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56

cricket mat

Worth a look

Shows a sweet-spot price point ($24.86 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 32Conversion 82Competition 78Returns 94Price range 49Avg price 95Brand share 73Review moat 23Quality gap 19

Avg price

Incredible$24.86

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Competition

Great37%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Okay$6.63–$179.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+5.3%

90-day search growth — must beat 0% to launch

Market size

Okay$134K

$134K/yr · 62K searches

Review moat

Bad8,379.31

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, cricket mat is a $134K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

cricket mat market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$124K–$149K
units × avg price
Conversion rate
8.7%
Avg BSR
#44
Page quality
0%
Prime
97%
Sponsored
89%
Out of stock
0.8%
Avg brand age
51 months
Avg seller age
153 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

31

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

37%

Top 20: 86%

Open market

33%

  • WORKLION15%
  • Cricut14%
  • HTVRONT14%
  • Gwybkq11%
  • AOOIIN7%
  • NICAPA6%

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — +5.3% search growth over the last 90 days.
2K1KPrime Day '25Spike '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top cricket mat search terms

  • cricket mat14K/yr
  • circuit mat8K/yr
  • vinyl cutting mat9K/yr
  • cutting mat for cricut8K/yr
  • cutting mats for cricut8K/yr
  • mat for cricut5K/yr
  • mats for cricut5K/yr
  • 12x12 cutting mat5K/yr
All search terms

Top cricket mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$11K12%$16K16%$21K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cricket mat

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Very affordable”

Quality-Overall20%

“Excellent product”

Advertised Vs Actual Product10%

“As Advertised”

Size-Overall7%

“The size is convenient”

Adhesion/Stickiness7%

“Sticks well”

Grip5%

“This one does not slip”

Durability4%

“Durable and strong”

Efficiency3%

“These mats work great”

Compatibility-Overall2%

“I've had no issues with compatibility”

Strength2%

“Very sturdy”

What buyers complain about

Adhesion/Stickiness34%

“Poor adhesive”

Grip9%

“Mats have no grip at all to them”

Smell6%

“Strong odor”

Size-Overall5%

“The size is completely off”

Durability4%

“Broke upon 1st use”

Thickness3%

“The mat is actually less than an eighth of an inch thick”

Value For Money3%

“much cheaper”

Ease Of Cleaning2%

“It took forever to scrape all the pieces off the mat”

Quality-Overall2%

“Cheap product with little quality control”

Ease Of Use2%

“maybe that's why I did have a little difficulty using it”

Top return reasons

Size-Overall43%
Adhesion/Stickiness17%
Value For Money7%
Advertised Vs Actual Product4%
Functionality-Overall3%
Compatibility-Overall3%
Product Condition3%
Grip3%
Defective Material/Parts3%
Stitch/Finish/Polish2%

Common questions

Is cricket mat profitable to sell on Amazon United States?
The niche generates $134K/yr across 36 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the cricket mat niche?
22 brands and 31 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in cricket mat?
Top complaints mined from reviews: Adhesion/Stickiness, Grip, Smell. The return rate is 1.1%.
When does demand for cricket mat peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the cricket mat niche?
Listings span $6.63–$179.53; the average listing price is $24.86 (sweet spot $15–$100). The average incumbent carries 8,379 reviews — the moat a new listing must climb.