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51

crepe paper

Worth a look

Shows low returns (1.8%), but weak search conversion (2.1%) keeps it on the watch list.

Market size 29Growth 41Conversion 26Competition 65Returns 80Price range 73Avg price 65Brand share 54Review moat 73Quality gap 38

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good574.11

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.81–$37.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.75

avg listing price — sweet spot $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Growth

Okay+12.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$129K

$129K/yr · 454K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, crepe paper is a $129K/yr Amazon United States market (454K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

crepe paper market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
$138K–$172K
units × avg price
Conversion rate
2.1%
Avg BSR
#42
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
0.3%
Avg brand age
37 months
Avg seller age
169 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

20

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

23%

  • Secfanya23%
  • BEISHIDA18%
  • Srapwati15%
  • Nitelemn11%
  • Gersoniel7%
  • LCREATE LCREATE LCREATE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.4×

Top crepe paper search terms

  • papel crepe para piatas103K/yr
  • papel crepe125K/yr
  • italian crepe paper36K/yr
  • crepe paper for flower making23K/yr
  • crepe paper sheets29K/yr
  • papel crepe para flores32K/yr
  • italian crepe paper for flower making17K/yr
  • pinata paper17K/yr
  • papel para piatas13K/yr
  • crepe paper flower kit10K/yr
All search terms

Top crepe paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$13K20%$26K30%$39K40%$51K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about crepe paper

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“colors are accurate”

Quality-Overall13%

“The crepe paper itself is the great quality”

Value For Money10%

“Great value for the money”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Use5%

“Easy to use”

Thickness3%

“I realized that extra thickness is a good thing”

Gifting Purpose3%

“Great for gifts”

Adhesion/Stickiness3%

“it provides glue sticks”

Stretchability/Expandability/Elasticity2%

“it didn't tear or rip when I was stretching”

Material Quality2%

“the materials are easy to work with”

What buyers complain about

Size-Overall23%

“Too small”

Thickness11%

“Super thin paper”

Color9%

“Not Red”

Stretchability/Expandability/Elasticity6%

“does not stretch at all”

Quality-Overall5%

“Bad quality”

Advertised Vs Actual Product4%

“This was not as pictured”

Strength3%

“Its pretty flimsy”

Instructions/User Manual/Troubleshooting3%

“no instructions”

Value For Money2%

“NOT WORTH IT”

Ease Of Use2%

“which I'm having difficulty doing, lol”

Top return reasons

Size-Overall34%
Color21%
Value For Money13%
Advertised Vs Actual Product9%
Quality-Overall5%
Thin4%
Material Quality3%
Functionality-Overall2%
Display Colors1%
Thickness1%

Common questions

Is crepe paper profitable to sell on Amazon United States?
The niche generates $129K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the crepe paper niche?
17 brands and 20 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in crepe paper?
Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 1.8%.
When does demand for crepe paper peak?
Demand peaks in Oct; the busiest month runs 2.4× the quietest.
What does it cost to enter the crepe paper niche?
Listings span $6.81–$37.60; the average listing price is $13.75 (sweet spot $15–$100). The average incumbent carries 574 reviews — the moat a new listing must climb.