Crayons 12 Pack
FailThe top 5 brands take 100% of clicks, so Crayons 12 Pack is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $179K/yr160K searches / yr
- 90-day growth
- +35.5%search demand this quarter
- Competition
- 67%top-5 click share · 5 brands · 414 sellers
Flapen Score
Crayons 12 Pack against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Crayons 12 Pack is stronger. Inside it, weaker.
Market
The Crayons 12 Pack market on Amazon at a glance
Shoppers on Amazon United States searched for Crayons 12 Pack 160K times last year and spent an estimated $179K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- +35.5%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $179Ka year
- Top search term
- crayola crayons 8 count20K searches a year
02 · Price
A sale here is worth $13.31.
Listings sell for $13.31 on average, from $1.16 to $43.50. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $13.31 that is $27K to $33K a year per listing.
- Average price
- $13.31under the $15 to $100 sweet spot
- Price range
- $1.16–$43.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $27K–$33K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Drawing. It carries 1,917 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #105in Drawing
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 1,917per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Crayons 12 Pack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crayola Classic Color Pack Crayons 16 ea (Pack of 2)
- Price
- $7.03
- Rating
- 4.8/5
- Reviews
- 1,666
- Age
- 12y ago

Crayola Crayons 8 in a Box (Pack of 12) 96 Crayons Total
- Price
- $14.37
- Rating
- 4.8/5
- Reviews
- 1,995
- Age
- 16y ago
![Crayola Crayons 8 Color Peggable [Set of 6]](https://m.media-amazon.com/images/I/51DCw7uT85L.jpg)
Crayola Crayons 8 Color Peggable [Set of 6]
- Price
- $9.30
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 15y ago

Crayola Crayons 8 Count (Case of 48)
- Price
- $39.73
- Rating
- 4.8/5
- Reviews
- 2,628
- Age
- 11y ago

Crayola Crayons Bulk (24 Packs) Preschool Classroom Supplies Coloring Book Supplies School Crayons for Kids Gifts Ages 3+
- Price
- $22.72
- Rating
- 4.8/5
- Reviews
- 7,446
- Age
- 11y ago
Trending
estimated 90-day click momentum
CYO523008 - Crayola 52-3008 Crayon Set
- Price
- $4.40
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 11y ago
![Crayola Crayons 8 Color Peggable [Set of 6]](https://m.media-amazon.com/images/I/51DCw7uT85L.jpg)
Crayola Crayons 8 Color Peggable [Set of 6]
- Price
- $9.30
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 15y ago

CYO523016 - Crayola Regular Size Crayon Sets
- Price
- $43.50
- Rating
- 4.8/5
- Reviews
- 1,589
- Age
- 15y ago
![Crayola Crayons 16 Color Peggable [Set of 4]](https://m.media-amazon.com/images/I/51auyLp-gmL.jpg)
Crayola Crayons 16 Color Peggable [Set of 4]
- Price
- $7.55
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 15y ago

Crayola Crayons Bulk (24 Packs) Preschool Classroom Supplies Coloring Book Supplies School Crayons for Kids Gifts Ages 3+
- Price
- $22.72
- Rating
- 4.8/5
- Reviews
- 7,446
- Age
- 11y ago
Newest
by launch date
Trail maker (12 Pack Bright Wax Coloring Crayons in Bulk Wholesale Packaging - 10 Per Box 120 Crayons total
- Price
- $9.16
- Rating
- 4.4/5
- Reviews
- 2,715
- Age
- 7y ago

Crayola Crayons 16 Count Pack Assorted Colors Art Supplies for Kids Ages 4 & Up
- Price
- $2.97
- Rating
- 4.8/5
- Reviews
- 774
- Age
- 7y ago

CRAYON 16PK BX
- Price
- $34.21
- Rating
- 4.8/5
- Reviews
- 774
- Age
- 7y ago

4Es Novelty 48 Boxes of 8-Packs Bulk Crayons for Kids Classroom Crayons Bulk Teachers Supplies School Supplies Restaurants Birthday Party Favors Non-Toxic (48 of 8-Packs)
- Price
- $26.80
- Rating
- 4.7/5
- Reviews
- 629
- Age
- 8y ago

Crayola Large Crayons Classic Colors 16 Count
- Price
- $7.60
- Rating
- 4.7/5
- Reviews
- 3,959
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
414
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- Crayola92%
- Cra-Z-Art4%
- Trail maker1%
- 4E's Novelty1%
- Craytastic!1%
Demand
Crayons 12 Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8× · 6 of 12 months tracked
Search terms
Top Crayons 12 Pack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- crayola crayons 8 count20K/yr
- 8 pack crayons11K/yr
- crayola crayons 16 count18K/yr
- 8 count crayola crayons14K/yr
- crayons 8 pack5K/yr
- 16 count crayola crayons13K/yr
- crayons 12 pack6K/yr
- crayons 16 count13K/yr
- crayola 8 count5K/yr
- crayola 16 count crayons7K/yr
Reviews and returns
What reviews say buyers love and hate about Crayons 12 Pack
We read the reviews and the return reasons for every product selling here.
“Colors don't show up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crayons 12 Pack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









