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craft scissors

Launch it

A $1.1M/yr market growing +1.4% this quarter with returns at 0.4% — clears our launch bar.

Market size 80Growth 27Conversion 83Competition 78Returns 98Price range 42Avg price 42Brand share 36Review moat 22Quality gap 21

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.1M

$1.1M/yr · 1.1M searches

Competition

Great37%

top-5 click share — an open shelf

Avg price

Okay$11.01

avg listing price — sweet spot $15–$100

Price range

Okay$4.38–$22.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Okay+1.4%

90-day search growth — must beat 0% to launch

Review moat

Bad9,916.06

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, craft scissors is a $1.1M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Launch it — 57/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

craft scissors market data

Units sold / yr
100K–125K
avg 2,500–3,000/product
Revenue / yr
$1.1M–$1.4M
units × avg price
Conversion rate
9.0%
Avg BSR
#87
Page quality
0%
Prime
100%
Sponsored
77%
Out of stock
0.2%
Avg brand age
49 months
Avg seller age
143 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

131

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

37%

Top 20: 73%

Open market

13%

  • Fiskars63%
  • Mr. Pen7%
  • iBayam6%
  • Westcott4%
  • Amazon Basics4%
  • Asdirne4%
  • Open — no brand owns it (10 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.
35K25KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Top craft scissors search terms

  • fiskars scissors500K/yr
  • craft scissors319K/yr
  • scissors for crafting63K/yr
  • crafting scissors59K/yr
  • fiskar scissors38K/yr
  • scissors fiskars28K/yr
  • fiskars scissors all purpose20K/yr
  • tijeras para manualidades14K/yr
  • craft scissors for adults24K/yr
  • craft scissors set16K/yr
All search terms

Top craft scissors products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$34K6%$68K9%$102K12%$136K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about craft scissors

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Decent quality”

Value For Money13%

“Great deal”

Sharpness12%

“They stay sharp”

Cutting/Trimming8%

“cuts like a dream”

Ease Of Use7%

“Ease of use”

Size-Overall5%

“Love the size”

Advertised Vs Actual Product4%

“Exactly what I wanted”

Strength4%

“Good and sturdy”

Comfort-Overall4%

“Comfortable to use”

Color3%

“The color is cute”

What buyers complain about

Quality-Overall16%

“Garbage product”

Size-Overall9%

“Extremely small”

Sharpness7%

“Not real sharp”

Durability7%

“Broken on first use”

Value For Money4%

“A little costly”

Ease Of Use4%

“hard to handle”

Strength4%

“Cheap and fragile”

Grip3%

“It's way too hard getting a good grip”

Cutting/Trimming3%

“Do not cut well”

Advertised Vs Actual Product3%

“Misleading advertising”

Top return reasons

Size-Overall40%
Advertised Vs Actual Product8%
Value For Money8%
Sharpness6%
Quality-Overall4%
Functionality-Overall4%
Defective Material/Parts4%
Cutting/Trimming3%
Ease Of Use3%
Product Condition3%

Common questions

Is craft scissors profitable to sell on Amazon United States?
The niche generates $1.1M/yr across 47 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Launch it (57/100).
How competitive is the craft scissors niche?
16 brands and 131 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in craft scissors?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Sharpness. The return rate is 0.4%.
When does demand for craft scissors peak?
Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the craft scissors niche?
Listings span $4.38–$22.75; the average listing price is $11.01 (sweet spot $15–$100). The average incumbent carries 9,916 reviews — the moat a new listing must climb.