Is craft paper profitable to sell on Amazon United States?

The niche generates $601K/yr across 150 tracked products. 14 of 41 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (61/100).

How competitive is the craft paper niche?

89 brands and 144 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 28% of demand.

What do buyers complain about in craft paper?

Top complaints mined from reviews: Thickness, Adhesion/Stickiness, Size-Overall. The return rate is 1.1%.

When does demand for craft paper peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the craft paper niche?

Listings span $2.90–$29.88; the average listing price is $12.85 (sweet spot $15–$100). The average incumbent carries 1,200 reviews — the moat a new listing must climb.

craft paper

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Incredible28%

top-5 brand share — no brand owns this niche

Returns

Great1.1%

return rate — above 5% kills the launch gate

Market size

Good$601K

$601K/yr · 1.5M searches

Review moat

Good1,200.19

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.85

avg listing price — sweet spot $15–$100

Price range

Good$2.90–$29.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, craft paper is a $601K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

craft paper market data

Units sold / yr: 50K–60K; avg 250–500/product
Revenue / yr: $643K–$771K; units × avg price
Conversion rate: 3.0%
Avg BSR: #226
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.9%
Avg brand age: 41 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

89 rising

Sellers

144

Top-5 brand share

28%

Top 20: 61%

Top-5 click share

17%

Top 20: 42%

Open market

68%

MIATTCLD8%
PH PERKHOMY7%
iKammo7%
Neenah4%
Fabllewavi3%
Vanhench3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top craft paper search terms

craft paper371K/yr -20.9%4.3% conv.
scrapbook paper 12x12233K/yr -3.5%1.9% conv.
12x12 scrapbook paper210K/yr +1.4%2.6% conv.
decorative paper87K/yr -11.2%1.0% conv.
the paper studio80K/yr -22.9%0.1% conv.
collage paper64K/yr -16.1%1.4% conv.
12 x 12 scrapbook paper52K/yr -3.8%2.8% conv.
paper crafts60K/yr -6.3%0.3% conv.
craft paper sheets57K/yr -15.2%2.5% conv.
patterned paper48K/yr -16.6%1.7% conv.

All search terms

Top craft paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)

Neenah$9.924.8★9,310 rev

Scrapbook Paper Boho Patterned Paper for Scrapbooking Double Sided Floral Decorative Craft Papers MIATTCLD 24 Sheets Scrapbook Background Papers for Photo Album Journal Decor (Pink 12x12 IN)

MIATTCLD$13.764.8★76 rev

PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB

PH PERKHOMY$7.324.7★5,280 rev

24 Sheets 6x6 Pink Spring Scrapbook Paper - Single-Sided Pattern Decorative Paper | Scrapbook Supplies & Card Making Supplies for DIY Album Hand Account & Travel Diary Craft Projects

Lily Craft$5.694.6★313 rev

Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB

Vanhench$7.634.7★5,921 rev

Newest

by launch date

HAUTOCO 24 Sheets Scrapbook Paper 12 x 12 Double-Sided Scrapbooking Cardstock Vintage Floral Pattern Decorative Paper for Card Making Junk Journal DIY Crafts Photo Album Decoupage Art Journaling

HAUTOCO$11.1432 rev

3mo ago

MIATTCLD 12x12 Scrapbook Paper Double Sided Patterned Paper for Scrapbooking 24 Sheets/24 Designs Wedding Background Papers Boho Decorative Craft Papers for Card Making Journaling Decor (Beige)

MIATTCLD$13.7613 rev

3mo ago

MIATTCLD Scrapbook Paper 12x12 In Double Sided Decorative Paper for Scrapbooking 24 Sheets/24 Designs Spring Floral Patterned Craft Paper for Junk Journals DIY Cards Album Decoration (Beige)

MIATTCLD$13.7946 rev

7mo ago

50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)

TUXIYA$9.69330 rev

8mo ago

24 Sheets Scrapbook Paper 12x12in Double-Sided Bohemian Patterned Craft Paper 24 Designs Boho Tone Scrapbook Journaling Supplies for Decorative Junk Journals Card Making Collage Art

Prudiut$10.1647 rev

8mo ago

What buyers say about craft paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Great quality affordable”

Paper Quality13%

“Beautiful Paper”

Color11%

“Beautiful Colors”

Value For Money7%

“Best value”

Ease Of Use7%

“Easy to use”

Adhesion/Stickiness7%

“Sticks well”

Advertised Vs Actual Product5%

“Gets the job done”

Design-Overall3%

“Beautiful design”

Thickness3%

“It was thick enough to make birthday cards with”

Size-Overall2%

“Amazing size”

What buyers complain about

Thickness14%

“Not as thick as I would have liked”

Adhesion/Stickiness13%

“bad adhesive”

Size-Overall11%

“Super small”

Paper Quality6%

“Small and paper quality is thin”

Quality-Overall5%

“Low quality”

Durability5%

“Break so easily”

Value For Money5%

“little bit expensive though for what it is”

Color4%

“colors are dull”

Advertised Vs Actual Product4%

“FALSE ADVERTISING”

Functionality-Overall2%

“Didnt work well”

Top return reasons

Size-Overall42%

Value For Money10%

Adhesion/Stickiness7%

Advertised Vs Actual Product7%

Color7%