- Flapen Score
- 46 / 100Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median46
- Market size
- $21.4M/yr9.7M searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 41%top-5 click share · 6 brands · 13 sellers
Flapen Score
Cricut against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Cricut is stronger. Inside it, weaker.
Market
The Cricut market on Amazon at a glance
Shoppers on Amazon United States searched for Cricut 9.7M times last year and spent an estimated $21.4M. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 9.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21.4M a year.
- Searches, last 12 months
- 9.7M
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $21.4Ma year
- Peak month
- December2.3× the quietest month
- Top search term
- cricut3.5M searches a year
02 · Price
A sale here is worth $238.47.
Listings sell for $238.47 on average, from $8.46 to $539.56. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At $238.47 that is $596K to $715K a year per listing.
- Average price
- $238.47above the $15 to $100 sweet spot
- Price range
- $8.46–$539.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $596K–$715K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #23 within Scrapbooking & Stamping. It carries 879 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 97%
- Out of stock, average day
- 6.6%
- Average rank
- #23in Scrapbooking & Stamping
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 879per listing
- Listings tracked
- 34
04 · Newcomers
12 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Cricut products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cricut Explore 5 Essential Bundle + Digital Content Taupe - Precise Cutting Machine - Works with 100+ Materials - Sleek Simplified Design - Includes Supplies for 65 Projects + Bonus Digital Content
- Price
- $229.24
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 3mo ago

Cricut Maker 4 - Smart Cutting Machine (Seashell) | Digital Content Bundle - Includes 30 Images in Design Space App
- Price
- $367.04
- Rating
- 4.6/5
- Reviews
- 544
- Age
- 1y ago

Cricut Maker 4 Starter Kit for Beginners - Smart Cutting Machine with Vinyl & Iron-On (HTV) Tools & Materials for Stickers Shirts & DIY Crafts
- Price
- $394.57
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 1y ago

Cricut Maker 4 T-Shirt Making Bundle - Cutting Machine with EasyPress SE Heat Press Vinyl & Iron-On Kit for Custom Apparel Tote Bags & DIY Projects
- Price
- $525.85
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 11mo ago

Cricut Joy 2 Essential Bundle + Digital Content Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels & More - Includes Supplies for 35 Projects + Bonus Digital Content
- Price
- $123.14
- Rating
- 4.3/5
- Reviews
- 178
- Age
- 3mo ago
Trending
estimated 90-day click momentum
Cricut Explore 5 Essential Bundle with Multicolor Sampler + EasyPress 9x9 - All-in-One Kit for Stickers T-Shirts & Custom Apparel - Includes Multicolor Smart Vinyl & Iron-On Heat Press & Cardstock
- Price
- $358.82
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 3mo ago

Cricut Joy 2 Essential Bundle + Rainbow Sampler Compact Smart Cutting Machine with Smart Vinyl Smart Iron-On Cardstock Insert Cards & Printable Vinyl Create Up to 75 Projects
- Price
- $126.37
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 3mo ago

Cricut Joy 2 Deluxe Bundle Coral - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 55 Projects
- Price
- $141.73
- Rating
- 4.3/5
- Reviews
- 178
- Age
- 3mo ago

Cricut Explore 5 Deluxe Bundle + $100 Digital Content Taupe - Precise Cutting Machine - Works w/100+ Materials - Sleek Design - Includes Supplies for 100 Projects + Additional Bonus Digital Content
- Price
- $205.83
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 3mo ago

Cricut Explore 5 Essential Bundle + Rainbow Sampler - for Vinyl HTV Stickers Cards & Custom Decals - Includes Smart Vinyl Smart Iron-On Printable Vinyl Cardstock & 100+ Project eBook
- Price
- $273.18
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 3mo ago
Newest
by launch date
Cricut Explore 5 Essential Bundle + Digital Content Taupe - Precise Cutting Machine - Works with 100+ Materials - Sleek Simplified Design - Includes Supplies for 65 Projects + Bonus Digital Content
- Price
- $229.24
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 3mo ago

Cricut Joy 2 Essential Bundle + Digital Content Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels & More - Includes Supplies for 35 Projects + Bonus Digital Content
- Price
- $123.14
- Rating
- 4.3/5
- Reviews
- 178
- Age
- 3mo ago

Cricut Explore 5 Essential Bundle + Rainbow Sampler - for Vinyl HTV Stickers Cards & Custom Decals - Includes Smart Vinyl Smart Iron-On Printable Vinyl Cardstock & 100+ Project eBook
- Price
- $273.18
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 3mo ago

Cricut Explore 5 Deluxe Bundle + Digital Content Taupe - Precise Cutting Machine - Works with 100+ Materials - Sleek Simplified Design - Includes Supplies for 100 Projects + Bonus Digital Content
- Price
- $250.80
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 3mo ago

Cricut Joy 2 Essential Bundle + Rainbow Sampler Compact Smart Cutting Machine with Smart Vinyl Smart Iron-On Cardstock Insert Cards & Printable Vinyl Create Up to 75 Projects
- Price
- $126.37
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
13
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 86%
Open market
0%
- Cricut94%
- Sooez2%
- Liene2%
- GO2CRAFT1%
- AOOIIN1%
- VENNQD1%
Demand
Cricut search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Cricut search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cricut3.5M/yr
- cricut maker 41.5M/yr
- cricut accessories1.4M/yr
- cricut machine621K/yr
- cricut maker339K/yr
- cricket printer398K/yr
- cricut maker 3328K/yr
- circuit machine216K/yr
- cricut explore air 2174K/yr
- cricut explore 4256K/yr
Reviews and returns
What reviews say buyers love and hate about Cricut
We read the reviews and the return reasons for every product selling here.
“Software is main flaw”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cricut questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









