Mini LT - Blue - Mini Heat Press for Pressing Shoes Baby Clothes T-Shirts & More - Easy to Use with a Single Setting - Precision Tip - Compact & Portable Mini Iron

Cricut$29.87517 rev

7mo ago

HTVRONT Auto Hat Press Machine - Hat Heat Press Machine with Precise Temp&Timer Control Hat Heat Press Machine for Caps with 2 Platens Compatible with DTF Film Embroidery Sublimation (Blue)

HTVRONT$148.61195 rev

8mo ago

EENOUR Hat Press Hat Heat Press Machine with 2 Platens & Caps Stretcher Hat Press Heat Machine for Caps with Memory Mode Precise Time and Temperature Control Heat Transfer Printing for Caps Hats

EENOUR$86.1663 rev

9mo ago

Cricut EasyPress Mini Heat Press - for Pressing Small Objects Like Shoes Stuffed Animals Hats & More - 3 Heat Settings & Precision Tip - Ceramic-Coated Heat Plate - Compact & Lightweight - Zen Blue

Cricut$41.41203 rev

9mo ago

What buyers say about cricut blanks

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“Easy to Use”

Heating16%

“Heats Up Fast”

Value For Money12%

“Good value for money”

Quality-Overall8%

“The quality is solid”

Size-Overall8%

“Love the different size mats it comes with”

Efficiency5%

“It works well”

Advertised Vs Actual Product4%

“Does what it needs to do”

Adhesion/Stickiness3%

“Works great - very sticky”

Weight Light2%

“The design is lightweight”

Portability2%

“Portable and easy to use”

What buyers complain about

Size-Overall20%

“Super small plate”

Heating18%

“Got really hot”

Functionality-Overall10%

“Doesnt work very well”

Temperature Control5%

“Very difficult to adjust temperature”

Quality-Overall4%

“Cheaply made”

Durability3%

“Returned felt like it was going to break every time you pulled it down”

Value For Money2%

“Waste of money”

Ease Of Use2%

“It was very difficult to use”

Adhesion/Stickiness2%

“Poor adhesive properties”

Product Condition2%

“Why does the plate look used”

Top return reasons

Heating26%

Size-Overall26%

Functionality-Overall13%

Value For Money6%

Defective Material/Parts5%