crafts for men
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$36.98avg listing price — sweet spot $15–$100
Price range
Great$6.96–$104.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,019.98avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 90K searches
According to Flapen's Amazon United States niche tracking, crafts for men is a $31K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
crafts for men market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $28K–$37K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #127
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.2%
- Avg brand age
- 35 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
33 falling
Sellers
112
Top-5 brand share
35%
Top 20: 85%
Top-5 click share
43%
Top 20: 79%
Open market
60%
- Bluvizo9%
- Craft Culture8%
- millhouse spice co.7%
- Planters' Choice6%
- BeaverCraft5%
- ROKR5%
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -20.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.6×
Top crafts for men search terms
- crafts for men38K/yr
- men hobbies14K/yr
- hobby for men12K/yr
- adult crafts for men14K/yr
- crafts for adult men7K/yr
- adult hobbies for men6K/yr
Top crafts for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wood Carving Kit Whittling Kit: Deluxe Wood Carving Tools Knife Set with Leather Case - Woodworking Hobby Kit for Beginners Adults Kids - DIY Art Craft Gift for Men Teens
Bluvizo$25.784.6★480 rev
EtchMate Engraving Pen for Metal Wood Glass Plastic & All Materials - Cool Birthday Gift Ideas - Engraver Pen Tool - Teen Boy Gifts - Unique Gifts for Women Teenage Girl - Craft Kits for Adults
Craft Culture$46.684.2★700 rev
Unique Gift for Men Deluxe Hot Sauce Making Kit 3 Varieties of Chili Peppers Gourmet Spice Blend 3 Bottles 16 Fun Labels Make your own sauce Nice Gift For Dad Brother Uncle Guys. (Deluxe Kit)
millhouse spice co.$37.384.7★1,180 rev
BeaverCraft Wood Carving Kit Comfort Bird DIY Kits for Adults Hobbies Whittling Knife Kit for Beginners & Kids Adult Craft Kits Wood Carving Knife Set
BeaverCraft$33.364.6★711 rev
Wood Carving Kit for Beginners - Whittling Kit with Wood Blocks and Paint Set - Carving Tools for Beginners - Hobbies for Women and Men - Arts and Crafts for Adults & Kids - Gift for Girls and Boys
Etvron$25.244.8★13 rev
Newest
by launch date
Leather Working Kit with Cowhide and Paint Set
LETMAKR$27.4049 rev
Uplike 3D Wooden Puzzle for Adults: 3-in-1 DIY Wooden Puzzles Knife Kit - 134 Pcs Brain Teaser Mechanical Model Building Toy for Adult Hobby - Wooden Craft Art Unique Gift Idea for Teens Men
UPLIKE$17.7665 rev
Leather Crafting Kit Leather Working Kit for Bookmark Leatherbookmarks Making Kits with Dyeing Carving Working Tools Supplies for Book Mark Bookmarks for Book Lovers Adults DIY Crafts Making
Tikjiua$23.6038 rev
EtchMate Engraving Pen for Metal Wood Glass Plastic & All Materials - Cool Birthday Gift Ideas - Engraver Pen Tool - Teen Boy Gifts - Unique Gifts for Women Teenage Girl - Craft Kits for Adults
Craft Culture$46.68700 rev
Geezon Navis DIY Bracelet Making Kit Natural Wooden Stone Beads Gift Craft
Geezon Navis$53.2869 rev
Trending
90-day click momentumLeather Working Kit with Cowhide and Paint Set
LETMAKR$27.404.0★
Leather Crafting Kit Leather Working Kit for Bookmark Leatherbookmarks Making Kits with Dyeing Carving Working Tools Supplies for Book Mark Bookmarks for Book Lovers Adults DIY Crafts Making
Tikjiua$23.604.6★
Geezon Navis DIY Bracelet Making Kit Natural Wooden Stone Beads Gift Craft
Geezon Navis$53.284.2★
Wood Carving Kit for Beginners - Whittling Kit with Wood Blocks and Paint Set - Carving Tools for Beginners - Hobbies for Women and Men - Arts and Crafts for Adults & Kids - Gift for Girls and Boys
Etvron$25.244.8★
Fanttik F2 Master Mini Cordless Rotary Tool Kit NeoPulse Motor 5 Speed Revostor Hub 35 Accessories Engraving Pen for 3D Printer Sanding Polishing Drilling Carving DIY Crafts
Fanttik$66.254.5★
What buyers say about crafts for men
What buyers praise and complain about, mined from review topics.What buyers love
“Cool gift”
“Fun for kids”
“EXCELLENT quality”
“Easy to operate”
“Easy to read instructions”
“Great value”
“The design is practical”
“Easy to put together”
“As described”
“super easy to grow”
What buyers complain about
“Seeds did not sprout”
“Does not last”
“Never worked”
“Horrible instructions”
“Its was a bit more expensive i noticed some places had it at least $20 cheaper”
“flimsy quality”
“Hard to control”
“the mold mix changed colors”
“making them a bit difficult to assemble at time”
“gets way too hot”
Top return reasons
Common questions
- Is crafts for men profitable to sell on Amazon United States?
- The niche generates $31K/yr across 40 tracked products. 9 of 13 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the crafts for men niche?
- 33 brands and 112 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in crafts for men?
- Top complaints mined from reviews: Plant Growth, Durability, Functionality-Overall. The return rate is 1.8%.
- When does demand for crafts for men peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.6× the quietest.
- What does it cost to enter the crafts for men niche?
- Listings span $6.96–$104.15; the average listing price is $36.98 (sweet spot $15–$100). The average incumbent carries 3,020 reviews — the moat a new listing must climb.