Craft Scissors

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $407K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+48.4%

Conversion, latest week

3.3%

Market size, estimated

$407Ka year

Peak month

December2.0× the quietest month

Top search term

fiskars scissors524K searches a year

Listings sell for $10.39 on average, from $4.05 to $22.69. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At $10.39 that is $21K to $26K a year per listing.

Average price

$10.39under the $15 to $100 sweet spot

Price range

$4.05–$22.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

2,000–2,500

Revenue per listing a year

$21K–$26K

Returns

0.4%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Cutting Tools. It carries 8,610 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#88in Cutting Tools

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

8,610per listing

Listings tracked

55

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months