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Craft Paper Roll 48 Inch Wide

Fail

Shoppers spend an estimated $52K a year here, so Craft Paper Roll 48 Inch Wide is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$52K/yr15K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
56%top-5 click share · 10 brands · 36 sellers

Flapen Score

Craft Paper Roll 48 Inch Wide against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Craft Paper Roll 48 Inch Wide is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Paper Roll 48 Inch Wide market on Amazon at a glance

Shoppers on Amazon United States searched for Craft Paper Roll 48 Inch Wide 15K times last year and spent an estimated $52K. The top 5 brands take 84% of clicks. Demand peaks in Jun–Jul–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
8.7%
Market size, estimated
$52Ka year
Peak month
July2.4× the quietest month
Top search term
kraft paper roll 48 inch wide5K searches a year

02 · Price

A sale here is worth $38.44.

Listings sell for $38.44 on average, from $8.94 to $133.84. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $38.44 that is $0 to $4K a year per listing.

Average price
$38.44inside the $15 to $100 sweet spot
Price range
$8.94–$133.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #50 within Paper & Paper Crafts. It carries 5,319 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
8.1%
Average rank
#50in Paper & Paper Crafts
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
5,319per listing
Listings tracked
27

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
66 months

Products

Top Craft Paper Roll 48 Inch Wide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

36

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

10%

  • Brand 138%
  • Brand 221%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 10%)

Demand

Craft Paper Roll 48 Inch Wide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Craft Paper Roll 48 Inch Wide search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kraft paper roll 48 inch wide5K/yr
  • craft paper roll 48 inch wide4K/yr
  • brown butcher paper roll 48 inch wide4K/yr
  • butcher paper roll 48 inch wide2K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Paper Roll 48 Inch Wide

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Thickness”
2.1%of orders come back
“It's not the thickest in the land”
A buyer, on “Thickness”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Craft Paper Roll 48 Inch Wide questions

Answered from the same tracked data.