crayons 12 pack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Good$1.16–$43.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.31avg listing price — sweet spot $15–$100
Growth
Good+35.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,917.05avg incumbent reviews — the moat a new listing must climb
Market size
Okay$179K$179K/yr · 160K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, crayons 12 pack is a $179K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
crayons 12 pack market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- $399K–$532K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 120 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
414
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Crayola92%
- Cra-Z-Art4%
- Trail maker1%
- 4E's Novelty1%
- Craytastic!1%
Demand
Weekly Amazon search volume, last 27 weeks — +35.5% search growth over the last 90 days.Top crayons 12 pack search terms
- crayola crayons 8 count20K/yr
- 8 pack crayons11K/yr
- crayola crayons 16 count18K/yr
- 8 count crayola crayons14K/yr
- crayons 8 pack5K/yr
- 16 count crayola crayons13K/yr
- crayons 12 pack6K/yr
- crayons 16 count13K/yr
- crayola 8 count5K/yr
- crayola 16 count crayons7K/yr
Top crayons 12 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Classic Color Pack Crayons 16 ea (Pack of 2)
Crayola$7.034.8★1,666 rev
Crayola Crayons 8 in a Box (Pack of 12) 96 Crayons Total
Crayola$14.374.8★1,995 rev
![Crayola Crayons 8 Color Peggable [Set of 6]](https://m.media-amazon.com/images/I/51DCw7uT85L.jpg)
Crayola Crayons 8 Color Peggable [Set of 6]
Crayola$9.304.4★48 rev
Crayola Crayons 8 Count (Case of 48)
Crayola$39.734.8★2,628 rev
Crayola Crayons Bulk (24 Packs) Preschool Classroom Supplies Coloring Book Supplies School Crayons for Kids Gifts Ages 3+
Crayola$22.724.8★7,446 rev
Newest
by launch date
Trail maker (12 Pack Bright Wax Coloring Crayons in Bulk Wholesale Packaging - 10 Per Box 120 Crayons total
Trail maker$9.162,715 rev
Crayola Crayons 16 Count Pack Assorted Colors Art Supplies for Kids Ages 4 & Up
Crayola$2.97774 rev
CRAYON 16PK BX
Crayola$34.21774 rev
4Es Novelty 48 Boxes of 8-Packs Bulk Crayons for Kids Classroom Crayons Bulk Teachers Supplies School Supplies Restaurants Birthday Party Favors Non-Toxic (48 of 8-Packs)
4E's Novelty$26.80629 rev
Crayola Large Crayons Classic Colors 16 Count
Crayola$7.603,959 rev
Trending
90-day click momentum
CYO523008 - Crayola 52-3008 Crayon Set
Crayola$4.404.4★
Crayola Crayons 8 Color Peggable [Set of 6]
Crayola$9.304.4★
CYO523016 - Crayola Regular Size Crayon Sets
Crayola$43.504.8★
![Crayola Crayons 16 Color Peggable [Set of 4]](https://m.media-amazon.com/images/I/51auyLp-gmL.jpg)
Crayola Crayons 16 Color Peggable [Set of 4]
Crayola$7.553.8★
Crayola Crayons Bulk (24 Packs) Preschool Classroom Supplies Coloring Book Supplies School Crayons for Kids Gifts Ages 3+
Crayola$22.724.8★
What buyers say about crayons 12 pack
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“The colors are bright”
“Great crayola quality”
“Just the right size”
“As advertised”
“Easy to use”
“theyve held up surprisingly well so far”
“Easier to grip”
“fun for kids of all ages”
“Gift item”
What buyers complain about
“Colors don't show up”
“Size confusion”
“They break easily”
“looked like they had been used”
“You do not get what is advertised”
“Not the best”
“break easily”
“I thought these would be thicker. not jumbo”
“Received one box not three not sure if its a scam or a mistake just not worth the aggravation”
“Poor Box/Storage Design”
Top return reasons
Common questions
- Is crayons 12 pack profitable to sell on Amazon United States?
- The niche generates $179K/yr across 21 tracked products. 90-day search growth is +35.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the crayons 12 pack niche?
- 5 brands and 414 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in crayons 12 pack?
- Top complaints mined from reviews: Color, Size-Overall, Durability. The return rate is 0.8%.
- What does it cost to enter the crayons 12 pack niche?
- Listings span $1.16–$43.50; the average listing price is $13.31 (sweet spot $15–$100). The average incumbent carries 1,917 reviews — the moat a new listing must climb.