Craft Snow
FailDemand is soft, at -84.3% this quarter, so Craft Snow is a Fail.
- Flapen Score
- 39 / 100Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 4639
- Market size
- $214K/yr75K searches / yr
- 90-day growth
- -84.3%search demand this quarter
- Competition
- 83%top-5 click share · 4 brands · 61 sellers
Flapen Score
Craft Snow against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Craft Snow is stronger. Inside it, weaker.
Market
The Craft Snow market on Amazon at a glance
Shoppers on Amazon United States searched for Craft Snow 75K times last year and spent an estimated $214K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -84.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $214K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -84.3%
- Conversion, latest week
- 12.2%
- Market size, estimated
- $214Ka year
- Peak month
- November35.6× the quietest month
- Top search term
- snow paint25K searches a year
02 · Price
A sale here is worth $23.31.
Listings sell for $23.31 on average, from $4.42 to $134.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $23.31 that is $6K to $12K a year per listing.
- Average price
- $23.31inside the $15 to $100 sweet spot
- Price range
- $4.42–$134.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #3,340 within Painting. It carries 703 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 90%
- Out of stock, average day
- 4.3%
- Average rank
- #3,340in Painting
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 703per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Craft Snow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DecoArt Snow-Tex 4oz White Solid Snow Texture Paste
- Price
- $9.19
- Rating
- 4.6/5
- Reviews
- 192
- Age
- 12y ago

DecoArt Snow-Tex White Snow Decoration for Christmas Party Crafts Decorations -16OZ
- Price
- $18.30
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 2y ago

DecoArt Snow-Tex Paint 2-Ounce
- Price
- $9.57
- Rating
- 4.6/5
- Reviews
- 364
- Age
- 18y ago

Aleenes Glitter Snow 4oz
- Price
- $8.69
- Rating
- 4.6/5
- Reviews
- 3,757
- Age
- 18y ago

Snow-Tex Texturizing Medium-2 Ounce Jar SKU-PAS640486
- Price
- $11.02
- Rating
- 4.6/5
- Reviews
- 248
- Age
- 14y ago
Trending
estimated 90-day click momentum
BLACK DIAMOND Mens Legend Gloves Waterproof Warm Beeswax-Black 2.0 M
- Price
- $134.77
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 1y ago

FolkArt Texture Medium Snow 2 oz
- Price
- $4.42
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 1y ago

DecoArt Snow-Tex Paint 2-Ounce
- Price
- $9.57
- Rating
- 4.6/5
- Reviews
- 364
- Age
- 18y ago

DecoArt Snow-Tex White Snow Decoration for Christmas Party Crafts Decorations -16OZ
- Price
- $18.30
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 2y ago

DecoArt Snow-Tex 4oz White Solid Snow Texture Paste
- Price
- $9.19
- Rating
- 4.6/5
- Reviews
- 192
- Age
- 12y ago
Newest
by launch date
FolkArt Texture Medium Snow 2 oz
- Price
- $4.42
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 1y ago

BLACK DIAMOND Mens Legend Gloves Waterproof Warm Beeswax-Black 2.0 M
- Price
- $134.77
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 1y ago

DecoArt Snow-Tex White Snow Decoration for Christmas Party Crafts Decorations -16OZ
- Price
- $18.30
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 2y ago

DecoArt Snow-Tex 4oz White Solid Snow Texture Paste
- Price
- $9.19
- Rating
- 4.6/5
- Reviews
- 192
- Age
- 12y ago

Snow-Tex Texturizing Medium-2 Ounce Jar SKU-PAS640486
- Price
- $11.02
- Rating
- 4.6/5
- Reviews
- 248
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
61
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- DecoArt78%
- Aleene's13%
- BLACK DIAMOND6%
- FolkArt3%
- Open — no brand owns it (0%)
Demand
Craft Snow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 35.6×
Search terms
Top Craft Snow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- snow paint25K/yr
- snow paint for crafts8K/yr
- snow tex10K/yr
- snowtex3K/yr
- deco art snow tex3K/yr
- snowtex for crafts3K/yr
- snow paint for kids7K/yr
- snow tex for crafts10K/yr
Reviews and returns
What reviews say buyers love and hate about Craft Snow
We read the reviews and the return reasons for every product selling here.
“Unexpectedly small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Craft Snow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









