Craft Mat
FailShoppers spend an estimated $21K a year here, so Craft Mat is a Fail.
- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $21K/yr106K searches / yr
- 90-day growth
- +5.8%search demand this quarter
- Competition
- 43%top-5 click share · 23 brands · 29 sellers
Flapen Score
Craft Mat against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Craft Mat is stronger. Inside it, weaker.
Market
The Craft Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Craft Mat 106K times last year and spent an estimated $21K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- +5.8%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $21Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- art mat36K searches a year
02 · Price
A sale here is worth $14.12.
Listings sell for $14.12 on average, from $5.08 to $32.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $14.12 that is $1K to $4K a year per listing.
- Average price
- $14.12under the $15 to $100 sweet spot
- Price range
- $5.08–$32.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #194 within Jewelry Casting Supplies. It carries 5,271 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #194in Jewelry Casting Supplies
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 5,271per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Craft Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
29
Top-5 brand share
55%
Top 20: 97%
Top-5 click share
43%
Top 20: 86%
Open market
39%
- Brand 117%
- Brand 212%
- Brand 312%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Craft Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Craft Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- art mat36K/yr
- art mats for kids16K/yr
- silicone art mat for kids16K/yr
- art mats5K/yr
- craft mat for kids5K/yr
- silicone glue mat5K/yr
- silicone play mat5K/yr
- slime mat6K/yr
- hot glue gun mat4K/yr
- arts and crafts mat3K/yr
Reviews and returns
What reviews say buyers love and hate about Craft Mat
We read the reviews and the return reasons for every product selling here.
“Not as thick as I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Craft Mat questions
Answered from the same tracked data.









