Is cricut profitable to sell on Amazon United States?

The niche generates $21.4M/yr across 34 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (46/100).

How competitive is the cricut niche?

6 brands and 13 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in cricut?

Top complaints mined from reviews: Software/Application, Connectivity-Overall, Functionality-Overall. The return rate is 2.5%.

When does demand for cricut peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the cricut niche?

Listings span $8.46–$539.56; the average listing price is $238.47 (sweet spot $15–$100). The average incumbent carries 879 reviews — the moat a new listing must climb.

cricut

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$21.4M

$21.4M/yr · 9.7M searches

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good879.44

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Avg price

Okay$238.47

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Price range

Bad$8.46–$539.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, cricut is a $21.4M/yr Amazon United States market (9.7M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cricut market data

Units sold / yr: 125K–150K; avg 2,500–3,000/product
Revenue / yr: $29.8M–$35.8M; units × avg price
Conversion rate: 0.9%
Avg BSR: #23
Page quality: 0%
Prime: 97%
Sponsored: 91%
Out of stock: 6.6%
Avg brand age: 42 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

Cricut94%
Sooez2%
Liene2%
GO2CRAFT1%
AOOIIN1%
VENNQD1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top cricut search terms

cricut3.5M/yr -3.7%0.5% conv.
cricut maker 41.5M/yr -14.4%1.1% conv.
cricut accessories1.4M/yr -22.4%1.0% conv.
cricut machine621K/yr +4.6%0.5% conv.
cricut maker339K/yr +1.0%0.6% conv.
cricket printer398K/yr -23.7%0.4% conv.
cricut maker 3328K/yr -13.4%0.3% conv.
circuit machine216K/yr -31.6%0.3% conv.
cricut explore air 2174K/yr -7.0%0.3% conv.
cricut explore 4256K/yr -56.4%1.1% conv.

All search terms

Top cricut products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cricut Explore 5 Essential Bundle + Digital Content Taupe - Precise Cutting Machine - Works with 100+ Materials - Sleek Simplified Design - Includes Supplies for 65 Projects + Bonus Digital Content

Cricut$229.244.5★215 rev

Cricut Maker 4 - Smart Cutting Machine (Seashell) | Digital Content Bundle - Includes 30 Images in Design Space App

Cricut$367.044.6★544 rev

Cricut Maker 4 Starter Kit for Beginners - Smart Cutting Machine with Vinyl & Iron-On (HTV) Tools & Materials for Stickers Shirts & DIY Crafts

Cricut$394.574.7★305 rev

Cricut Maker 4 T-Shirt Making Bundle - Cutting Machine with EasyPress SE Heat Press Vinyl & Iron-On Kit for Custom Apparel Tote Bags & DIY Projects

Cricut$525.854.5★254 rev

Cricut Joy 2 Essential Bundle + Digital Content Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels & More - Includes Supplies for 35 Projects + Bonus Digital Content

Cricut$123.144.3★178 rev

Newest

by launch date

Cricut Explore 5 Essential Bundle + Digital Content Taupe - Precise Cutting Machine - Works with 100+ Materials - Sleek Simplified Design - Includes Supplies for 65 Projects + Bonus Digital Content

Cricut$229.24215 rev

3mo ago

Cricut Joy 2 Essential Bundle + Digital Content Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels & More - Includes Supplies for 35 Projects + Bonus Digital Content

Cricut$123.14178 rev

3mo ago

Cricut Explore 5 Essential Bundle + Rainbow Sampler - for Vinyl HTV Stickers Cards & Custom Decals - Includes Smart Vinyl Smart Iron-On Printable Vinyl Cardstock & 100+ Project eBook

Cricut$273.1857 rev

3mo ago

Cricut Explore 5 Deluxe Bundle + Digital Content Taupe - Precise Cutting Machine - Works with 100+ Materials - Sleek Simplified Design - Includes Supplies for 100 Projects + Bonus Digital Content

Cricut$250.80215 rev

3mo ago

Cricut Joy 2 Essential Bundle + Rainbow Sampler Compact Smart Cutting Machine with Smart Vinyl Smart Iron-On Cardstock Insert Cards & Printable Vinyl Create Up to 75 Projects

Cricut$126.3737 rev

3mo ago

What buyers say about cricut

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“EASY TO USE”

Quality-Overall13%

“Decent quality”

Value For Money10%

“Good Value”

Assembly/Installation6%

“Easy to set up”

Design-Overall4%

“Pretty good design”

Fun/Entertainment Experience3%

“Fun and functional”

Adhesion/Stickiness3%

“Sticks great too”

Advertised Vs Actual Product3%

“As described”

Size-Overall3%

“Perfect size for on the go”

Color3%

“Colors are bright”

What buyers complain about

Software/Application8%

“Software is main flaw”

Connectivity-Overall7%

“Connectivity Issues”

Functionality-Overall6%

“not functioning as well as I would like”

Adhesion/Stickiness6%

“No adhesiveness at all”

Value For Money6%

“A bit pricey”

Instructions/User Manual/Troubleshooting5%

“No instructions”

Ease Of Use5%

“Very difficult to use”

Durability5%

“broke on me”

Size-Overall4%

“The size is big”

Quality-Overall4%

“Cheap quality, looks good”

Top return reasons

Functionality-Overall17%

Value For Money11%

Size-Overall10%

Connectivity-Overall9%

Defective Material/Parts9%

Advertised Vs Actual Product6%

Product Condition4%

Ease Of Use4%

Compatibility-Overall3%

Material Quality3%

Common questions

Is cricut profitable to sell on Amazon United States?: The niche generates $21.4M/yr across 34 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (46/100).
How competitive is the cricut niche?: 6 brands and 13 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in cricut?: Top complaints mined from reviews: Software/Application, Connectivity-Overall, Functionality-Overall. The return rate is 2.5%.
When does demand for cricut peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the cricut niche?: Listings span $8.46–$539.56; the average listing price is $238.47 (sweet spot $15–$100). The average incumbent carries 879 reviews — the moat a new listing must climb.

cricut

cricut market data

Competition & brand share

Demand & seasonality

Top cricut search terms

Top cricut products on Amazon

Top sellers

Newest

Trending

What buyers say about cricut

What buyers love

What buyers complain about

Top return reasons

Common questions

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