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Crafts for Men

Fail

Shoppers spend an estimated $31K a year here, so Crafts for Men is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$31K/yr90K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
43%top-5 click share · 33 brands · 112 sellers

Flapen Score

Crafts for Men against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Crafts for Men is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crafts for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Crafts for Men 90K times last year and spent an estimated $31K. The top 5 brands take 35% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
0.9%
Market size, estimated
$31Ka year
Peak month
December5.6× the quietest month
Top search term
crafts for men38K searches a year

02 · Price

A sale here is worth $36.98.

Listings sell for $36.98 on average, from $6.96 to $104.15. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $36.98 that is $0 to $4K a year per listing.

Average price
$36.98inside the $15 to $100 sweet spot
Price range
$6.96–$104.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #127 within Woodcrafts. It carries 3,020 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#127in Woodcrafts
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,020per listing
Listings tracked
40

04 · Newcomers

9 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
9Amazon's first-year sales bar
Average brand age
35 months

Products

Top Crafts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

33 falling

Sellers

112

Top-5 brand share

35%

Top 20: 85%

Top-5 click share

43%

Top 20: 79%

Open market

60%

  • Brand 19%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Crafts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Crafts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crafts for men38K/yr
  • men hobbies14K/yr
  • hobby for men12K/yr
  • adult crafts for men14K/yr
  • crafts for adult men7K/yr
  • adult hobbies for men6K/yr

Reviews and returns

What reviews say buyers love and hate about Crafts for Men

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Gifting Purpose”
10%of negative reviews mention “Plant Growth”
1.8%of orders come back
“Seeds did not sprout”
A buyer, on “Plant Growth”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Crafts for Men questions

Answered from the same tracked data.